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Alcohol Packaging Market Analysis by Material Type (Glass & Plastic, Paper & Paperboard, and Metal); by Packaging {Primary Packaging (Bags-in-Box, Cans, Growlers, Bottles, Pouches, and Others), and Secondary Packaging (Boxes & Tubes, Folding Cartons, and Multipacks)}; and by Liquor Type (Wine, Spirits, Beer, Cider, and Others) – Global Supply & Demand Analysis & Opportunity Outlook 2023-2033

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • WestRock Company to introduce a packaging solutions, PETCollar, CaseCollar, and EcoCase at drinktec, a global trade fair for the liquid food industry. WestRock Company is one of the leading providers of sustainable packaging products.
  • Tetra-Pak India Private Limited to unveil its new product, holographic packaging under the brand name Tetra Pak Reflect. The product has been launched in a collaboration with Warana. Tetra Pak Reflect is developed to assist food and beverage brands to bring more clarity to their packs.  

Global Alcohol Packaging Market Size, Forecast, and Trend Highlights Over 2023 - 2033

Base Year


Forecast Year




Base Year Market Size (2022)

~USD 11 Billion

Forecast Year Market Size (2033)

~USD 18 Billion

The global alcohol packaging market is estimated to garner remarkable revenue of ~USD 18 billion by the end of 2033 by growing at a CAGR of ~5% over the forecast period, i.e., 2023 – 2033. Further, the market generated revenue of ~USD 11 billion in the year 2022. The growth of the market can primarily be attributed to the rising consumption of alcohol across the globe. Based on the report published by the World Health Organization (WHO), the total consumption of alcohol was stated to be around 6.2 liters per person aged 15 or above in 2018.

Alcohol-Packaging-Market-DemandGet more information on this reportDownload Sample PDF

Global alcohol packaging market trends such as, the rising demand for alcohol packaging in the soft drinks industry are projected to influence the growth of the market positively over the forecast period. It is estimated that in 2022 about USD 3 billion of revenue was generated by the soft drink segment alone. Additionally, significant growth in disposable income worldwide is further estimated to hike the growth of the market during the forecast period. As per the data provided by the World Bank, it was stated that in 2020, the adjusted net national income hit approximately USD 8,784 per capita. Hence, such factors are anticipated to push the growth of the market during the forecast period.   

Global Alcohol Packaging Market: Growth Drivers and Challenges

Growth Drivers

  • Growing Production and Sales of Beer Across the Globe

As of 2021, the total production of beer was estimated to be about 1.8 billion hectoliters worldwide up from around 1 billion hectoliters in 2018.

Beer has been designated as one of the most consumed alcoholic drinks across the globe. Beer is generally produced by extracting raw materials along with water and fermenting. A moderated amount of beer that is nearly 11 ounces can be consumed on a daily basis since higher consumption of beer can cause low blood sugar, vomiting, blackouts, and others. Beer is mostly sold out in cans and glass bottles and requires airless packaging.

  • Higher Consumption of Cider to Boost the Market Growth

For instance, in 2020, approximately 11% of cider was consumed solely in the North America region.

  • Increasing Prevalence of Spirits Alcohol

In 2021, the total consumption of spirits was estimated to be approximately 4% while around 15 billion liters of spirits were sold out across the globe.

  • Escalating Utilization of Paper & Paperboard in the Alcohol Packaging

The production volume of packaging paper and paperboard was estimated at about 200,000 metric tons which reached approximately 240,000 metric tons in 2020.


  • Possibility of Several Lung Diseases due to Alcohol Consumption
  • Disrupted Supply-Chain on account of COVID-19
  • Requirement for Higher Initial Investment

The global alcohol packaging market is segmented and analyzed for demand and supply by liquor type into wine, sprites, beer, cider, and others, out of which, the wine segment is projected to witness noteworthy growth over the forecast period. The growth of the segment can be accounted to the growing demand for premium wine owing to its health benefits. For instance, the total revenue generated by the wine segment was projected to be nearly USD 300 million in 2021.

Global Alcohol Packaging Market Regional Synopsis

Regionally, the global alcohol packaging market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in North America region is projected to hold the largest market share by the end of 2033. The growth of the market in the region can be accounted to higher consumption of wine and a significant change if the perception of social drinking. For instance, the total production of wine in the United States was estimated to be approximately 690 million gallons in 2020 summing up to nearly 8% of the global wine production. Additionally, mounting production of beer and rising penetration of major key players in the region are further projected to propel the growth of the market positively over the forecast period. In 2021, the total production of beer solely in the United States was estimated to reach about 160 million barrels.


The global alcohol packaging market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global alcohol packaging market includes the following segments:

By Material Type

  • Glass & Plastic
  • Paper & Paperboard
  • Metal


By Packaging

  • Primary Packaging
  • Bags-in-Box
  • Cans
  • Growlers
  • Bottles
  • Pouches
  • Others
  • Secondary Packaging
  • Boxes & Tubes
  • Folding Cartons
  • Multipacks

By Liquor Type

  • Wine
  • Spirits
  • Beer
  • Cider
  • Others

Top Featured Companies Dominating the Global Alcohol Packaging Market

  • Vetreria Etrusca S.p.A.
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • WestRock Company
  • Tetra-Pak India Private Limited
  • Stora Enso Oyj
  • Saint Gobain SA
  • Amcor Limited
  • DS Smith Plc
  • Crown Holdings, Inc.
  • Intrapc International Corporation
  • Beatson Clark Ltd



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