Wearable AI Market Size & Share, Product Type (Smartwatches & Fitness Bands, Smart Eyewear, Smart Earwear, Smart Clothing & Footwear); Operation; Application - SWOT Analysis, Competitive Strategic Insights, Regional Trends 2025-2037

  • Report ID: 3876
  • Published Date: May 14, 2025
  • Report Format: PDF, PPT

Global Wearable AI Market Size, Forecast and Trend Highlights Over 2025-2037

Wearable AI Market size was valued at USD 38 billion in 2024 and is projected to reach USD 960.1 billion by the end of 2037, expanding at a CAGR of 28.2% during the forecast period, i.e., 2025-2037. In 2025, the industry size of wearable AI is assessed at USD 48.7 billion.

Market, as a supply chain product, is linked with several major segments, beginning from material procurement to product manufacturing. Raw materials such as semiconductors are primarily imported from countries such as Malaysia, which in 2023 supplied nearly 21% of the U.S. semiconductor imports, making it a vital player in the global semiconductor supply ecosystem. Hence, the international trade trends in the industry are playing a vital role in the market. Below is the table highlighting the supply chain landscape of the market:

Category

Statistical Data

Supply Chain

Malaysia: 22% of U.S. semiconductor imports (2023)

Assembly Line

Malaysia: 14% of global back-end semiconductor output

Producer Price Index

Final demand goods PPI: -0.8% (Mar 2025); Steel products: +7.2%

Consumer Price Index

Tech hardware CPI: Gradual increase

Import/Export Dynamics

U.S. semiconductor imports: $25.6B; Malaysia: $3.8B (2023)

Tech Investments

U.S. DoD RATE program: $10.2M investment


According to the Bureau of Labor Statistics, the Producer Price Index of the final demand for goods was down by 0.8% in March 2025, whereas the steel mill products recorded a 7.2% increase in price. They affect several aspects of wearable AI devices’ cost, such as manufacturing costs and end-user pricing. Similar trends are seen in the Consumer Price Index, which presents certain detailed indices for electronics and wearables. Technological developments are another key area where companies are heavily investing to accelerate the growth of the market. For instance, the United States Department of Defense invested nearly $10.1 million in the Rapid Assessment of Threat Exposure to improve the wearable technology in detecting diseases. They are not only helping to create new technologies but also broadening the spheres where wearable AI technologies can be used, such as healthcare and defense.

Wearable AI Market Size
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Growth Drivers

  • Advancements in sensor technology: The technological innovations in wearable AI devices are fueling the market growth, with the broadening application areas. Advanced sensors and technology allow the wearables to provide health metrics such as heart rate, blood oxygen level, and body temperature. Such small sensors enable real-time health tracking. The wearable market was reported to have grown 21% in 2024, particularly due to the advancement in sensors, as reported by the Ministry of Electronics and Information Technology (MeitY) of India. The data also revealed a quarter increase in wearable use in government wellness facilities, which demonstrates the shifted focus on the use of sensors for preventive as well as continuous health maintenance.
     
  • Awareness of health and fitness: The global awareness regarding maintaining healthier lifestyles is resulting in a high demand for wearable AI gadgets that track sleep, physical activity, and general body health. In terms of efficiency of preventive healthcare and personal well-being, smart watches and fitness bands are on the rise. As per the report from the U.S. Centers for Disease Control and Prevention, around 59% of citizens in the U.S. were using wearable fitness trackers in 2024 for the purpose of tracking activity level and chronic disease management. Further, the Ministry of Health, Labour and Welfare in Japan reported that there was an increase in the uptake of digital health programs by 31%, and wearables are part of this program. This trend illustrates the future development of highlighted consumer-driven action towards proactive health management via wearable AI technologies.

    Major Technological Innovations in the Market

    The market trends in the global market are rapidly changing due to technological key factors that affect various industries. Some of the emerging patterns are AI used in real-time data control, smart fabrics with sensors, and AR/VR technologies. These are innovations that are improving functionality in industries such as healthcare, manufacturing, and electronic

    The table below highlights the technological trends in the market, their adoption by industry, and the outcome:

Trend

Data

Example

Impact

Remote Patient Monitoring

$310B saved by 2024; 88% adoption

Withings AI Monitor

45% fewer ER visits

GenAI in Devices

344% YoY growth (2024); 20% smartphone share

Apple Intelligence, Pixel

Spike in demand

Industrial Wearables

$21B growth (2024–28); 58% CAGR

Honeywell AI Wearables

Reduced safety incidents, higher ROI   

Sustainability Trends in the Wearable AI Market

In recent years, wearable AI companies have been significantly implementing steps to make their products more sustainable to address the environmental problems. Some of these are the implementations of 95% clean electricity usage in manufacturing and the enhancement of the usage of recycled content. The table below indicates companies, their sustainability initiatives, goals, and business impact:

Company

Sustainability Data

Goals (2030)

Apple Inc.

56% GHG reduction (2015–2023); 95% clean electricity; 95% recycled titanium (Apple Watch Series 10)

Carbon neutrality; 76% emissions cut (2015–2030)

Sony Corporation

Consumer Technology Circularity Initiative; "Road to Zero" plan

Zero environmental footprint (2050)

Challenges

  • Product launch delays: The stringent regulations, such as the EU AI Act, are creating compliance issues, including risk assessments and transparency documentation for AI systems. Such requirements result in additional time, which can range from a few months to a couple of years, especially for small-sized companies that may not afford an in-house legal or regulatory professional. The process of legislation slows down and hinders innovation, as it makes small-scale companies reluctant to enter the market. This results in a delayed development, such that only firms with plenty of capital can afford to develop wearables, and risks restraining the market growth.
     
  • Data privacy concerns: There is an increased concern for data privacy, which has influenced consumers’ attention towards wearable AI products. Due to numerous cases of data leaks, there is a reluctance to submit their biometric or behavioral data. With this, there is a slower uptake of devices that need significant information, such as health monitors and smartwatches. Manufacturers are continuously developing products that align with strict privacy by design, provide more information about the product’s data, and protect consumers' data.

Wearable AI Market: Key Insights

Report Attribute Details

Base Year

2024

Forecast Year

2025-2037

CAGR

28.2%

Base Year Market Size (2024)

USD 38 billion

Forecast Year Market Size (2037)

USD 960.1 billion

Regional Scope

  • North America (U.S., and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

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Wearable AI Segmentation

Operation (On-device AI, Cloud-based AI)

The on-device AI segment is expected to hold the highest revenue share of 55% by 2037. The surge in the demand for on-device AI in wearable technology is changing the real-time data processing and privacy compliance scenarios. By reducing reliance on cloud infrastructure, on-device AI offers faster data with lower latency, which is crucial for healthcare and fitness monitoring. As per the 2024 report by the U.S. National Institute of Standards and Technology (NIST), around 59% of wearable AI devices use on-device processing to address stringent data security standards. The Ministry of Science and ICT in South Korea also accelerated R&D for energy-efficient AI chips embedded in wearables, boosting local production capacity by 23% in 2024.

Application (Consumer Electronics, Healthcare, Automotive, Military & Defense, Media & Entertainment)

The healthcare segment is likely to hold the largest revenue share of 32% in the wearable AI market in 2037. There has been a widespread demand for wearable devices in the treatment of chronic diseases, monitoring, and elderly care. As per the 2024 report from the Ministry of Health, Labour and Welfare in Japan, there was a rise of nearly 29.5% in government-registered wearable AI pilots across the hospitals. In India, the 2024 report of the Ayushman Bharat Digital Mission spotlights the adoption of wearable devices by nearly 1.3 million patients for real-time monitoring. These initiatives are fueling the segment’s growth.

Our in-depth analysis of the global market includes the following segments:

Product Type

  • Smartwatches & Fitness Bands
  • Smart Eyewear
  • Smart Earwear
  • Smart Clothing & Footwear

Application

  • Consumer Electronics
  • Healthcare
  • Automotive
  • Military & Defense
  • Media & Entertainment

Operation

  • On-device AI
  • Cloud-based AI

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Wearable AI Industry - Regional Synopsis

APAC Market Forecasts

The Asia Pacific wearable AI market is projected to capture a share of 35% with the increasing demand for smartwatches, as well as fitness trackers. The governments of Japan and China are investing in digital infrastructure to support this trend. On the other hand, the PLI Scheme in India announced to allocate around $19.5 billion for the manufacturing of wearable electronics. The government initiatives are promoting various wearable AI, especially in healthcare, fitness, and elderly care applications.

The China wearable AI market is growing at a steady pace, attributed to the increasing consumer demand for fitness bands and AI-based devices in healthcare. The local government has also underlined the importance of digitalization by allocating more than 59 billion USD to develop 5G networks for the entire country by the end of 2025 as a part of the new infrastructure strategy. Furthermore, the Ministry of Industry and Information Technology has more recently set programs aimed at increasing demand for local innovation of smart wearable technologies. These national efforts are improving the development of wearable AI equipment, thereby escalating the market growth.

North America Market Statistics

The wearable AI market in North America is projected to account for 20% of the market share in 2037, based on the region’s digital infrastructure, a well-established 5G network, and AI-supportive government policies. In the U.S., the BEAD program of the National Telecommunications and Information Administration and the Federal Communications Commission’s 5G FAST plan are currently pushing wearable AI more intently into the ICT landscape. These programs are promoting the AI-based wearables in various industries such as healthcare, defense, and smart infrastructure. These policies align with the national objectives of smart healthcare and smart industries. According to the US NTIA in 2023, more than 2.2 million households received connected services, compared to 1.9 million in 2021.

The wearable AI market in the U.S. is set to experience exponential growth in the near future. This growth is attributed to the increased consumer awareness of smartwatches and fitness trackers, having over 22.5 million users in 2023. The local government is increasingly supporting the market growth by investing in the 5G ecosystem. For instance, the NTIA’s Broadband Equity, Access, and Deployment (BEAD) Program allocated nearly $43 billion under the Infrastructure Investment and Jobs Act for the expansion of broadband. These investments increase the ability of wearable AI devices, mainly in the healthcare sector, which is propelling the market growth.

Wearable AI Market Share
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Companies Dominating the Wearable AI Landscape

    The wearable AI market is experiencing rapid growth, driven by advancements in health monitoring, AI integration, and user-centric designs. Companies are coming out with innovations in devices that offer enhanced health tracking along with improved integration into their respective ecosystems. Major companies are developing advanced wearables for health domains. There is a positive trend led by the partnerships between organizations, resulting in the combination of technology and fashion. Key players are expanding their product lines to address the requirements of consumers, as the market is witnessing significant growth. Here are the top players operating in the market:

    Company Name

    Country of Origin

    Revenue Share 2024

    Apple Inc.

    USA

    33.6%

    Samsung Electronics Co., Ltd.

    South Korea

    16.7%

    Google LLC (Alphabet Inc.)

    USA

    14.5%

    Huawei Technologies Co., Ltd.

    China

    12.3%

    Garmin Ltd.

    USA

    7.7%

    Xiaomi Corporation

    China

    XX%

    Meta Platforms, Inc.

    USA

    XX%

    Oura Health Ltd.

    Finland

    XX%

    GOQii Inc.

    India

    XX%

    Empatica Inc.

    USA

    XX%

    LifeBEAM Technologies Ltd.

    Israel

    XX%

    Ultrahuman Healthcare

    India

    XX%

    EssilorLuxottica

    France/Italy

    XX%

    Sword Health

    Portugal

    XX%


    Below are the areas covered for each company in the wearable AI market:

    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis

In the News

  • In March 2025, Limitless introduced a pendant of a coin size, which is capable of recording conversations and provides advice on self-improvement. The device is worn on the collar, captures audio, analyzes it, and delivers feedback based on that.
  • In January 2025, Bee AI launched a new bracelet that is capable of recording and analyzing conversations with the help of integrated large language models. The Pioneer Bracelet offers real-time functionalities and maintains listening capabilities.

Author Credits:  Abhishek Verma


  • Report ID: 3876
  • Published Date: May 14, 2025
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of wearable ai is evaluated at USD 48.7 billion.

Wearable AI market size was over USD 38 billion in 2024 and is poised to exceed USD 960.1 billion by 2037, witnessing over 28.2% CAGR during the forecast period i.e., between 2025-2037.

Asia Pacific industry is estimated to hold largest revenue share by 2037, impelled by high adoption of AI based devices in developing nations, such as, China, and Japan.

The major players in the market are Apple Inc., Google LLC, Sony Group Corporation, Fitbit LLC, TomTom International BV, Microsoft Corporation, Garmin Ltd., and others.
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