Veterinary Video Endoscopy Market Size & Share, by Solutions (Equipment, Consumables, PACS); Endoscope (Flexible, Rigid, Capsule, Robot-assisted); Animal (Big, Small, Companion, Livestock); Application (Diagnostic Applications, Interventional Applications); Procedure (Gastroduodenoscopy, Colonoscopy, Bronchoscopy, Arthroscopy, Thoracoscopy, Rhinoscopy, Otoscopy, Laparoscopy, Tracheoscopy, Male Urethrocystoscopy) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 5335
  • Published Date: Oct 19, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Veterinary Video Endoscopy Market size is poised to reach USD 787 Million by the end of 2036, growing at a CAGR of 9% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of veterinary video endoscopy was USD 266 Million. The reason behind the growth is due to the rising pet population. An endoscope is a flexible tube with a video camera attachment that is used in companion animals to help veterinarians diagnose your pets more accurately and is suitable for the examination and surgery of the urinary tract and bladder. According to estimates, in 2021, there will be more than 80 million pets in the entire planet.

The growing awareness regarding zoonotic diseases is believed to fuel the market growth. This has reduced the risk of infections in animals by placing a stronger emphasis on early diagnosis and disease monitoring, leading to a higher demand for veterinary video endoscopy.

Veterinary Video Endoscopy Market
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Veterinary Video Endoscopy Sector: Growth Drivers and Challenges

Growth Drivers

  • Rising Trend of Minimally Invasive Procedures – The minimally invasive process of video endoscopy is unquestionably less invasive than veterinary surgery allows for intervention through a very narrow operating channel that enables the examiner to look within an organ or body cavity and obtain diagnostic information and is helpful for the treatment of disorders such as cancer and inflammatory diseases in animals.
  • Growing Demand for Electronics- The veterinarian can see the results up close with video endoscopic technologies for animal imaging in real-time on a color TV screen, Windows PCs, laptops, and tablets.

           For instance, more than 65% of people on the planet will own smartphones by the end of 2022.

  • Rising Cases of Gastrointestinal Illnesses- Endoscopy is a minimally invasive surgery that involves inserting a small camera into the gastrointestinal tract to observe the upper gastrointestinal tract. It is a common and standard procedure in the diagnostic workup of dogs and cats who have gastrointestinal (GI) symptoms.


  • High Cost of Equipment – Video Endoscopy equipment costs more as they are fitted with advanced video cameras and generally requires the use of anesthesia to meet the specific needs of animal healthcare. These advanced equipment often require extensive research & development which increases the overall cost of the equipment. Besides this, the endoscope must be operated with a specific laptop, cart, and video processor, all of which have substantial acquisition and maintenance costs that ultimately translate into more expensive procedures, especially in wealthy nations including Germany, the United States, Japan, and the United Kingdom where the costs presently vary between USD 800 and USD 2,000.
  • Lack of Skilled Professionals Owing to Limited Resources
  • Limited Access to Advanced Veterinary Equipment in Remote Areas

Veterinary Video Endoscopy Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2023)

~ USD 266 Million

Forecast Year Market Size (2036)

~ USD 787 Million

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Veterinary Video Endoscopy Segmentation

Application (Diagnostic Applications, Interventional Applications)

The diagnostic applications segment in the veterinary video endoscopy market is estimated to gain a robust revenue share of 74% in the coming years. Veterinary video endoscopy is a flexible technology that offers a non-surgical alternative to surgery and is usually used for diagnostic purposes and treatment for evaluating gastrointestinal (GI) lesions in dogs to observe abnormalities and clinical symptoms in your pet, such as nausea, vomiting, diarrhea, loss of appetite, and weight loss.  Moreover, a computer chip (image sensor) at the endoscope's tip first detects the picture, which is then electronically sent to a video processor before being projected onto the viewing monitor that gives crucial knowledge about the gastrointestinal tract's healthy operation.

Product Type (Flexible Endoscopes, Rigid Endoscopes, Capsule Endoscopes, Robot-assisted Endoscopes)

Veterinary video endoscopy market from the rigid endoscopes segment is set to garner a notable share of 46% shortly. The rigid endoscope, which has a fixed length and fixed geometry, is the best tool for non-surgically seeing the inside surfaces of small animals such as rats, mice, and other tiny animals where the inside surface's image is communicated via video technology. Moreover, rigid endoscopes open up a vast new range of minimally invasive diagnostic and treatment possibilities and give a great deal of flexibility when used for laparoscopy, which is a great way to examine and biopsy the liver, pancreas, and kidneys in cats and small dogs.

Solutions (Equipment, Accessories/Consumables, PACS)

The equipment segment is expected to account for 51% share of the global veterinary video endoscopy market by 2036. There are numerous equipment available that useful for both biopsies and the removal of foreign substances comprising sheaths, portable light handles, and flexible and rigid endoscopes, with camera attachments. These equipments are surgical instruments that can be applied to a range of veterinary health issues.  Moreover, flexible endoscopes are a common piece of diagnostic equipment that includes the equipment tower, flat-screen monitors, flexible instrument storage unit, and wall suction units made by developing the most recent technologies for more precise and sophisticated treatment methods, in large animal medicine.

Animal Type (Big Animals, Small Animals, Companion Animals, Livestock Animals)

The small animals segment is set to garner a significant share during the forecast timeframe on the account of growing availability of advanced veterinary video endoscopes. For instance, numerous veterinary practices and animal hospitals across the world have started using the DE551 Veterinary Wireless Digital Video Otoscope a specialized digital video camera that transmits high-definition live video to a computer or TV to allow the user to watch and capture clear images and videos of ear mites inside their pet's ears, and also to show owners which chronic ear infections have responded well to the treatment.

Our in-depth analysis of the global market includes the following segments:


  • Equipment
  • Accessories/Consumables
  • PACS

                       Product Type

  • Flexible Endoscopes
  •  Rigid Endoscopes
  • Capsule Endoscopes
  • Robot-assisted Endoscopes

                       Animal Type

  • Big Animals
  • Small Animals
  • Companion Animals
  • Livestock Animals


  • Diagnostic Applications
  • Interventional Applications


  • Gastroduodenoscopy
  •  Colonoscopy
  • Bronchoscopy
  • Arthroscopy
  • Thoracoscopy
  •  Rhinoscopy
  • Otoscopy
  •  Laparoscopy
  •  Tracheoscopy
  •  Male Urethrocystoscopy


  • Veterinary Clinics
  • Veterinary Hospital
  •  Academic Institutes

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Veterinary Video Endoscopy Industry - Regional Synopsis

North American Market Forecast

Veterinary video endoscopy market in North America is predicted to account for the largest share of 36% by 2036 impelled by the rising pet insurance coverage. Plans for pet insurance include medical care and services from any US-licensed veterinarian has provided many pet owners in the region a way to reduce the amount of vet bills, and has also increased accessibility of video endoscopy, knowledgeable veterinarians, and compliance with pet insurance 

According to estimates, in 2022, there were more than 4 million insured dogs in the US, around a 20% increase over 2021.

APAC Market Statistics

The APAC veterinary video endoscopy market is estimated to be the second largest, during the forecast timeframe led by rising personal disposable income. It is expected that factors including tax laws, pay increases, and social welfare programs all have an impact on disposable income levels, which in turn affects consumer spending on non-essential items like pet-related goods and services. As a result, the region has seen a multifold surge in pet ownership during the previous ten years which is expected to serve as the primary driver for the demand for advanced veterinary diagnostics including video endoscopy to treat various conditions in pets. In urban India, over 24% of the more than 1,000 respondents reported net increases in their discretionary income.

Research Nester
Veterinary Video Endoscopy Market size
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Companies Dominating the Veterinary Video Endoscopy Landscape

    • STERIS plc
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Firefly Global
    • KARL STORZ SE & Co. KG
    • Advanced Monitors Corporation
    • Dr. Fritz Endoscopes GmbH
    • Biovision Veterinary Endoscopy, LLC
    • Eickemeyer
    • Ambu
    • MDS Incorporated

In the News

  • STERIS plc announced to acquisition of laparoscopic instrumentation and sterilization container assets from Becton, Dickinson, and Company to qualify for a tax benefit and to strengthen, and broaden their product offerings. Furthermore, products under the V. Mueller, Snowden-Pencer, and Genesis brand names are included in the transaction to raise the value provided to their customers.
  • KARL STORZ SE & Co. KG acquired AventaMed DAC for their purpose of cutting-edge endoscopic therapy to provide more effective treatments for their patients by a single-use medical device that takes care of the problems with the ENT surgical tympanostomy technique, allowing for a whole new approach to treatment.

Author Credits:  Radhika Gupta, Shivam Bhutani

  • Report ID: 5335
  • Published Date: Oct 19, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The rising pet population and the growing awareness regarding zoonotic diseases are the major factors driving the growth of the market.

The market size of veterinary video endoscopy is anticipated to attain a CAGR of 9% over the forecast period, i.e., 2024-2036.

The major players in the market are Firefly Global, KARL STORZ SE & Co. KG, Advanced Monitors Corporation, Dr. Fritz Endoscopes GmbH, Biovision Veterinary Endoscopy, LLC, Eickemeyer, Ambu, Olympus Corporation, MDS Incorporated, and others.

The diagnostic applications segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Veterinary Video Endoscopy Market Report Scope

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