Variable Data Printing Market Growth Drivers and Challenges:
Growth Drivers
- Rising Need for Faster Printing- Increased use of printed labels to generate sequential numbers and product information in less time and at a lower cost drives variable data printing market growth. Moreover, the new launch by companies plays a vital role in the various applications of the variable data printing industry. For instance, Canon has introduced a new version of its online design software to create posters, banners, and panels. PosterArtist v1.1 is suitable for both purposes including personal as well as professional use since it provides two-sided and variable printing and new templates to support the creation of various applications.
- Growing E-Commerce Industry Supports Market Growth - The growth of online shopping and the demand for personalized experiences increased the demand for commercial printing from the packaging sector. Packaging is considered an important marketing tool, so many companies use packaging to showcase the best features of their products. For instance, flexible packaging service provider Comexi announced that Digiflex is a machine designed for flexible packaging and label makers to convert variable data such as QR codes, variable data matrix codes, barcodes, and alphanumeric text.
- Growing Printing Industry- The printing industry is evolving rapidly. Also, the VDP service has matured over the years, allowing the creation of eye-catching documents faster than ever before. What was once the realm of transactional printing is now an extension of marketing.
Challenges
- Lack of efficient digital software that can work with variables and generate print-ready designs - The biggest challenge for variable data printing is the lack of efficient digital software that can efficiently manipulate variables and produce print-ready designs while providing advanced design editing capabilities. The prevalence of personalization has allowed variables to be used in many different types of marketing materials. However, the design of these materials is just as important, resulting in an automated print validation process.
- Low R&D in the variable data printing sector
- High cost of printing systems
Variable Data Printing Market Size and Forecast:
|
Base Year |
2025 |
|
Forecast Period |
2026-2035 |
|
CAGR |
12.2% |
|
Base Year Market Size (2025) |
USD 15.2 billion |
|
Forecast Year Market Size (2035) |
USD 48.06 billion |
|
Regional Scope |
|
Browse key industry insights with market data tables & charts from the report:
Frequently Asked Questions (FAQ)
In the year 2026, the industry size of variable data printing is estimated at USD 16.87 billion.
The global variable data printing market size crossed USD 15.2 billion in 2025 and is likely to register a CAGR of over 12.2%, exceeding USD 48.06 billion revenue by 2035.
The North America variable data printing market will dominate more than 40.8% share by 2035, propelled by increasing acceptance of variable data printing for customization.
Key players in the market include Canon, Inc., 3M Company, Xerox Corporation, RR Donnelley & Sons Company, HP Inc., Mondi PLC, Avery Dennison Corporation, Quad/Graphics Inc., Cenveo, Inc., Ricoh USA, Inc.
