Variable Data Printing Market Outlook:
Variable Data Printing Market size was valued at USD 15.2 billion in 2025 and is set to exceed USD 48.06 billion by 2035, registering over 12.2% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of variable data printing is estimated at USD 16.87 billion.
The market growth can be propelled by the increasing demand for variable data printing among the food & beverage. Many companies have made an innovation in the application of digital printing in the field of the food and beverage sector. For instance, in 2022, Huhtamaki India a provider of consumer packaging and solution in India, and a part of Huhtamaki printed 12 million unique packs for Nestle KitKat. The company has delivered 12 million special packs of the collection using a variable data printing technique.
In addition, the emergence of new and improved technologies coupled with expanding digital expertise and growing applications in developed and developing countries will continue to drive industry growth within the forecast period. Brother Mobile Solutions Co., Ltd. (BMS), a provider of mobile, desktop, and industrial printers and portable label makers, announced the expansion of the Brother Titan industrial printer series. Building on the brand's first launch in late 2020, its other five powerful and improved 4-inch industrial barcode label printers offer increased speed and accuracy, as well as an internal rewinder for a broader user experience. It offers enhanced features such as rugged metal construction, greater ribbon capacity, dual Wi-Fi/Bluetooth options, and PLC integration.
