In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022. Purchasing power in the country is expected to fell nearly by 2.5%.
On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.
May 7, 2019 – PPG announced that at the Society for Information Display (SID) Display Week 2019, it has displayed its complete range of transparent functional and advanced conductive coatings.
Transparent conductive coatings are coverings of visually see-through material that are good conductors of electricity as they facilitate the continuous and equal flow of current. They are used in various electronic devices including liquid-crystal displays, OLEDs, touchscreens, and photovoltaics.
A conductive coating when applied to a screen or on a glass panel immediately removes any static charge and prevents dust from settling on to its surface.
Transparent conductive coatings were basically used for commercial purposes during the 1930s. Actual application of transparent conductive coatings grew wider just after wide-band-gap semi-conductor films were introduced in the market.
One of the major reasons for the rise in demand for transparent conductive coating is the growing consumer electronics market. The global transparent conductive coating market is anticipated to record a moderate CAGR throughout the forecast period, i.e. 2020-2028. The global transparent conductive coating market is segmented by structure, material, layers, application, and by end-user.
The material segment can be bifurcated into inorganic and organic, out of which the organic material segment is estimated to hold the leading share in the global transparent conductive coatings market. With Indium tin oxide (ITO) inorganic transparent conductive coatings being replaced by the more effective and flexible organic conductive coatings, industries across the globe are looking for greener options that emit less or no harmful gases. The high pricing of presently used Indium tin oxide in the making of transparent conductive coating is obstructing the growth of the market.
There has been significant growth in the usage of transparent conductive films and coatings after a consistent phase of enhancement of quality, with traditional transparent conductors being replaced by flexible transparent films.
Growing demand for smart displays & solar products is expanding the marketing horizons of the transparent conductive coatings market. Moreover, consumer base holding strong for the electronics and optic wear market along with the introduction of nanotube technology are some of the additional factors anticipated to drive the transparent conductive coatings market. CLICK TO DOWNLOAD SAMPLE REPORT
The absorption rate of light by transparent conducting oxides is comparatively lower than other oxides. As a result, they act as a transparent conductor on devices such as light emitting diodes (LEDs) and photovoltaic devices. Owing to such a factor, there is a rising demand for transparent conductive coatings amongst the manufacturers of electronic devices. Also, for more desirable results they can be fabricated into flexible films which would make them more convenient and functional for the development of improvised and newer flexible electronics.
Transparent conductors being thin, are fragile and might crack due to excessive load. The most common transparent conductive coating that is being used is Indium tin oxide (ITO). ITO is not only a good conductor of electricity, but also quite easy to manufacture. However, issues like lattice mismatch and stress-strain constraints might hamper the growth of transparent conductive coating market. ITO has been proved to degrade with time due to mechanical stress. This being the primary reason, a recent increase in its cost is also forcing many to switch over from ITO to other convenient substitutes. Owing to the high pricing and easy breakage, transparent conductive coating is being replaced by carbon nanotubes as a potential market.
The use and manufacturing of transparent conductive polymers is a highly polluting and destructive process for the environment. It may cause air pollution at greater levels which is against the environmental law in most places. Strict and severe laws of the Government regarding the environment make it a tough deal for the transparent conductive coating market to rise among competitors. As a result, the government rules act as a big hurdle in the growth of the transparent conductive coating market.
Our in-depth analysis of the transparent conductive coating market includes the following segments:
On the basis of regional analysis, the global transparent conductive coating market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.
By far, the transparent conductive coating market in Asia Pacific is anticipated to be the fastest growing market owing to the fact that most of the electronic devices globally are manufactured in the Asia Pacific region, China being the hub for manufacturing of majority of these devices. The Asia Pacific region is projected to witness an upward trend in the global transparent conductive coating market.
North America, on the other hand, is believed to show progressive growth in the future years on account of transparent conductive coating. The high demand for various electronic products makes the North American region a valuable market for transparent conductive coating. Also, this region has a significant demand for eyewear, lenses and smartphones displays, all of which require the use of transparent conductive coatings thus boosting the global transparent conductive coatings market.
On the other hand, the Europe, MEA, and Latin America region is anticipated to witness moderate growth during the forecast period in the global transparent conductive coating market.
The global transparent conductive coating market is further classified on the basis of region as follows: