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Stick Packaging Market Segmentation By Product Type (Paper, Polyethylene, Aluminum Foil, Polyester, Polypropylene, Cartons, Standup Pouch) and By End User (Foods & Beverages, Pharmaceuticals & Cosmetics, Consumer Goods, Nutraceuticals, and Others) – Global Demand Analysis and Opportunity Outlook 2028

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • June 2020: T.H.E.M Flexible packaging helps Brooklyn Jam Company with the most innovative and successful small-batch of single serving flexible packaging. The jam sales have recently increased owing to flexible packaging being the preference of on-the-go consumers.

Introduction to Stick Packaging

Stick packaging is a flexible type of packaging which is long and skinny and is sealed on two short ends along with a seal at the back. It is used for food packaging mostly. The material used can be plastic, or paper, or aluminum foil. Being portable and convenient, it is suitable for on-the-go consumers. It is ideally used for storing powdered drink mixes, vitamins and nutritionals, dry sweeteners, pharmaceutical products, and others. A single pack holds a single serving capacity thus making it compact and efficient. It’s impact on environment is lesser as compared to other categories of packaging.

Market Size and Forecast

The demand for flexible packaging has driven the manufacturers to incline towards the growth of stick packaging. The stick packaging market has witnessed a consistent growth in the past years and is expected to record a robust CAGR throughout the forecast period i.e. 2020-2028. The stick packaging market is segmented by end user into food & beverages, pharmaceuticals & cosmetics, consumer goods, nutraceuticals, and others. Increasing population, high disposable income, growth in the global retail industry, and the change in preference of the consumer has given a boost to the market of stick packaging. The food & beverages segment is expected to hold the largest market share in the stick packaging market on the back of increasing demand for powdered products in the food industry.


Growth Drivers

Increasing Population around the World

According to the World Bank, the population of the world has increased from 7.33 billion in the year 2015 to 7.67 billion in the year 2019. With roughly 83 million people being added to the world’s population every year, according to the statistics by the United Nations, the rising trend in population size is expected to continue, thereby raising the production in the food industry. Owing to this increase in production, the demand for single serving flexible packaging is anticipated to increase significantly in the coming years.

Increasing Investments from Organizations Operating in Flexible Packaging Solutions

The increasing demand for flexible packaging around the globe has driven the companies to invest more in stick packaging market. The consumers are more inclined in using flexible packaging rather than rigid packaging owing to being compact and portable, highly flexible, convenient in handling, and efficient. Furthermore, a stick packaging footprint contains sufficient surface area to display graphics and sales information such as ingredients, facts, expiration details, and others allowing organizations to work on greater branding strategies. Also, its smaller size and flexibility results in favorable transport economics as compared to larger packets. CLICK TO DOWNLOAD SAMPLE REPORT

Increase in Awareness Regarding Clean and Safe Food

According to WHO, an estimate of 600 million – almost 1 in 10 people in the world – suffer from food poisoning every year after eating contaminated food.

Since the consumption of contaminated food leads to various food-borne diseases such as food poisoning, the companies tend to deliver food which is safe and hygienic. Stick packaging is sealed on two short ends along with a seal at the back which prevents the bacteria and viruses to penetrate, thereby, ensuring the quality of the food product.  


High Cost of Packaging Material

The high cost and non-availability of raw materials such as polyester, polypropylene, and aluminum foil may hamper the sales of the product and in turn act as a key restraint factor towards the growth of the global stick packaging market.

Government Regulations on the Use of Plastic

There are stringent regulations of the government in many countries on the usage of plastic since it is made from non-renewable resources and contribute to climate change. Moreover, plastic pollutes our land and water and is also harmful to wildlife as well as marine life. Owing to such factors, the market growth of stick packaging is anticipated to decrease in the forthcoming years.

Market Segmentation

Our in-depth analysis of the global stick packaging market includes the following segments:

By Product Type

  • Paper
  • Polyethylene
  • Aluminum Foil
  • Polyester
  • Polypropylene
  • Cartons
  • Standup Pouch

By End User

  • Food & Beverages
  • Pharmaceuticals & Cosmetics
  • Consumer Goods
  • Nutraceuticals
  • Others

By Region

On the basis of regional analysis, the global stick packaging market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.

Stick packaging has an increasing demand owing to its low weight, high flexibility, convenience in handling, and efficiency. Asia Pacific region is anticipated to grow at a rapid pace with a significant CAGR owing to the trend of supplement consumption and healthy snacks in the region. The single serving packaging for supplements and nutraceuticals is gaining popularity with the current lifestyle.

The global stick packaging market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis.

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