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Smart Bracelet Market : Global Demand Analysis & Opportunity Outlook (2017-2024)

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Extensive insights into the Growth of Smart Bracelet Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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Smart Bracelet Market Overview

The adoption of technologies which are able to fulfill the need of fashion and function is increasing these days. Wide range of smart wearable such as smart watch, smart band and other smart accessories are available which are witnessing robust demand across all regions.

Market Size and Forecast

Global market of smart bracelet is anticipated to flourish at a robust pace during the forecast period i.e. 2017-2024. Further, growing adoption rate of health monitoring devices amongst the consumers conjugated with growing expenditure on health care are some major factors which are envisioned to fuel the growth of global smart bracelet market during the forecast period.

smart Bracelet market

Furthermore, North America smart bracelet market dominated the overall smart bracelet market in previous year. Swelled disposable income of the population and high adoption rate of smart wearable in North America region are expected to drive the growth of North America smart bracelet market in upcoming years.   

Additionally, Asia Pacific region is likely to rise as fastest growing market of smart bracelet market in near future. The market of smart bracelet in this region is envisioned to drive on the back of factors such as rising disposable income of the consumers and rapid urbanization in Asian countries. Further, rising awareness amongst population regarding advantages of using smart health tracking devices is also a major factor which is likely to drive the growth of Asia Pacific smart bracelet market over the forecast period.

Additionally, smart bracelet market is segmented by distribution channel into offline channel and online channel. Further, rising penetration of internet and growing e-commerce industry are key factors which are augmenting the growth of online channel segment. Apart from this, manufacturers of smart bracelet are engaged in strengthening of their online distribution channel and selling their products through various online retail stores. Further, rapid improvements in online shopping experience are likely to drive the growth of this segment at maximum pace during the forecast period.

Further, female segment by demography is expected to witness considerable growth in future. The demand for smart fashion accessories is increasing amongst the female population and availability of range of products for female consumers is expected to intensify the growth of this segment in upcoming years.CLICK TO DOWNLOAD FREE SAMPLE

Market Segmentation

Our in-depth analysis has segmented global smart bracelet market into the following segments:

By Demography

  • Male
  • Female
  • Unisex

By Price Range

  • High
  • Medium
  • Low

By Distribution Channel

  • Online Stores
  • Offline Stores

By Material

  • Thermoplastic Polyurethane
  • Stainless Steel
  • Other

By Region

Global smart bracelet market is further classified on the basis of region as follows:

  • North America (United States, Canada), Market size, Y-O-Y growth Market size, Y-O-Y growth & Opportunity Analysis, Future forecast & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis

smart Bracelet

Growth Drivers & Challenges

Smart bracelets are equipped with features such as heart rate monitoring and glucose monitoring and are one of the very highly used wearable technologies in healthcare & medical sector. Further, the demand for smart bracelets in health care and medical sector is expected to rise in near future due to rising need for continuous monitoring of patient’s health in hospitals.

Rapid technological advancements with wearable technologies in order to improve their performance are likely to impel the growth of global smart bracelets market in upcoming years. Continuous introduction of innovative and advanced smart wearable technologies in consumer market is bolstering the growth of global smart wearable devices market.

Apart from this, compatibility of smart bracelets with various social networking apps is also a major factor which may intensify the growth of market in near future. However, presence of other smart wearable such as smart watch, smart ring and smart necklace is likely to limit the growth of smart bracelet market over the forecast period.

Key Players

  • ThinkRace Technology
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Fitbit
  • Diggro, Inc.
  • Q Designs
  • Shake-on B.V.
  • Hey Bracelet
  • Artificer Life Corp.
  • Ultranet

Scope and Context

Overview of the Parent Market

Analyst View


The global smart bracelet market is segmented as follows:

  • By Demography Market Size & Y-O-Y Growth Analysis
  • By Distribution Channel Market Size & Y-O-Y Growth Analysis
  • By Price Range Market Size & Y-O-Y Growth Analysis
  • By Material Market Size & Y-O-Y Growth Analysis
  • By Region Market Size & Y-O-Y Growth Analysis

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment


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