Short Video Platform Market Trends

Growth Drivers

Growing Number of Internet Users – The increasing number of Internet users with the availability of 4G and 5G networks across the globe has propelled the global population towards short video platforms. The number of internet users is surging by 2% every year as per the sources and has reached more than 5 billion internet users in the world today.
Proliferation of Smart Phones – With the rise in the number of smartphone users, the production of videos and online content has also escalated. This trend is estimated to encourage video content consumption in the future and bring lucrative growth opportunities for the expansion of the global short video platforms market value. In 2022, smartphone users accounted for almost 7 billion which is equivalent to 86% of the world’s population.
High Adoption Rate of Smart Devices – Laptops, computers, smart TVs, iPad, and other Internet of Things (IoT) devices with an efficient wireless connection is estimated to drive people towards short video platforms for entertainment and/or educational purposes. As per the recent report, the number of active Internet of Things (IoT) devices by the end of 2022 is estimated to be around 16 billion and is further anticipated to increase to 26 billion devices by 2030.

Challenges

Rising Problems with Privacy and Security – With the penetration of internet services, the problem of cybersecurity and cybercrimes also increases. The risks of data theft, malware attacks, and others are estimated to hamper the adoption rate of short video platforms and subsequently market size.
Increased Issues with Copy Rights
Unavailability of Seamless Internet Services in Some Parts of the World

Short Video Platform Market: Key Insights

Base Year	2022
Forecast Year	2023-2035
CAGR	~ 10%
Base Year Market Size (2022)	~ USD 1 Billion
Forecast Year Market Size (2035)	~ USD 2 Billion
Regional Scope	North America (U.S., and Canada) Latin America (Mexico, Argentina, Rest of Latin America) Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific) Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe) Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Frequently Asked Questions (FAQ)

Increasing demand for video content for entertainment and educational purposes are some of the factors that are estimated to bring lucrative growth opportunities for market growth.

The market size of short video platforms is anticipated to attain a CAGR of 10% over the forecast period, i.e., 2023 â€“ 2035.

The major players in the market are Bytedance Ltd, Vimeo.com, Inc., Tencent Holdings Ltd., Instagram (Meta Platforms, Inc.), DOUPAI, Beijing Kuaishou Technology Co. Ltd., Meipai, Snap Inc., SNOW Corp., Yixia Technology, and other key players.

The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by type, deployment, platform, end-use, and by region.

The Android segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

Rising concern regarding cybercrimes along with the increased issues with copyrights and the absence of seamless internet services in remote areas are estimated to be the growth hindering factors for the market expansion.

The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.

Short Video Platform Market Trends