Point-of-Entry (POE) Water Treatment Systems Market Size & Share, by Technology (Water Softening, Filtration, Reverse Osmosis, Disinfection, Sedimentation, Distillation); End-user (Residential, Commercial, Industrial) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 3819
  • Published Date: Jul 20, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023 – 2035

Point-of-Entry Water Treatment Systems Market size is estimated to surpass USD 18 Billion by the end of 2035, growing at a CAGR of 6% during the forecast period, i.e., 2023 – 2035. In the year 2022, the industry size of point-of-entry water treatment systems was around USD 9 Billion. The growing global population and the increasing demand for potable and safe drinking water are major driving factors expected to propel industry growth.

The augmenting need for water purification processes globally with the rising demand for usable water owing to widespread waterborne diseases worldwide is predicted to create numerous revenue sources for the key players in the POE water treatment system. According to data found, around 2 billion people worldwide consume unsafe/contaminated water.

As point-of-entry water treatment systems employ softening systems, and large carbon filters, with other technologies that treat chemicals, and neutralize water by removal of dirt and sediment, its adoption is increasing to prevent the spread of water-related diseases.

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Point-of-Entry Water Treatment Systems Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 9 Billion

Forecast Year Market Size (2035)

~ USD 18 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Point-of-Entry Water Treatment Systems Sector: Growth Drivers and Challenges


Growth Drivers

  • Increasing Demand for Drinking Water – The rapidly growing need for clean and safe drinking water to prevent the transmission of diseases such as cholera, diarrhea, dysentery, and others is forwarding the need to install water purification systems, promoting market growth.

Moreover, the widespread of urban settlements and the rise in efforts to eliminate the supply of contaminated water together with surging installations of water and wastewater treatment plants are further projected to contribute numerous growth opportunities to the market.

  • Rising Government Emphasis on Clean Water – The increasing implementation of several national and global initiatives in adherence with Sustainable Development Goal 6 that advocate "clean water and sanitation for all" is augmenting the installations of large water treatment plants to distribute clean water to the masses.

The increasing efforts to strengthen the water treatment infrastructure at several levels, including municipal water plants, individual buildings, and households are projected to drive point-of-entry water treatment systems market expansion.


  • High Cost of Operation & Maintenance – POE water treatment systems are most efficient for large projects and such adoption elevates the overall cost of operation and maintenance, hampering the market growth.
  • Availability of Alternate Water Treatment Methods
  • Lower Adoption Rate by Smaller Projects & Properties

Point-of-Entry Water Treatment Systems Segmentation

Technology (Water Softening, Filtration, Reverse Osmosis, Disinfection, Sedimentation, Distillation)

The water-softening segment in the point-of-entry water treatment systems market is anticipated to generate a significant growth rate of 30% in the upcoming years owing to the rising need to utilize hard water with the escalating demand for water. The softening system averts the build-up of minerals in water pipelines and fixtures and provides long life for some appliances. Water softeners are installed in buildings to treat the water entering the building.

Additionally, the disinfection segment is anticipated to garner the most share of the market during 2035 owing to the rapid setup of large water treatment plants to ensure the supply of water that has low levels of chemical disinfectant.

End-User (Residential, Commercial, Industrial)

The industrial segment is predicted to pool the highest revenue in the end-user segment through 2035. The expansion of the segment is accredited to the growing adoption of an industrial water treatment system that treats water and makes it usable for the required application.

The growth in strict government regulations regarding the use of clean water in specific industries and the surging technological advancements is influencing the POE water treatment system installations depending on the facility's needs.

Our in-depth analysis of the global market includes the following segments:


  • Water Softening
  • Filtration
  • Reverse Osmosis
  • Disinfection
  • Sedimentation
  • Distillation

     End User

  • Residential
  • Commercial
  • Industrial

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Point-of-Entry Water Treatment Systems Industry - Regional Synopsis

APAC Market Forecast

The point-of-entry water treatment systems market in Asia Pacific is projected to be the largest with a share of about 36% by the end of 2035. The increasing government emphasis in emerging economies like India to provide safe drinking water is counted to expand the usage of water treatment technologies like ultrafiltration and reverse osmosis solutions, ultimately resulting in regional market expansion. The Government of India has taken an initiative to implement Jal Jeevan Mission (JJM) – Har Ghar Jal in partnership with States/UTs. This mission is developed to provide a potable tap water supply to each rural household by 2024.

Moreover, the existence of a vast pool population in the region and the scarcity of potable water in the middle and low-income countries is further expected to boost the market growth in the region.

North American Market Statistics

The North America point-of-entry water treatment systems market is estimated to be the second largest market with a share of about 24% by the end of 2035 owing to the growing urbanization along with elevating demand for clean water for consumption and usage.

The rising awareness about water-borne diseases in countries such as the United States is responsible for the endorsement of water treatment systems in the region. As per a projection by the Centers for Disease Control and Prevention on waterborne disease in the US, it was stated that waterborne pathogens result in 7,000 deaths, 120,000 hospitalizations, 7 million illnesses, and USD 3 billion in healthcare costs annually.

Research Nester
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Companies Dominating the Point-of-Entry Water Treatment Systems Landscape

    • Canature Environmental Products Co., Ltd.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Acuva Technologies Inc.
    • The DOW Chemical Company
    • 3M Company
    • Pentair PLC
    • Honeywell International Inc.
    • Best Water Technology AG
    • Calgon Carbon Corporation
    • Culligan International
    • Danaher Corporation


In The News

  • Acuva Technologies Inc. launched a new Point-of-Entry (PoE) UV-LED water disinfection system, which offers flow rates from 8 to 20 GPM with minimal maintenance.
  • Canature Environmental Products Co., Ltd. to join hands with Acuva, to develop UV-LED water treatment technology solutions in China.

Author Credits:  Smruti Ranjan, Rajrani Baghel

  • Report ID: 3819
  • Published Date: Jul 20, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The rising population and the increasing need for uncontaminated water for usage and consumption are the major factors driving the growth of the point-of-entry water treatment systems market.

The market size of point-of-entry water treatment systems is anticipated to attain a CAGR of 6% over the forecast period, i.e., 2023 – 2035.

The major players in the market are Canature Environmental Products Co., Ltd., Acuva Technologies Inc., The DOW Chemical Company, 3M Company, Pentair PLC, and Honeywell International Inc.

The water softening segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

The market in the Asia Pacific region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
Point-of-Entry Water Treatment Systems Market Report Scope

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