The growth of the market is primarily driven by the rising adoption of plastic in healthcare product due to the ease offered by them in disposing of the products when they are consumed. Growing use of plastic in healthcare packaging is mainly attributed to the innovation in the use of making plastics. The combination of plastic technology and use of sensors and other smart equipment in healthcare packaging is expected to boost the overall safety and security of medicines, vaccines, syringes, etc. In addition, the macro-economic trend, the packaging industry is moving to the next generation, with smart sensors and real time tracking paving the way for the adoption of advanced plastic packaging solutions. Further, the plastic as a sought after packaging product in healthcare sector is facing an increased demand due to its advantages of being the cost effective and sturdiness. Moreover, the mass production of plastic packaging materials offers substantial cost advantages to the manufacturers, making plastic a preferred material for packaging of syringes and trays. However, the growth of the market is hindered by the increase in counterfeiting practices in the pharmaceutical industry. Asian countries are highly affected by counterfeiting of pharmaceutical products, especially in non-prescribed drugs. Moreover, the healthcare packaging market is constantly challenged by shifting trends such as the increased use of disposable medical products, an ageing population and tamper-evident packaging.

Geographically, North America is the largest market for plastic packaging in the healthcare sector, followed by Asia Pacific.  The growth in the region is driven by the presence of health-conscious people and their spending power. Strong innovation, rising aging population and inclining consumer demand towards the sophisticated packaging is likely to boost the growth of the healthcare packaging in North American region. The growth of the healthcare packaging in Asia- Pacific, particularly the economies of India and China has emerged as the hub of the medical tourism, fueled by strong investment in healthcare sector. Moreover, the Latin America is expected to offer growth opportunities to key players in healthcare plastic packaging market in the coming few years. Brazil is evolving as a lucrative healthcare center in Latin America, and it is expected that in future, the healthcare plastic packaging sector will witness favorable growth rates.