Mass Notification System Market Analysis by Component (Hardware, Software, Services); Deployment Mode (On-Premise, Cloud); Enterprise Size (Large Enterprises, SMEs), Type (In-Building Solutions, Wide-Area Solutions, Distributed Recipient Solutions); Industry Vertical (BFSI, Energy & Utilities, Education, Healthcare, Government, Defense, Transportation & Logistics) – Global Supply & Demand Analysis & Opportunity Outlook 2023-2035

Buy Now Report ID: 4848 | Published Date: Apr 26, 2023

Global Mass Notification System Market Size, Forecast, and Trend Highlights Over 2023 – 2035

Mass Notification System Market size is estimated to reach ~USD 174 Billion by the end of 2035 by growing at a CAGR of ~23.40% over the forecast period, i.e., 2023 – 2035. In addition to this, in the year 2022, the market size of mass notification systems was ~USD 14 Billion. The growth of the market can be attributed to government organizations and citizens being increasingly concerned about safety and security as a result of increasing natural disasters, such as the leak of fuel gas from an industrial reactor, and natural catastrophes like floods, hurricanes, and earthquakes, which can cause extensive damage to both people and property. It is estimated that approximately 6,700 natural disasters occur each year around the world. A natural disaster kills an average of 60,000 people worldwide each year. More than 34% of all reported gas leak incidents in the United States resulted in fires and 12% resulted in explosions. MNS enables emergency services to quickly and easily send out warnings and updates to the public in times of disaster. This allows people to stay informed with accurate and up-to-date information about the situation, enabling them to take the necessary steps to protect themselves and their families.

In addition to these, factors that are believed to fuel the market growth of mass notification system include the increasing use of MNS in various sectors, such as government and defense, healthcare, transportation, and others, for various applications such as emergency notification, broadcast messaging, critical messaging, and others. In addition, the increasing popularity of bring your own device (BYOD) in the workplace and the education sector is expected to drive market growth. For instance, the number of employees using personal devices at work worldwide is 68%. The percentage of organizations adopting BYOD has increased to 57%. With the BYOD trend, organizations are relying on mass notification systems to reach employees quickly and effectively. As these systems allow them to send out messages to multiple devices at once, making sure that their messages are received in a timely manner.

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Global Mass Notification System Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 14 Billion

Forecast Year Market Size (2035)

~ USD 174 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

Global Mass Notification System Market: Growth Drivers and Challenges


Growth Drivers

  • Rising Digitalization Across Various Business Sectors - For instance, the majority of businesses are engaged in some form of digital initiative, and 86% of senior business leaders believe that digitalization should be a priority for their company. More than 80% of companies have successfully adopted a digitally-driven business strategy. With the rise of digital technology, businesses have been able to automate many of their processes, making them more efficient and allowing for faster communication. MNSs can be used to quickly alert employees and customers of any changes or updates, which has made them increasingly popular in a wide range of industries.
  • Growing Need for One-Way Communication in Government and Local Administrations- A growing number of government agencies and local administrations are using mass notification systems to communicate with individuals in a one-way manner. For instance, AlertMedia, Inc., launched emergency communication software that enables enterprise-wide communication, confirms a resolution, and connects security teams across an enterprise. This software helps organizations quickly communicate with their employees in case of an emergency.
  • Increasing Crimes in Schools Necessitating MNS Use in The Educational Sector- In the 2019–20 school year, 75% of public schools in the United States reported that at least one incident of crime occurred, which amounts to 1.2 million incidents. MNS allow schools to quickly alert students and faculty of any potential danger, allowing them to be prepared and take necessary action. They also enable schools to keep an accurate record of any incidents that occur on campus, which can be used to identify potential threats and help prevent future incidents.
  • Increased Adoption of Electronic Health Records (EHRs)- The number of practice-based physicians adopting any electronic health record (EHR) has increased to nearly 89% as of 2021, with nearly 79% adopting certified EHRs. MNS system can help health care providers quickly and reliably send notifications to patients and other providers about important updates to their records. This can ensure that everyone is informed about changes in a timely manner and can help reduce potential errors.
  • Increasing Penetration of IoT Devices and Cloud-Based Solutions- It is estimated that there are more than 12 billion connected IoT devices across the globe. In addition, end-user spending on public cloud services is expected to reach USD 590 billion by 2023. IoT devices provide a secure and cost-effective way to send and receive notifications. Cloud-based solutions also allow for scalability and flexibility to accommodate a variety of notification methods, such as text messages, emails, and push notifications.


  • Complex architecture of the mass notification system - the complexity of the architecture often causes the installation and maintenance processes to be long and expensive, which makes it difficult for small and medium-sized organizations to invest in the system. This, in turn, limits the market's growth potential.
  • High capital investments
  • Limited penetration of the internet in certain regions

Global Mass Notification System Market Segmentation

The mass notification system market is segmented and analyzed for demand and supply by component into hardware, software, and services. Out of these, the hardware segment is estimated to gain the largest market share of about ~43% in the year 2035. The growth of the segment can be attributed to the rising adoption of hardware components such as sensors, transmitters, and receivers, among others. It is primarily owing to the growing need for real-time monitoring and notification of various activities, including emergency services, public safety, and others. An increasing number of smart city projects are also driving the growth of the hardware segment. For instance, at present, China is implementing approximately 750-880 smart city programs nationwide. Smart cities are powered by IoT devices that use mass notification systems for communication in case of emergencies. This has contributed to an increased demand for advanced hardware components such as sensors, controllers, and other devices that are used in these systems.

The mass notification system market is segmented and analyzed for demand and supply by enterprise size into large enterprises and SMEs. Out of these, the large enterprise segment is estimated to gain a significant market share of about ~53% in the year 2035. The large enterprise segment growth is mainly attributed to the increased adoption of mass notification systems across a wide range of industries. This is mainly driven by the need for better communication among employees, customers, and suppliers, coupled with the need for efficient risk management. Additionally, the increasing demand for emergency alert systems from government bodies and organizations is also expected to boost segment growth. Additionally, large organizations are increasingly recognizing the need for effective risk management strategies. As a result, there is a demand for emergency alert systems that quickly and accurately disseminate critical information in times of crisis.

Our in-depth analysis of the global mass notification system market includes the following segments:

    By Component

  • Hardware
  • Software
  • Services

    By Deployment Mode

  • On-Premise
  • Cloud

    By Enterprise Size

  • Large Enterprises
  • SMEs

    By Type

  • In-Building Solutions
  • Wide-Area Solutions
  • Distributed Recipient Solutions

    By Industry Vertical

  • BFSI
  • Energy & Utilities
  • Education
  • Healthcare
  • Government
  • Defense
  • Transportation & Logistics
  • Others

Global Mass Notification System Market Regional Synopsis


The market share of mass notification systems in North America, amongst the market in all the other regions, is projected to be the largest with a share of about ~38% by the end of 2035. The growth of the market can be attributed mainly to the increasing demand for solutions that can provide timely and accurate information in case of an emergency. The rising number of cyber-attacks, terrorist threats, and natural disasters also add to the demand for mass notification systems in North America. In 2022, eight men in the United States were charged with jihadi terrorism. The United States has charged more than 500 individuals with terrorism since 9/11. The US has also been struck by 8 murders, 17 attempted murders, 42 bombings, and 186 arson attacks targeted at abortion clinics and multiple providers since 1997. Mass notification systems offer an effective way to quickly alert and inform large numbers of people about a potential threat. With the increasing number of terrorist threats in North America, more organizations are turning to mass notification systems to ensure their safety and security.

The Asia Pacific mass notification system market is estimated to be the second largest, registering a share of about ~27% by the end of 2035. The growth of the market can be attributed majorly to the. Increasing demand for secure digital communication among organizations and the growing need to ensure public safety and reduce operational costs, are some of the factors that are expected to drive regional market growth. Additionally, the rising necessity for real-time communication and the implementation of smart city infrastructure is further driving market growth. With the increased use of mobile and internet technology, companies and organizations need to be able to send out notifications to their customers quickly and efficiently. Mass notification systems allow companies and organizations to send out real-time notifications to large numbers of people. Moreover, the growing trend of mobile-first technologies and the increasing deployment of mass notification systems for various applications, such as public safety, emergency warning, and public address, are expected to drive the market in the Asia Pacific region.

Further, the mass notification system market in Europe, amongst the market in all the other regions, is projected to hold a majority of the share by the end of 2035. The growth of the market can be attributed majorly to the rapid urbanization and industrialization in the region, coupled with the increasing adoption of smart technologies. The need for advanced communication systems to coordinate activities between different departments, keep track of resources, and ensure smooth operations is increasing with industrialization. This is creating a demand for MNS that can be used to send out real-time alerts and messages to large groups of people in a short period of time. Moreover, the development of advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) in the region that can be integrated with the system is also projected to create profitable market opportunities.

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Top Featured Companies Dominating the Global Mass Notification System Market

    • Acoustic Technology, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Everbridge Inc.,
    • Honeywell International Inc.
    • Eaton Corporation
    • Motorola Solutions Inc.
    • BlackBerry AtHoc Inc.
    • OnSolve
    • Singlewire Software, LLC
    • xMatters
    • Desktop Alert, Inc.


In The News

  • Next Generation Outdoor High Power Speakers Stations (HPSS) were announced by Acoustic Technology, Inc., a world leader in providing Mass Notification Systems (MNS), Emergency Communications Systems (ECS), and Military Giant Voice Systems with superior intelligibility.
  • A new generation of Travel Risk Management (TRM) has been launched by Everbridge Inc., for new and existing business customers. The new TRM tool provides businesses with real-time data and insights to help them to assess and manage the risk of their business travel, as well as providing automated travel alerts and notifications. It also helps businesses to track their team’s travel plans and locations, to ensure they are always aware of their team’s safety and security.


Global Economic Impact

Request Insights
Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

Author Credits:  Abhishek Verma, Hetal Singh

Key Questions Answered in the Report

1) What are the major factors driving the growth of the mass notification system market?

Ans: Increased focus on employee safety and the need for timely communication, the rise of IoT technology are the major factors driving the market growth.

2) What would be the CAGR of mass notification system market over the forecast period?

Ans: Increased focus on employee safety and the need for timely communication, the rise of IoT technology are the major factors driving the market growth.

3) What are the challenges affecting the mass notification system market growth?

Ans: High capital investments and the complex architecture of the mass notification system are estimated to be the growth-hindering factors for market expansion.

4) Which region will provide more business opportunities for growth of mass notification system market in future?

Ans: The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.

5) Who are the major players dominating the mass notification system market?

Ans: The major players in the market are Acoustic Technology, Inc., Everbridge Inc., Honeywell International Inc., Eaton Corporation, Motorola Solutions Inc., BlackBerry AtHoc Inc., OnSolve, Singlewire Software, LLC, xMatters, Desktop Alert, Inc. and others.

6) How are the company profiles selected?

Ans: The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the mass notification system market?

Ans: The market is segmented by component, deployment mode, enterprise size, type, industry vertical and by region.

8) Which segment captures the largest market size in the component segment in the mass notification system market?

Ans: The hardware segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

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