Mass Notification System Market size was valued at USD 17.28 Billion in 2023 and is likely to cross USD 265.79 Billion by the end of 2036, expanding at more than 23.4% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of mass notification system is estimated at USD 20.92 Billion. The market’s expansion can be ascribed to the increasing number of natural disasters, such as the leak of fuel gas from an industrial reactor, and natural catastrophes like floods, hurricanes, and earthquakes, which can cause extensive damage to both people and property. It is estimated that approximately 6,700 natural disasters occur each year around the world. A natural disaster kills an average of 60,000 people worldwide each year. MNS enables emergency services to quickly and easily send out warnings and updates to the public in times of disaster.
In addition, the increasing popularity of bring your own device (BYOD) in the workplace and the education sector is expected to drive mass notification system market growth. For instance, the number of employees using personal devices at work worldwide is 68%. The percentage of organizations adopting BYOD has increased to 57%. With the BYOD trend, organizations are relying on mass notification systems to reach employees quickly and effectively. As these systems allow them to send out messages to multiple devices at once, making sure that their messages are received in a timely manner.
Growth Drivers
Challenges
Base Year |
2023 |
Forecast Year |
2024-2036 |
CAGR |
23.4% |
Base Year Market Size (2023) |
USD 17.28 Billion |
Forecast Year Market Size (2036) |
USD 265.79 Billion |
Regional Scope |
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In the year 2036, the hardware segment is expected to hold around 43% share of the global mass notification system market. The segment's expansion can be related to the increasing adoption of hardware components such as sensors, transmitters, and receivers, among others. It is primarily owing to the growing need for real-time monitoring and notification of various activities, including emergency services, public safety, and others. An increasing number of smart city projects are also driving the growth of the hardware segment. For instance, at present, China is implementing approximately 750-880 smart city programs nationwide. Smart cities are powered by IoT devices that use mass notification systems for communication in case of emergencies.
Enterprise Size (Large Enterprises, SMEs)
The large enterprise segment in the mass notification system market is expected to attain a major revenue share of almost 53% by 2036. The rising usage of mass notification systems across a wide range of industries is primarily responsible for the growth of the large enterprise segment. This is mainly driven by the need for better communication among employees, customers, and suppliers, coupled with the need for efficient risk management. Additionally, large organizations are increasingly recognizing the need for effective risk management strategies. As a result, there is a demand for emergency alert systems that quickly and accurately disseminate critical information in times of crisis.
Our in-depth analysis of the global market includes the following segments:
By Component |
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By Deployment Mode |
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By Enterprise Size |
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By Type |
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By Industry Vertical |
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North American Market Statistics
The mass notification system market in North America is expected to be the largest among all regions, with a share of almost 38% by the end of 2036. The rising number of cyber-attacks, terrorist threats, and natural disasters also add to the demand for mass notification systems in North America. In 2022, eight men in the United States were charged with jihadi terrorism. The United States has charged more than 500 individuals with terrorism since 9/11. Mass notification systems offer an effective way to quickly alert and inform large numbers of people about a potential threat. With the increasing number of terrorist threats in North America, more organizations are turning to mass notification systems to ensure their safety and security.
APAC Market Forecast
The Asia Pacific mass notification system market is expected to be the second largest, accounting for around 27% of the total by the end of 2036. The market's expansion can be traced primarily to the increasing demand for secure digital communication among organizations, as well as the growing requirement to protect public safety while reducing operational costs, which are likely to fuel regional market expansion. Moreover, the growing trend of mobile-first technologies and the increasing deployment of mass notification systems for various applications, such as public safety, emergency warning, and public address, are expected to drive the market in the Asia Pacific region.
Author Credits: Abhishek Verma
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