The global marketing calendar software market is estimated to grow at a CAGR of ~4% over the forecast period, i.e., 2022 – 2030. The growth of the market can be attributed to the increasing demand for marketing, especially on social media platforms. The increasing access to internet and social media, especially amongst the younger generation, is estimated to positively impact the market growth. According to the data by the World Bank, over 87.218% population in high income countries used internet, while 7.98 billion people had mobile cellular subscription in 2019. The penetration of social media is expanding at a rapid pace, and marketing needs to evolve equally fast to leave a mark. This has led to a new trend of occasion-specific marketing, which is anticipated to boost the demand for marketing calendar software. Marketing calendar software assists companies to plan their marketing strategy according to the upcoming occasions, monthly or yearly. For instance, planning sales around new year, and launching new products in the festive seasons are some of the marketing tactics exercised by major companies. Not just planning, marketing calendar software allows tracking the progress of previous schemes, which is another major factor estimated to boost the market growth.
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The market is segmented by type into cloud-based, and on-premise, out of which, the cloud-based segment is anticipated to hold the larger share in the global marketing calendar software market over the forecast period on account of increasing adoption of cloud-computing technology, and growing internet users across the world. More than 59% of the global population is using internet, as of 2020. This is estimated to boost the segment growth.
The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.
On the basis of geographical analysis, the global marketing calendar software market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in Asia Pacific region is estimated to witness noteworthy growth over the forecast period on the back of growing investment by large enterprises for developing consumer base in the APAC region, backed by the large population and increasing disposable income of the people. Moreover, the cultural diversity of Asia Pacific raises the demand for specific marketing strategy in countries, such as, China, India, Bangladesh, Vietnam, and Japan. This is estimated to boost the regional market growth.
The market in the North America region is anticipated to gain the largest market share throughout the forecast period on the back of presence of major enterprises, which are the major end-user of marketing calendar software. Moreover, the growing population of tech-savvy generation in the developed countries is estimated to boost the market growth.
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The global marketing calendar software market is further classified on the basis of region as follows:
Our in-depth analysis of the global marketing calendar software market includes the following segments:
FREQUENTLY ASKED QUESTIONS
The growing demand for planning marketing strategy according to the upcoming events of the year is the major factor driving the market growth.
The market is anticipated to attain a CAGR of ~4% over the forecast period, i.e., 2022 – 2030.
High investment in marketing calendar software is estimated to hamper the market growth.
The market in the North America region is estimated to gain largest market share owing to the high adoption of cloud computing and other technologies, along with the presence of large enterprises in the region.
The major players in the market are Sidekick Digital Pty Ltd. CrossCap, Markodojo Inc., NewsCred (Welcome Software), Semrush, Inc., Monday.com Ltd., Smartsheet, Inc., Zapier Inc., Salesforce, Inc., and others.
The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.
The market is segmented by type, application, end-user, and by region.
The cloud-based segment is anticipated to hold largest market size over the forecast period and display significant growth opportunities.
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