Retail Analytics Market Outlook:
Retail Analytics Market size was valued at USD 10.01 Billion in 2025 and is expected to reach USD 64.61 Billion by 2035, expanding at around 20.5% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of retail analytics is evaluated at USD 11.86 Billion.
The growth of the market can primarily be attributed to the growing retail sales worldwide. For instance, the total global retail sales reached more than USD 23 trillion in 2020.
Retail data analytics is the process of collecting and studying retail data (like sales, inventory, pricing, etc.) to discover trends, predict outcomes, and make better business decisions. Done well, data analytics allows retailers to get more insight into the performance of their stores, products, customers, and vendors—and use that insight to grow profits. In other words, it is the process of providing analytical data on inventory levels, supply chain movement, consumer demand, sales, etc. that is crucial for making marketing and procurement decisions. With the recent advancements in data analytics as well as retail analytics, the demand for retail analytics is on the rise amongst retail e-commerce, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global analytics market during the forecast period. For instance, it is found that retail e-commerce sales will touch a value of more than USD 5 trillion by the end of 2022 worldwide.
Key Retail Analytics Market Insights Summary:
Regional Highlights:
- North America’s retail analytics market will secure around 40.2% share by 2035, attributed to the rising number of retail establishments across the region.
Segment Insights:
- The cloud segment in the retail analytics market is projected to hold the largest share by 2035, driven by increasing global spending on cloud services infrastructure.
Key Growth Trends:
- Increasing Volume of Data
- Upsurge in the Retailer Spending on Artificial Intelligence (AI)
Major Challenges:
- Compliance With Data Protection Standards and Laws
- Concern about Data Accuracy
Key Players: Adobe Inc., Altair Engineering, Inc.(ANGOSS Software Corporation), HCL Technologies Limited, IBM Corporation, Information Builders, Inc., Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Bedrock Analytics Corporation, SAP.
Global Retail Analytics Market Forecast and Regional Outlook:
Market Size & Growth Projections:
- 2025 Market Size: USD 10.01 Billion
- 2026 Market Size: USD 11.86 Billion
- Projected Market Size: USD 64.61 Billion by 2035
- Growth Forecasts: 20.5% CAGR (2026-2035)
Key Regional Dynamics:
- Largest Region: North America (40.2% Share by 2035)
- Fastest Growing Region: Asia Pacific
- Dominating Countries: United States, China, United Kingdom, Germany, Japan
- Emerging Countries: China, India, Japan, South Korea, Singapore
Last updated on : 9 September, 2025
Retail Analytics Market Growth Drivers and Challenges:
Growth Drivers
-
Increasing Volume of Data – It is becoming necessary to capture and analyze the data, and then operationalize insights across every channel, so that retailers can reach a potential customer or supplier. For instance, it was observed that approximately 74 zettabytes of the total data created across the globe in 2021 was unstructured.
-
Upsurge in the Retailer Spending on Artificial Intelligence (AI)– As retail analytics provides an intelligent insight about the costumers buying behavior, preferences and lot more. According to estimates, by 2022, the global retailer’s spending on AI is expected to be more than USD 7 billion per annum, rise from a forecasted USD 2 billion in 2018.
-
Growing Emphasis on Inventory Management – According to data over 70% of retailers surveyed plan to provide, or are currently providing, item-level radio-frequency identification (RFID) technology.
-
Growing Number of Internet of Things (IoT) connected devices – As per the data, by the end of 2022, anapproximately 18 billion IoT connected devices are expected worldwide.
Challenges
-
Compliance With Data Protection Standards and Laws
-
Concern about Data Accuracy
-
Huge Cost Involved in the Adoption of Latest Technology
Retail Analytics Market Size and Forecast:
| Report Attribute | Details |
|---|---|
|
Base Year |
2025 |
|
Forecast Period |
2026-2035 |
|
CAGR |
20.5% |
|
Base Year Market Size (2025) |
USD 10.01 Billion |
|
Forecast Year Market Size (2035) |
USD 64.61 Billion |
|
Regional Scope |
|
Retail Analytics Market Segmentation:
Deployment Model Segment Analysis
The globalretail analytics market is segmented and analyzed for demand and supply by deployment model segment into on-premise cloudand hybrid. Amongst these segments, the cloud segment is anticipated to garner the largest revenue by the end of 2035, backed by the growing use of cloud services along with the surge in the spending on cloud services infrastructureworldwide. For instance,in 2021, more than USD 41 billion were spent on cloud services infrastructure globally.
Our in-depth analysis of the global market includes the following segments:
|
By Type |
|
|
By Solution |
|
|
By Deployment Model |
|
|
By Functions |
|
Vishnu Nair
Head - Global Business DevelopmentCustomize this report to your requirements — connect with our consultant for personalized insights and options.
Retail Analytics Market Regional Analysis:
North America region is projected to account for more than 40.2% market share by 2035, backed by the rising number of retail establishments in the region. As per The National Retail Federation report on The Economic Impact of the US Retail Industry, in 2018, there were 4.2 million retail establishments (inclusive of food services & drinking places) in the United States.
Retail Analytics Market Players:
- Adobe Inc.
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Altair Engineering, Inc.(ANGOSS Software Corporation)
- HCL Technologies Limited
- IBM Corporation
- Information Builders, Inc.,
- Microsoft Corporation
- MicroStrategy Incorporated
- Oracle Corporation
- Bedrock Analytics Corporation
- SAP
Recent Developments
-
Adobe Inc., - launched new services in Adobe Analytics, which can efficiently deliver a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media. Brands can drive true omnichannel analysis through Customer Journey Analytics, for deeper insights on new consumer behaviors.
-
Altair Engineering, Inc., - acquired World Programming, a UK-based technology company specializing in data analytics software used by many of the world’s leading companies including financial services and insurance organizations. The acquisition of World Programming will strengthen Altair’s foothold in several industries including financial services, insurance, healthcare, manufacturing, asset management, telecommunications, retail, energy, and consumer products. It will provide better insights and effective planning and decision making by the consumers.
- Report ID: 4361
- Published Date: Sep 09, 2025
- Report Format: PDF, PPT
- Get detailed insights on specific segments/region
- Inquire about report customization for your industry
- Learn about our special pricing for startups
- Request a demo of the report’s key findings
- Understand the report’s forecasting methodology
- Inquire about post-purchase support and updates
- Ask About Company-Level Intelligence Additions
Have specific data needs or budget constraints?
Inquiry Before BuyingFrequently Asked Questions (FAQ)
Retail Analytics Market Report Scope
FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.
Connect with our Expert
Copyright @ 2025 Research Nester. All Rights Reserved.
