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People Analytics Market Size & Share, by Component (Software, Services); Deployment Mode (On-Premises, Cloud-Based); Organization Size (Small and Medium-Sized Enterprises, Large Enterprises); End user (Telecom and IT, BFSI, Healthcare, Manufacturing, Retail and Consumer Goods, Education, Travel and Hospitality, Others) – Global Supply & Demand Analysis, Growth Forecasts, Statistical Report 2025–2037

  • Report ID: 7689
  • Published Date: May 20, 2025
  • Report Format: PDF, PPT

Global People Analytics Market

  1. An Outline of the Global People Analytics Market
    1. Market Definition and Market Segmentation
  2. Assumptions and Abbreviations
  3. Research Methodology & Approach
    1. Primary Research
    2. Secondary Research
    3. SPSS Methodology
    4. Data Triangulation
  4. Executive Summary
  5. Growth Drivers
  6. Major Roadblocks
  7. Opportunities
  8. Prevalent Trends
  9. Government Regulation
  10. Technological Advancements
  11. Growth Outlook
  12. Patent Analysis
  13. Risk Overview
  14. SWOT
  15. Regional Demand
  16. Pricing Benchmarking
  17. People Analytics Market: Software and Services in Action
  18. People Analytics Across Industries: Adoption, Challenges & Future Potential
  19. Growth Potential for End-User of People Analytics Market
  20. On-Premises vs. Cloud: The Ultimate Deployment Showdown in People Analytics
  21. Consumer Behavior Insights: What Drives People Analytics Choices
  22. Smarter HR with AI: How Automation is Shaping the Workforce
  23. The Future of People Analytics: Trends Shaping the Next Decade
  24. Regional Readiness for People Analytics: Market Maturity & Key Trends
  25. Breaking into People Analytics: Strategic Recommendations for Success
  26. Recent News
  27. Mergers and Acquisitions (M&A)
  28. Root Cause Analysis (RCA) for discovering problems of the People Analytics Market
  29. Porter Five Forces
  30. PESTLE
  31. Comparative Positioning
  32. Competitive Landscape
  33. Competitive Model
    1. Company Market Share
    2. Business Profile of Key Enterprise
      1. ADP, Inc.
      2. ChartHop, Inc.
      3. Crunchr
      4. Culture Amp Pty Ltd 
      5. Ernst & Young Global Limited
      6. Humanforce Holdings Pty Ltd
      7. Links International
      8. One Model Inc.
      9. Qualtrics
      10. Splash Business Intelligence Inc.
      11. Visier, Inc.
      12. Willis Towers Watson (WTW)
      13. Workday, Inc.
  34. Global People Analytics Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR)
    3. Global People Analytics Market Segmentation Analysis (2024-2037)
      1. By Component
        1. Software, Market Value (USD Million), and CAGR, 2024-2037F
        2. Services, Market Value (USD Million), and CAGR, 2024-2037F
      2. By Deployment Mode
        1. On-Premises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Cloud-Based, Market Value (USD Million), and CAGR, 2024-2037F
      3. By Organization Size
        1. Small and Medium-Sized Enterprises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Large Enterprises, Value (USD Million), and CAGR, 2024-2037F
      4. By End User
        1. Telecom and IT, Market Value (USD Million), and CAGR, 2024-2037F
        2. BFSI, Market Value (USD Million), and CAGR, 2024-2037F
        3. Healthcare, Market Value (USD Million), and CAGR, 2024-2037F
        4. Manufacturing, Market Value (USD Million), and CAGR, 2024-2037F
        5. Retail and Consumer Goods, Market Value (USD Million), and CAGR, 2024-2037F
        6. Education, Market Value (USD Million), and CAGR, 2024-2037F
        7. Travel and Hospitality, Market Value (USD Million), and CAGR, 2024-2037F
        8. Others, Market Value (USD Million), and CAGR, 2024-2037F
      5. By Region
        1. North America, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Europe, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F 
        3. Asia Pacific Excluding Japan, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F 
        4. Japan, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F 
        5. Latin America, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        6. Middle East and Africa, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
    4. Cross Analysis of Deployment Mode W.R.T. End User (USD Million), 2024-2037
  35. North America People Analytics Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR)
    3. North America People Analytics Market Segmentation Analysis (2024-2037)
      1. By Component
        1. Software, Market Value (USD Million), and CAGR, 2024-2037F
        2. Services, Market Value (USD Million), and CAGR, 2024-2037F
      2. By Deployment Mode
        1. On-Premises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Cloud-Based, Market Value (USD Million), and CAGR, 2024-2037F
      3. By Organization Size
        1. Small and Medium-Sized Enterprises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Large Enterprises, Value (USD Million), and CAGR, 2024-2037F
      4. By End User
        1. Telecom and IT, Market Value (USD Million), and CAGR, 2024-2037F
        2. BFSI, Market Value (USD Million), and CAGR, 2024-2037F
        3. Healthcare, Market Value (USD Million), and CAGR, 2024-2037F
        4. Manufacturing, Market Value (USD Million), and CAGR, 2024-2037F
        5. Retail and Consumer Goods, Market Value (USD Million), and CAGR, 2024-2037F
        6. Education, Market Value (USD Million), and CAGR, 2024-2037F
        7. Travel and Hospitality, Market Value (USD Million), and CAGR, 2024-2037F
        8. Others, Market Value (USD Million), and CAGR, 2024-2037F
      5. By Country
        1. U.S., Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F 
        2. Canada, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F 
    4. Cross Analysis of Deployment Mode W.R.T. End User (USD Million), 2024-2037
  36. Europe People Analytics Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR) 
    3. Europe People Analytics Market Segmentation Analysis (2024-2037)
      1. By Component
        1. Software, Market Value (USD Million), and CAGR, 2024-2037F
        2. Services, Market Value (USD Million), and CAGR, 2024-2037F
      2. By Deployment Mode
        1. On-Premises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Cloud-Based, Market Value (USD Million), and CAGR, 2024-2037F
      3. By Organization Size
        1. Small and Medium-Sized Enterprises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Large Enterprises, Value (USD Million), and CAGR, 2024-2037F
      4. By End User
        1. Telecom and IT, Market Value (USD Million), and CAGR, 2024-2037F
        2. BFSI, Market Value (USD Million), and CAGR, 2024-2037F
        3. Healthcare, Market Value (USD Million), and CAGR, 2024-2037F
        4. Manufacturing, Market Value (USD Million), and CAGR, 2024-2037F
        5. Retail and Consumer Goods, Market Value (USD Million), and CAGR, 2024-2037F
        6. Education, Market Value (USD Million), and CAGR, 2024-2037F
        7. Travel and Hospitality, Market Value (USD Million), and CAGR, 2024-2037F
        8. Others, Market Value (USD Million), and CAGR, 2024-2037F
      5. By Country
        1. UK, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Germany, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. France, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Italy, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F 
        5. Spain, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        6. Russia, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        7. BENELUX, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        8. Poland, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        9. Rest of Europe, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
    4. Cross Analysis of Deployment Mode W.R.T. End User (USD Million), 2024-2037
  37. Asia Pacific Excluding Japan People Analytics Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR) 
    3. Asia Pacific Excluding Japan People Analytics Market Segmentation Analysis (2024-2037)
      1. By Component
        1. Software, Market Value (USD Million), and CAGR, 2024-2037F
        2. Services, Market Value (USD Million), and CAGR, 2024-2037F
      2. By Deployment Mode
        1. On-Premises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Cloud-Based, Market Value (USD Million), and CAGR, 2024-2037F
      3. By Organization Size
        1. Small and Medium-Sized Enterprises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Large Enterprises, Value (USD Million), and CAGR, 2024-2037F
      4. By End User
        1. Telecom and IT, Market Value (USD Million), and CAGR, 2024-2037F
        2. BFSI, Market Value (USD Million), and CAGR, 2024-2037F
        3. Healthcare, Market Value (USD Million), and CAGR, 2024-2037F
        4. Manufacturing, Market Value (USD Million), and CAGR, 2024-2037F
        5. Retail and Consumer Goods, Market Value (USD Million), and CAGR, 2024-2037F
        6. Education, Market Value (USD Million), and CAGR, 2024-2037F
        7. Travel and Hospitality, Market Value (USD Million), and CAGR, 2024-2037F
        8. Others, Market Value (USD Million), and CAGR, 2024-2037F
      5. By Country
        1. China, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. India, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. South Korea, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Australia, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        5. Indonesia, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        6. Malaysia, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        7. Vietnam, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        8. Thailand, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        9. Singapore, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        10. New Zealand, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        11. Rest of APEJ, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
  38. Japan People Analytics Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR) 
    3. Japan People Analytics Market Segmentation Analysis (2024-2037)
      1. By Component
        1. Software, Market Value (USD Million), and CAGR, 2024-2037F
        2. Services, Market Value (USD Million), and CAGR, 2024-2037F
      2. By Deployment Mode
        1. On-Premises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Cloud-Based, Market Value (USD Million), and CAGR, 2024-2037F
      3. By Organization Size
        1. Small and Medium-Sized Enterprises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Large Enterprises, Value (USD Million), and CAGR, 2024-2037F
      4. By End User
        1. Telecom and IT, Market Value (USD Million), and CAGR, 2024-2037F
        2. BFSI, Market Value (USD Million), and CAGR, 2024-2037F
        3. Healthcare, Market Value (USD Million), and CAGR, 2024-2037F
        4. Manufacturing, Market Value (USD Million), and CAGR, 2024-2037F
        5. Retail and Consumer Goods, Market Value (USD Million), and CAGR, 2024-2037F
        6. Education, Market Value (USD Million), and CAGR, 2024-2037F
        7. Travel and Hospitality, Market Value (USD Million), and CAGR, 2024-2037F
        8. Others, Market Value (USD Million), and CAGR, 2024-2037F
    4. Cross Analysis of Deployment Mode W.R.T. End User (USD Million), 2024-2037
  39. Latin America People Analytics Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR) 
    3. Latin America People Analytics Market Segmentation Analysis (2024-2037)
      1. By Component
        1. Software, Market Value (USD Million), and CAGR, 2024-2037F
        2. Services, Market Value (USD Million), and CAGR, 2024-2037F
      2. By Deployment Mode
        1. On-Premises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Cloud-Based, Market Value (USD Million), and CAGR, 2024-2037F
      3. By Organization Size
        1. Small and Medium-Sized Enterprises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Large Enterprises, Value (USD Million), and CAGR, 2024-2037F
      4. By End User
        1. Telecom and IT, Market Value (USD Million), and CAGR, 2024-2037F
        2. BFSI, Market Value (USD Million), and CAGR, 2024-2037F
        3. Healthcare, Market Value (USD Million), and CAGR, 2024-2037F
        4. Manufacturing, Market Value (USD Million), and CAGR, 2024-2037F
        5. Retail and Consumer Goods, Market Value (USD Million), and CAGR, 2024-2037F
        6. Education, Market Value (USD Million), and CAGR, 2024-2037F
        7. Travel and Hospitality, Market Value (USD Million), and CAGR, 2024-2037F
        8. Others, Market Value (USD Million), and CAGR, 2024-2037F
      5. By Country
        1. Brazil, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        2. Argentina, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        3. Mexico, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Rest of Latin America, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2024-2037F
    4. Cross Analysis of Deployment Mode W.R.T. End User (USD Million), 2024-2037
  40. Middle East & Africa People Analytics Market Outlook
    1. Market Overview
    2. Market Revenue by Value (USD Million), and Compound Annual Growth Rate (CAGR) 
    3. Middle East & Africa People Analytics Market Segmentation Analysis (2024-2037)
      1. By Component
        1. Software, Market Value (USD Million), and CAGR, 2024-2037F
        2. Services, Market Value (USD Million), and CAGR, 2024-2037F
      2. By Deployment Mode
        1. On-Premises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Cloud-Based, Market Value (USD Million), and CAGR, 2024-2037F
      3. By Organization Size
        1. Small and Medium-Sized Enterprises, Market Value (USD Million), and CAGR, 2024-2037F
        2. Large Enterprises, Value (USD Million), and CAGR, 2024-2037F
      4. By End User
        1. Telecom and IT, Market Value (USD Million), and CAGR, 2024-2037F
        2. BFSI, Market Value (USD Million), and CAGR, 2024-2037F
        3. Healthcare, Market Value (USD Million), and CAGR, 2024-2037F
        4. Manufacturing, Market Value (USD Million), and CAGR, 2024-2037F
        5. Retail and Consumer Goods, Market Value (USD Million), and CAGR, 2024-2037F
        6. Education, Market Value (USD Million), and CAGR, 2024-2037F
        7. Travel and Hospitality, Market Value (USD Million), and CAGR, 2024-2037F
        8. Others, Market Value (USD Million), and CAGR, 2024-2037F
      5. By Country
        1. GCC, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F​
        2. Israel, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F​
        3. South Africa, Market Value (USD Million), Volume (Tons) CAGR & Y-o-Y Growth Trend, 2024-2037F
        4. Rest of Middle East & Africa, Market Value (USD Million), Volume (Tons) and CAGR, 2024-2037F​
  41. About Research Nester

Global Market Size, Forecast, and Trend Highlights Over 2025-2037

People Analytics Market size was valued at USD 8.9 billion in 2024 and is projected to reach a valuation of USD 41.5 billion by the end of 2037, rising at a CAGR of 12.4% during the forecast period, i.e., 2025-2037. In 2025, the industry size of people analytics is estimated at USD 10.1 billion.

The people analytics market is growing rapidly, due to the need for data-driven decision making in human resource management. Businesses are using big data to increase employee satisfaction, organizational commitment, productivity, and organizational outcomes. For example, in June 2024, Oracle introduced the Organizational Health Index, an AI-based feature in Oracle Cloud HCM that consolidates feedback, productivity, and collaboration to measure organizational culture. This trend is a part of a larger movement to incorporate AI and machine learning into HR processes to create a more dynamic and flexible work environment.

Governments around the globe are also paying attention to the benefits of people analytics in managing human capital in public sector organizations. In August 2024, the South Korean Ministry of Employment and Labor green-lit the deployment of AI-powered people analytics in public hospitals to manage nurse staffing and turnover. These efforts demonstrate that data analytics is increasingly becoming central to the development of strong and sustainable public workforce systems.

The people analytics supply chain is rooted in AI/ML software development, and major players such as SAP SuccessFactors, Oracle, and Workday use cloud platforms (AWS, Azure) for scalability. As per the data from the US Bureau of Labor Statistics (BLS), the job postings for HR analytics increased by 23% in the prior year 2024 due to the skills gap and managing a remote workforce. Expenditure on AI talent solutions hit USD 4.5 billion by 2024, while 67 percent of enterprises highlighted the relevance of predictive turnover models.

Key Supply Chain and Economic Indicators (2024)

Metric

Value

Notes

HR Tech Employment Growth (YoY, U.S.)

+17.5%

Driven by demand for AI/ML and workforce analytics professionals

HR Software PPI (Q1 2024)

+4.5%

Rising cloud infrastructure and compute storage costs

Analytics Services CPI (2024)

+5.5%

Result of talent shortage and wage inflation in data science roles

DOE Green Data Center Allocation (U.S.)

USD 2.1 billion

Targeted toward reducing AI training’s environmental impact

U.S. Analytics Software Market Value

USD 451.8 billion

Includes People Analytics platforms and supporting HR tech software

India Talent Analytics Export (SE Asia)

USD 620 million

Exported services for regional enterprise clients
People Analytics Market Size
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People Analytics Market: Growth Drivers and Challenges

Growth Drivers

  • Emphasis on Diversity, Equity, and Inclusion (DEI): Today, many organizations are leveraging People Analytics to advance DEI in their organizations. In October 2023, Willis Towers Watson introduced its new Global Pay Equity Analytics Suite that leverages artificial intelligence to model and address pay disparities according to global standards of emerging ESG audits. This makes it possible for organizations to create a more equal workplace environment. Through hiring, promotion, and compensation data, companies can monitor D&I progress and address specific areas of need.
  • Demand for real-time workforce insights: The demand for real-time and usable data concerning the workforce is placing pressure on the adoption of enhanced analytics solutions. In July 2023, Crunchr launched a low-code analytics studio that empowered HR teams to create more ad hoc reports and build their own custom dashboards by including a self-service reporting feature and an option to segment data by role, years of service, and geography. This helps the HR professionals to make faster decisions based on their data analysis. Real-time data availability enables timely interventions on emerging issues while tracking important workforce trends and indices.

People Analytics Supply Chain Disruptions

The need for more sophisticated systems integration, AI-powered platforms, and data scientists, as well as the increasing dependence on real-time talent analytics and predictive modeling in enterprises, is driving the adoption of people analytics. According to the US BLS, employment in the HR technology sector rose by 17% YoY in 2024, with the demand for AI/ML engineers and workforce analytics specialists on the rise.

There are signs of supply contraction and increasing cost of operations as evidenced by economic indicators. The Producer Price Index (PPI) for HR software rose to 4.3% in Q1 2024, mainly attributed to high costs in cloud storage and backend compute. At the same time, the Consumer Price Index (CPI) for analytics services increased by 5.1%, due to the ongoing shortage of data and workforce intelligence talent.

Regarding infrastructure expenditure, the administration of the United States Department of Energy (DOE) planned to spend USD 2.1 billion in 2024 on green data centers to minimize the energy cost of AI model training. At the same time, India supplied talent analytics services worth USD 620 million to Southeast Asia, thus cementing its status as the global center of HR analytics. The US software market was estimated to generate USD 451.8 billion in analytics-driven software in 2024, which proves the dominance of the US in supplying software worldwide.

Integration of AI and ML

AI and ML are revolutionizing the fundamental structure of the people analytics market. Through the use of intelligent algorithms in recruitment, retention, and workforce planning, organizations are shifting the HR function from a tactical to a predictive strategic business partner. For instance, predictive attrition models, which identify potential turnover risks, have become useful for timely interventions by HR departments. As reported by the U.S. Department of Labor, such AI-based models contributed to the decrease of employee turnover costs by up to 18% in 2023. At the same time, the U.S. Equal Employment Opportunity Commission (EEOC) found that the use of ML in the recruitment tools eliminated bias-related disparities in hiring by 30%.

The combination of AI and ML is inconsistent across applications and platforms, depending on the scope of the application and the extent of the platform’s development. The following table outlines the major Players in the people analytics space and their business value:

Company

AI/ML Application Area

Reported Outcome (Year)

SAP SuccessFactors

Predictive attrition modeling

Reduced voluntary turnover by 20% (2023)

Workday

Machine learning for workforce planning

Increased workforce allocation accuracy by 30% (2023)

Visier

NLP-based sentiment analysis

Decreased employee survey processing time by 40% (2024)

ADP

AI-enhanced payroll automation

Reduced payroll processing errors by 25% (2023)

Darwinbox

ML in candidate scoring

Improved hiring efficiency by 22% (2024)

UKG (Ultimate Kronos Group)

AI in shift scheduling optimization

Cut overstaffing instances by 17% (2023)

Rising 5G Adoption

The use of 5G networks is promoting real-time analytics in people analytics platforms mainly due to ultra-low latency (sub-10 ms) and high bandwidth. This infrastructure allows for the real-time collection of data from IoT devices, wearables, and edge systems, providing valuable information about the workforce’s activity, productivity, and well-being. The study conducted by the National Institute of Standards and Technology (NIST) reveals that 5G-enabled industrial wearables enhanced the real-time productivity tracking by 25% in connected industries. At the same time, the Federal Communications Commission (FCC) found that solutions for remote monitoring of the workforce increased data transfer speeds by 20%, which facilitated quick decision-making and compliance measures.

Companies that have implemented 5G-supported HR technologies are already experiencing benefits in terms of operation, safety, and decision-making time. The following table presents the recent implementations and their tangible results:

Company

5G Application in HR/People Analytics

Impact

Unilever

5G IoT for workforce logistics & shift tracking

Achieved 25% faster inventory turnover (2023)

Siemens

5G-enabled wearables for employee safety

Reported 30% reduction in workplace incidents (2024)

Verizon

5G-integrated HR analytics platform

Delivered 18% lower latency in real-time dashboard reporting

Challenges

  • Data privacy and compliance concerns: With the growing amount of employee data collected and analyzed by organizations, compliance with data protection laws is crucial. This includes GDPR, CCPA, and other regional and national laws and regulations. Non-compliance attracts hefty fines and has a negative impact on the company’s reputation among its clients and partners. Health care organizations need to develop comprehensive data governance policies and protocols that are legal and ethical. It is also important to ensure that the employees’ data is protected through strong security measures that can prevent access by unauthorized persons. Conducting frequent audits and updating privacy measures are required due to constantly emerging guidelines.
  • Integration with existing systems: The adoption of new analytics tools in the current human resource systems may cause some challenges and may require a lot of time and effort. There are cases of compatibility problems, data format incompatibility, and a need to build new integrations. In some cases, organizations may need to purchase middleware or APIs to enable effective data flow between the systems. This means that good planning and testing must be done to avert the creation of data silos and to guarantee the quality of the reports. Addressing these integration challenges is crucial to achieving the benefits that come with implementing people analytics. The integration process can be divided into several stages to minimize the risks and to control resources more efficiently.

Base Year

2024

Forecast Year

2025-2037

CAGR

12.4%

Base Year Market Size (2024)

USD 8.9 billion

Forecast Year Market Size (2037

USD 41.5 billion

Regional Scope

  • North America (U.S. and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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People Analytics Segmentation

Component (Software, Services)

The software segment in people analytics market is anticipated to generate a share of 65.9% during the forecast period. This has been attributed to the growing need for higher-level analytics tools that can deliver instantaneous information on workforce trends. In November 2024, Paychex released its Paychex Premium HR Analytics for SMBs, which provided real-time dashboards and predictive analytics to indicate the further trend towards the availability of enterprise-level analytics to small businesses. This trend points to an increasing use of advanced software in the decision-making process of the human resource department. The advancement of these tools signifies that the complexity of the forecasts and the analysis of workforce trends improves.

Deployment Mode (On-Premises, Cloud-Based)

The on-premises segment is expected to hold a market share of 57.4% by 2037. A large number of companies with high security standards for their data opt for on-premises solutions to ensure the security of their employees’ records. In April 2024, Workday extended its people analytics capabilities to include blockchain for credential verification, providing secure and immutable records on employee skills and work history, thus improving compliance with talent information. This preference underscores the significance of data governance for many organizations in the modern world. This means that even though cloud solutions have become popular, on-premises solutions are likely to remain popular because of security and compliance.

Our in-depth analysis of the global people analytics market includes the following segments:

Component
  • Software 
  • Services 

Deployment Mode
  • On-Premises  
  • Cloud-Based  

Organization Size

  • Small & Medium Enterprise
  • Large Enterprise

End user
  • Telecom and IT  
  • BFSI  
  • Healthcare  
  • Manufacturing  
  • Retail and Consumer Goods  
  • Education  
  • Travel and Hospitality

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People Analytics Industry - Regional Synopsis

North America Market Analysis

North America is expected to hold a market share of 35% during the forecast period. This dominance can be attributed to the region’s early adoption of technology and focus on evidence-based decision making. In March 2024, Qualtrics launched OrgSync, a feature that correlates team collaboration behavior with engagement and burnout potential based on data from Microsoft Teams to highlight activity bottlenecks and overload. This product enhances behavioral talent management analytics that help in preventive action by the HR department.

The U.S. dominates the North America people analytics market due to technological advancements and the consideration of employees’ welfare. In April 2024, Humanforce deployed a Shift Optimization Engine that leverages AI for analyzing labor compliance and fatigue measures, designed for frontline industries such as retail and aged care. The solution provides increased efficiency and lower rates of employee turnover, which has found demand in the U.S. people analytics market.

Canada is experiencing a gradual increase in interest in people analytics, with companies paying attention to the connection between macroeconomic indicators and internal talent management information. In September 2024, Deloitte introduced a new workforce analytics advisory in Canada as part of its Human Capital Consulting division for enterprise resilience planning in a volatile labor market. This expansion demonstrates Canada’s dedication to analytics-driven change.

Asia Pacific Market Statistics

Asia Pacific people analytics market is expected to rise at a CAGR of 13.5% between 2025-2037. The growth can be attributed to the increase in the adoption of new technology and the growing awareness of analytics in human resource management. In May 2024, Singapore’s Ministry of Manpower collaborated with Visier to apply people analytics in the national workforce plan, specifically focusing on high-skill sectors and turnover, and the potential labor shortage thereafter. This is in line with Singapore’s Smart Nation workforce plan, which shows that the region is not waiting for problems to occur before it plans on how to address them.

The people analytics market in China continues to expand, while there is an emphasis on compliance and the right use of AI. In October 2024, the Ministry of Industry and Information Technology (MIIT) in China specified that HR analytics platforms with more than 150,000 users must be AI transparent, meaning that vendors must declare data sources and algorithmic decision-making processes. This regulation seeks to reduce bias in recruitment and assessment, by global best practice.

India is anticipated to rise at a stable pace in the people analytics market due to the large population and the growing use of technology. The Indian Ministry of Electronics and IT (MeitY) launched a workforce analytics pilot in June 2023 under the Digital HR Infrastructure Scheme to select public sector units to try out predictive hiring and attrition analysis based on anonymized government data. This pilot demonstrates India’s commitment to institutionalizing AI in the HR domain.

People Analytics Market Share
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Companies Dominating the People Analytics Market

    The people analytics market is highly competitive with key players such as Workday, Inc., Visier, Inc., Qualtrics, ADP, Inc., ChartHop, Inc., Crunchr, Culture Amp Pty Ltd, Humanforce Holdings Pty Ltd, Links International, One Model Inc., Splash Business Intelligence Inc., Willis Towers Watson (WTW), Darwinbox, Ernst & Young Global Limited, and PeopleStrong. To that end, these firms are constantly developing new and improved products and services that can adequately address the needs of today’s HR professionals.

    Most organizations are outsourcing their human resource analytics to various firms to upgrade their HR systems. In January 2025, One Model entered into a strategic partnership with Corning to improve its human resources analytics, which would allow for improved access to information on the workforce, as well as the use of artificial intelligence tools. This improves the company’s capacity to integrate HR with the business strategies, which depicts the increasing use of analytical tools in the firm.

    Here are some leading companies in the people analytics market:

    Company Name

    Country of Origin

    Projected Market Share (2024)

    Workday, Inc.

    U.S.

    14.2%

    Visier, Inc.

    Canada

    11.5%

    Qualtrics

    U.S.

    10.1%

    ADP, Inc.

    U.S.

    9.4%

    ChartHop, Inc.

    U.S.

    6.8%

    Crunchr

    Netherlands

    XX%

    Culture Amp Pty Ltd

    Australia

    XX%

    Humanforce Holdings Pty Ltd

    Australia

    XX%

    Links International

    Hong Kong

    XX%

    One Model Inc.

    U.S.

    XX%

    Splash Business Intelligence Inc.

    U.S.

    XX%

    Willis Towers Watson (WTW)

    UK

    XX%

    Darwinbox

    India

    XX%

    Ernst & Young Global Limited

    UK

    XX%

    PeopleStrong

    India

    XX%

    Below are the areas covered for each company in the people analytics market:

    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis

In the News

  • In January 2025, Visier launched People Benchmarks, a comparative analytics tool using anonymized industry data. It allows companies to assess their HR metrics against peers. The tool supports strategic talent planning and market positioning. It represents the growing trend of industry-wide workforce intelligence
  • In December 2024, Google Cloud launched AI-driven Workforce Planning Blueprints for large enterprises. These templates use scenario modeling to project workforce needs under economic or tech disruption. HR teams can simulate changes to headcount or costs. The feature responds to volatility in global business environments.
  • In November 2024, Ernst & Young introduced its People Pulse AI platform for real-time workforce sentiment mapping. Designed for hybrid enterprises, it tracks mood shifts across teams. Insights are tied to turnover risk and engagement levels. This solution responds to the demand for dynamic EX monitoring.
  • In February 2024, SAP SuccessFactors introduced an integrated People Analytics dashboard focusing on DEI and retention. The system visualizes pay equity gaps and employee sentiment data in one interface. It empowers HR to act on inclusivity insights in real time. This underscores SAP’s commitment to ethical, data-informed HR practices.

Author Credits:   Abhishek Verma


  • Report ID: 7689
  • Published Date: May 20, 2025
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In 2024, the industry size of people analytics was USD 8.9 billion.

The global people analytics market size was USD 8.9 billion in 2024 and is expected to reach USD 41.5 billion by the end of 2037, expanding at a CAGR of 12.4% during the forecast period, i.e., 2025-2037. In 2025, the industry size of people analytics will be valued at USD 10.1 billion.

Key players in the market are Workday, Inc., Visier, Inc., Qualtrics, ADP, Inc., ChartHop, Inc., Crunchr, Culture Amp Pty Ltd, Humanforce Holdings Pty Ltd, Links International, One Model Inc., Splash Business Intelligence Inc., Willis Towers Watson (WTW), Darwinbox, Ernst & Young Global Limited, PeopleStrong.

The software segment is projected to lead the people analytics market during the forecast period.

North America is projected to dominate the people analytics market during the forecast period.

People Analytics Market Report Scope

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