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Advanced Analytics Market Size and Forecast, by Type (Big Data Analytics, Business Analytics, Customer Analytics, Risk Analytics, Statistical Analytics); Deployment Type (On-Premise, Cloud); Application (BFSI, IT & Telecom, Healthcare, Government & Defense, Transportation, Retail) - Growth Trends, Key Players, Regional Analysis 2026-2035

  • Report ID: 5008
  • Published Date: Sep 11, 2025
  • Report Format: PDF, PPT

Advanced Analytics Market Outlook:

Advanced Analytics Market size was over USD 108.36 billion in 2025 and is poised to exceed USD 1.05 trillion by 2035, witnessing over 25.5% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of advanced analytics is estimated at USD 133.23 billion.

Advanced Analytics Market
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The industry growth is attributed to the advent of machine learning, artificial intelligence, and other advanced analytics solutions for gaining better insights. Further, the increasing digital penetration and social media use by people is another factor estimated to contribute to the growth of the market in the forecast period. For instance, digital transformation spending in 2022 was estimated to be USD 2 Trillion and is predicted to grow throughout the forecast period.

In addition to these, factors that are believed to fuel the advanced analytics market growth include the rise in investments and collaboration between major key players. For instance, on April 2022, Wipro collaborated with DataRobot, an augmented intelligence business to boost the business with consumer insights. Moreover, it also mediates the increased adoption of AI and other advanced analytics. Additionally, the developments in the big data field are estimated to contribute to the industry growth in the forecast period. Furthermore, the use of advanced analytics solutions by end-user verticals is slated to boost market growth.

Key Advanced Analytics Market Insights Summary:

  • Regional Highlights:

    • North America advanced analytics market will dominate more than 45% share by 2035, driven by the increasing infrastructure for the implementation of advanced analytics.
    • Asia Pacific market will capture a 24% share by 2035, driven by the rising adoption of big data analytical tools and solutions in the region.

  • Segment Insights:

    • The big data analytics segment in the advanced analytics market is projected to secure a 35% share by 2035, driven by the increasing prevalence of social media and adoption of SaaS analytics.
    • The bfsi segment in the advanced analytics market is projected to hold a 29% share by 2035, driven by the adoption of advanced analytics for fraud detection and process optimization.

  • Key Growth Trends:

    • Growing Digitization and Increased Digital Data Production
    • Surge in Demand for Data Analytics Solutions and Optimization

  • Major Challenges:

    • Lack of advanced analytics knowledge among the workforce
    • Inability to quantify Return on Investments (RoI)

  • Key Players: Altair Engineering, Inc., Fair Isaac Corporation (FICO), International Business Machines Corporation, KNIME, Microsoft Corporation, Oracle Corporation, RapidMiner, Inc., SAP SE, SAS Institute Inc., Trianz.

Global Advanced Analytics Market Forecast and Regional Outlook:

  • Market Size & Growth Projections:

    • 2025 Market Size: USD 108.36 billion
    • 2026 Market Size: USD 133.23 billion
    • Projected Market Size: USD 1.05 trillion by 2035
    • Growth Forecasts: 25.5% CAGR (2026-2035)

  • Key Regional Dynamics:

    • Largest Region: North America (45% Share by 2035)
    • Fastest Growing Region: Asia Pacific
    • Dominating Countries: United States, China, Germany, Japan, United Kingdom
    • Emerging Countries: China, India, Brazil, Mexico, South Korea

    • Last updated on : 11 September, 2025

Growth Drivers

  • Growing Digitization and Increased Digital Data Production – On account of the increasing digitization and digital data production, the market is expected to expand more in the upcoming years. With increased digital penetration of consumers, high amounts of data are produced which need to be processed. Advanced analytics and data mining tools help in processing this huge amount of data and optimize the process of decision making thus helping business sectors. It is predicted that global digital spending reach USD 4 Trillion.

  • Surge in Demand for Data Analytics Solutions and Optimization – Consumer data has become harder and trickier to analyze. Many businesses employ data analytics solutions to cater to consumer data and create user profiles. These user profiles help in accessing user preferences, and information which is used to create targeted advertising and marketing efforts thereby optimizing the enterprises. Advanced analytics tools such as predicting analysis and data mining are used to gain business insights. It is predicted that the business analytics and advanced analytics market size is USD 18 Billion by 2024.

  • Advent of Machine Learning and Artificial Intelligence for Elevated Customer Experiences – Advanced analytics helps understand data better and extract crucial information that can help curate customer insights accordingly. With AI and ML advanced analytics, companies’ business goals could be readily achieved. It has also enhanced companies’ ability to gather information and their further analysis. For instance, Fukoku Mutual Life Insurance has adopted AI to calculate their payouts. This help analyzes any compliance-related changes along with monitoring data quality.
  • Proliferation of the Internet and Rising Use of Advanced Technologies – It is expected that with rising globalization and economic growth the demand for advanced analytics solutions increases. The increasing touchpoints and the need for collecting data in order to understand consumer behavior are also projected to boost market size. patients with chronic illnesses and disabilities, including spinal cord injuries, experience bowel incontinence more severely, which is anticipated to drive advanced analytics market. It is expected that by 2024, advanced analytic tools such as data mining and predictive analysis reach an estimated USD 16 Billion.

Challenges

  • Lack of advanced analytics knowledge among the workforce- The increasing concern amongst individuals and businesses associated with the use of advanced analytics and solutions is one of the major factors predicted to slow down the market growth. With the massive adoption of advanced technology, the workforce and enterprises are finding it difficult to implement and use.

  • Inability to quantify Return on Investments (RoI)

  • High procurement costs

Advanced Analytics Market Size and Forecast:

Report Attribute Details

Base Year

2025

Forecast Period

2026-2035

CAGR

25.5%

Base Year Market Size (2025)

USD 108.36 billion

Forecast Year Market Size (2035)

USD 1.05 trillion

Regional Scope

  • North America (U.S. and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, South Korea, Malaysia, Australia, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Advanced Analytics Market Segmentation:

Application Segment Analysis

The BFSI segment is estimated to hold 29% share of the global advanced analytics market by 2035. This growth is attributed to the increasing adoption of advanced analytics solutions for identifying fraudulent transactions, preventing any cyberattacks, optimizing processes, and handling all the associated risks in the sector.  For instance, financial service provider BBVA implemented a social media analytical tool that helps in gaining product and image insights. This is catered to over 47 million customers across the globe. This is expected to contribute to the growth of the segment in the forecast period. Further, novel approaches in the sector are also estimated to contribute to the growth of the segment.

Type Segment Analysis

Advanced analytics market from the big data analytics segment is expected to garner a significant share of around 35% in the year 2035. The growing popularity and prevalence of social media along with virtual offices and business is estimated to contribute to the growth of the segment in the forecast period. The emergence and adoption of SaaS big data analytics to make the automation of businesses easier is also another factor contributing to the growth of the segment in the forecast period. On the other hand, the increasing investments in cloud technologies are projected to witness a massive CAGR during the forecast period, owing to the rising importance of these online and digital platforms worldwide. This, as a result, is anticipated to create numerous opportunities for the growth of the segment in the coming years.

Our in-depth analysis of the global market includes the following segments:

     By Type
  • Big Data Analytics
  • Business Analytics
  • Customer Analytics
  • Risk Analytics
  • Statistical Analytics

     By Deployment Type
  • On-Premise
  • Cloud

     By Application
  • BFSI
  • IT & Telecom
  • Healthcare
  • Government & Defense
  • Transportation
  • Retail
Vishnu Nair
Vishnu Nair
Head - Global Business Development

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Advanced Analytics Market Regional Analysis:

North America Market Insights

North America industry is estimated to hold largest revenue share of 45% by 2035. This growth is attributed to the increasing infrastructure for the implementation of advanced analytics in the region. Further, the adoption of advanced analytics such as artificial intelligence and machine learning is estimated to contribute to the growth of the market in the forecast period. Increasing collaborations with various key players in the industry is also predicted to drive industry progression.  For instance, in December 2021, Microsoft Corporation and CVS Health collaborated in order to develop an innovative solution that could help improve the health of consumers. CVS leveraged Azure Cognitive services such as Computer Vision for automating its tasks. Further, the presence of various advanced analytics solution providers in the region such as Microsoft Corporation, Oracle, and IBM Corporation is also estimated to contribute to the growth of the market. Additionally, the presence of many businesses and new businesses coming up in the region needs advanced analytics solutions for a better understanding of the business is also estimated to boost the market growth in the region.

APAC Market Insights

The Asia Pacific advanced analytics market is estimated to be the second largest, registering a share of about 24% by the end of 2035. This growth is credited to the rising adoption of big data analytical tools and solutions in the region. Further, the increasing investments of businesses in customer analytics to improve business success and efficiency are estimated to contribute to the growth of the market in the forecast period. Moreover, the presence of many travel companies in the area is also estimated to contribute to the  advanced analytics market growth. Adopting analytics solutions for gaining insights on the itinerary of buses, trains, and flights is the reason.

Advanced Analytics Market Size
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Advanced Analytics Market Players:

    • Altair Engineering, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Fair Isaac Corporation (FICO)
    • International Business Machines Corporation
    • KNIME
    • Microsoft Corporation
    • Oracle Corporation
    • RapidMiner, Inc.
    • SAP SE
    • SAS Institute Inc.
    • Trianz

Recent Developments

  • IBM announced the launch of their newest software IBM Business Analytics Software. This software helps businesses dismantle large amounts of data and decode business insights without any possible disruptions. The software provides intelligent planning, forecasting, and reporting for improving business efficiency.
  • SAS announced a collaboration with the Monetary Authority of Singapore to implement and use the Veritas toolkit in order to integrate AI advanced solutions in the financial sectors. This helps in optimizing workflow automation and capabilities.
  • Report ID: 5008
  • Published Date: Sep 11, 2025
  • Report Format: PDF, PPT
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Frequently Asked Questions (FAQ)

In the year 2026, the industry size of advanced analytics is estimated at USD 133.23 billion.

The global advanced analytics market size was more than USD 108.36 billion in 2025 and is anticipated to witness a CAGR of more than 25.5%, crossing USD 1.05 trillion revenue by 2035.

North America advanced analytics market will dominate more than 45% share by 2035, driven by the increasing infrastructure for the implementation of advanced analytics.

Key players in the market include Altair Engineering, Inc., Fair Isaac Corporation (FICO), International Business Machines Corporation, KNIME, Microsoft Corporation, Oracle Corporation, RapidMiner, Inc., SAP SE, SAS Institute Inc., Trianz.

Advanced Analytics Market Report Scope

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