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Liquid Fabric Softeners Market Segmentation by Distribution Channel (Supermarkets, Convenience Stores, Online Stores, and Others); and by Application (Household, and Commercial) – Global Demand Analysis & Opportunity Outlook 2030

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  • August 2021- Unilever announced the launch of Comfort’s new Ultimate Care fabric conditioners that not only extend the life of clothes, but also help consumers reduce their environmental footprint.

  • August 2020- Reckitt Benckiser launched a range of high-performance laundry detergent and fabric softener with plant-based formulas exclusively on Amazon in the U.S.

Global Liquid Fabric Softeners Market Highlights 2022 – 2030

The global liquid fabric softeners market is estimated to garner a large amount of revenue and grow at a CAGR of ~4% over the forecast period, i.e., 2022 – 2030. The growth of the market can be attributed primarily to the rising disposable income of people across the globe, and their willingness to spend on premium products. According to the Organization for Economic Co-Operation and Development, Ireland witnessed the highest growth in household disposable income, accounting for a growth rate of 8.1 percent in 2020, followed by Costa Rica and Canada with 7.5 percent and 7.3 percent respectively. Along with these, increasing spending on clothing, majorly on expensive and more sensitive form of apparel is also expected to drive market growth in the forthcoming years. Furthermore, there is a surge in the launch of social media advertisements and promotions through e-commerce channels by personal care companies to attract millennial buyers for purchasing fabric conditioners. This is also evaluated to expand market in the near future. In addition, fabric conditioners have several advantages over conventional detergents such as ability to increase the life span of clothes, fast drying and retainment of original shape of clothing, which in turn is projected to offer profitable opportunities to the market.

Liquid Fabric Softeners Market

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The market is segmented by distribution channel into supermarkets, convenience stores, online stores, and others, out of which, the online stores segment is anticipated to witness notable growth in the global liquid fabric softeners market. This can be accounted to the increasing online sales of products around the world, especially in emerging economies of Asia Pacific. Additionally, on the basis of application, the household segment is assessed to grab the largest share during the forecast period, which can be credited to the high usage of liquid conditioners in households globally to improve the durability of clothes as they reduce the movement of fibers within the yarn. Apart from this, prominent detergent companies are extensively becoming involved in introducing fabric softeners suitable for washing machines, which is also predicted to drive growth of the market segment in the near future. 

Major Macro-Economic Indicators Impacting the Market Growth

Chemical Industry

The chemical industry is a major component of the economy. According to the U.S. Bureau of Economic Analysis, in 2020, for the U.S., the value added by chemical products as a percentage of GDP was around 1.9%. Additionally, according to the World Bank, Chemical industry in the U.S. accounted for 16.43% to manufacturing value-added in 2018. With the growing demand from end-users, the market for chemical products is expected to grow in future. According to UNEP (United Nations Environment Program), the sales of chemicals are projected to almost double from 2017 to 2030. In the current scenario, Asia Pacific is the largest chemical producing and consuming region. China has the world’s largest chemical industry, that accounted for annual sales of approximately more than USD 1.5 trillion, or about more than one-third of global sales, in recent years. Additionally, a vast consumer base and favorable government policies have boosted investment in China’s chemical industry. Easy availability of low-cost raw material & labor as well as government subsidies and relaxed environmental norms have served as a production base for key vendors globally. On the other hand, according to the FICCI (Federation of Indian Chambers of Commerce & Industry), the chemical industry in India was valued at 163 billion in 2019 and it contributed 3.4% to the global chemical industry. It ranks 6th in global chemical production. This statistic shows the lucrative opportunity for the investment in businesses in Asia Pacific countries in the upcoming years.

Global Liquid Fabric Softeners Market Regional Synopsis

On the basis of geographical analysis, the global liquid fabric softeners market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in the Asia Pacific is estimated to witness noteworthy growth over the forecast period on the back of the increasing consumer spending, especially in China and India, and rapidly growing urbanization in the region. As per the United Nations, in 2018, Asia was home to 54 percent of the world’s total urban population. The level of urbanization in the continent was 50 percent that year. In addition, increasing sales penetration of the product through retail and online channels are also projected to bolster growth of the market in the region. Moreover, the market in North America is assessed to acquire the largest share during the forecast period owing to the high demand for premium products, and strong presence of major market players in the region.

Liquid Fabric Softeners Market

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The global liquid fabric softeners market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global liquid fabric softeners market includes the following segments:

By Distribution Channel

  • Supermarkets
  • Convenience Stores
  • Online Stores
  • Others

By Application

  • Household
  • Commercial

Growth Drivers

  • Rising Disposable Income of People Across the Globe
  • Increasing Spending on Sensitive Forms of Clothing


  • Environmental Risks Posed by Overuse of Liquid Fabric Softeners

Top Featured Companies Dominating the Market

  • Henkel AG & Co. KGaA
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • LG Household & Health Care Ltd
  • Marico Limited
  • Melaleuca Inc
  • Pigeon Corporation
  • Reckitt Benckiser Group PLC
  • Unilever PLC


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