Lingerie Market size was over USD 85.6 Billion in 2023 and is set to cross USD 159.6 Billion by the end of 2036, witnessing more than 10.9% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of lingerie is assessed at USD 88.4 Billion.
The market growth is attributed to the growing number of working women and their increasing spending on good-quality products. According to the Periodic Labor Force Survey (PLFS) Annual Report by the Ministry of Statistics & Program Implementation, during 2022–2023, women’s participation in the labor force notably increased to 37.0%. Besides this, the changing lifestyle and clothing habits of millennials have increased the demand for good fabric lingerie.
Growth Drivers
Challenges
Base Year |
2023 |
Forecast Year |
2024-2036 |
CAGR |
10.9% |
Base Year Market Size (2023) |
USD 85.6 Billion |
Forecast Year Market Size (2036) |
USD 159.6 Billion |
Regional Scope |
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By Product Type (Briefs, Bras, Shapewear)
Briefs segment is anticipated to hold lingerie market share of more than 56% by 2036. The segment growth can be attributed to the growing demand for briefs, as they are easily available and made up of various comfortable fabrics, such as cotton. Moreover, briefs are designed in a different style to meet the needs of consumers and increase their spending on them.
Additionally, companies are manufacturing various briefs with different designs, colors, and styles to satisfy their consumers, which further boost the segment growth.
By Distribution Channel (Online, Offline)
In lingerie market, online segment is projected to dominate revenue share of over 52% by 2036. The segment growth can be attributed to the rise of online shopping and the growth of e-commerce. There are many online platforms and brands that are selling lingerie products to mass consumers across different regions. This automatically increases their sales and they reach out to customers through the online mode which stimulates the segment growth. According to market analysis, there are 2.64 billion online buyers in the world as of 2023, which make up more than 33% of the world’s total population.
Our in-depth analysis of the market includes the following segments:
Product Type |
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Distribution Channel |
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APAC Market Statistics
Asia Pacific region in lingerie market is anticipated to dominate revenue share of over 46% by 2036. The market growth in the region is also expected on account of growing disposable income due to the increasing number of working people.
In India, the presence of huge cloth manufacturing units and the easy availability of cheap labor and raw materials expand the market size of lingerie. Furthermore, the boom in the textile industry in India contributes to the market growth of lingerie. According to a survey from the Indian Brand Equity Foundation (IBEF), the textile industry employs approximately 65 million people in direct and indirect sectors. It contributes 2.3% of India's GDP, 13% of industrial output, and 12% of total exports.
In China, changing consumer preferences and increasing awareness about trendy fashion due to the huge exposure to Western culture have increased the purchase of good-quality lingerie collections. According to Research Nester’s research, lingerie fabric export shipments from China stood at 556, exported by 102 Chinese exporters to 73 buyers.
North American Market Analysis
The North American region will also encounter huge growth in the lingerie market during the forecast period and will hold the second position owing to the growing demand for luxury brands and the huge presence of online buyers.
The high demand for sustainable products in the US, due to rising environmental consciousness among people, leads to a boost in the market growth of lingerie. Researchers at Research Nester estimated that in 2022, 72% of US shoppers considered a product’s environmental impact to be a crucial purchasing factor. Furthermore, in the US, consumers highly prefer lingerie collections made up of sustainable fabrics that expand the market size of lingerie.
In Canada, the huge number of trade shows and events that showcase textile products from various regions influence consumers to spend on trendy clothing products. Due to this factor, the rising demand for high-quality lingerie fabric boosts the market growth of lingerie. According to a recent report, in 2021, sales of women’s lingerie in Canada generated USD 1.44 billion.
The lingerie market consists of several key players who are adopting various significant strategies to increase their global expansion. Some of the key market players include:
Author Credits: Parul Atri
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