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Korea Toys Market Segmentation By Product (Outdoor & Sports Toys, Preschool Toys, Building Sets, Action Figures, Dolls, Art & Crafts, Plush, Vehicles and Others); By User Age Group (Less than 3 years, 3-5 years, 5-12 years and Above 12 years) and By Distribution Channel (Online and Offline) – Industry Demand Analysis and Opportunity Assessment 2018-2027

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Extensive insights into the Growth of Korea Toys Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

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We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

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IN THE NEWS
  • February 2019: Infomark Corporation announced that one of its subsidiaries, ALT, has launched two phones, namely Nokia N8110 4G feature phone, also called as the “Banana Phone”, and another game-only mobile phone, known as the “Lazerphone 2”, which is co-produced by LAZER and ALT.

Market Overview

Rising demand for replica of cartoon characters that are being displayed in television shows, as well as for goods whose replica can be made as toys, coupled with the rising influence for toys from social media are some of the factors believed to benefit the expansion of the Korea toys market. Numerous cartoon characters are being showed in television in the recent years. The kids, who watch these shows, tend to follow the cartoon characters. As a result, there is a rising demand amongst the parents to purchase such toys for their children, which is anticipated to contribute towards the growth of the Korean toys market. Moreover, with the growing internet penetration and the rising influence of social media, kids are more or less demanding their parents for toys which they find in these social platforms. Such factors are therefore anticipated to contribute significantly towards the growth of the Korea toys market. Further, the Korea toys market is slated to grow at a highest CAGR of around 4% over the forecast period 2019-2027. Further, the Korea toys market accounted for a value of around USD 2900 million in the year 2018 and is predicted to reach a value of around USD 4300 million in the year 2027. Additionally, the market is predicted to attain an absolute $ opportunity of around USD 1400 million during the assessment period.

Market Segmentation Synopsis

By Product

The Korea toys market is segmented on the basis of product into outdoor & sports toys, preschool toys, building sets, action figures, dolls, art & crafts, plush, vehicles and others. The outdoor & sports toy segment, which held a market share of around 31% in the year 2018, is anticipated to grow with a CAGR of around 5% during the forecast period and reach a value of around USD 1300 million by the end of 2027. Additionally, the segment is anticipated to attain an incremental $ opportunity of around USD 70 million in the year 2027 as compared to the previous year. CLICK TO DOWNLOAD SAMPLE REPORT

Korea Toys Market Share

By Distribution Channel

The Korea toys market is also segmented on the basis of distribution channel into online and offline. The offline segment is further sub-divided into hypermarket, specialty stores, supermarket and others. The hypermarket segment, which held a market share of around 41% in the year 2018, is anticipated to gain a value of around USD 1100 million by the end of 2027 by growing at a CAGR of around 3% during the forecast period. Additionally, the segment is anticipated to attain an incremental $ opportunity of around USD 10 million in the year 2027 as compared to the previous year. The footfall in a hypermarket is high in comparison to other retail outlets on the back of hypermarkets being a very large establishment along with the presence of a wide array of products which are displayed to lure customers.

Korea Toys Market Share

Market Drivers and Challenges

Growth Indicators

According to the statistics by the United Nations Inter-agency Group for Child Mortality Estimation (2019), mortality rate of children in-between the age group 5-14 years decreased from 1.19 deaths per 1000 children aged 5 in the year 2010 to 0.75 deaths per 1000 children aged 5 in the year 2018.

Mortality Rate of Children Aged 5-14 Years

Additionally, according to the statistics by the World Bank, the population of Republic of Korea grew from 49.94 million in the year 2011 to 51.64 million in the year 2018.

Population Count of Republic of Korea

Korea as a nation has been facing challenges of lower birth rate, which has significantly reduced the total number of population of kids in the nation. Additionally, significant number of mortality rates observed amongst the kids aged 5-14 years over the years effected the sales of toys massively. In the recent years, with the focus of the government, there is a decrease in the mortality rate of the kids and also the total population in the nation has grown significantly. The nation has also seen a growth in the population of kids in the recent years which has raised the hope of manufacturers of toys to increase their production and meet the demand of the consumers. Such a factor is anticipated to drive the growth of the Korea toys market. Additionally, growing interest of parents to spend more on products that help their children to learn and gain knowledge, especially educational toys and others is also anticipated to drive the growth of the Korea toys market.

Barriers

The concern for high price of few toy products along with the concern for the instability in the total kids’ population in the nation are some of the factors anticipated to limit the growth of the Korea toys market.

Competitive Landscape

Some of the affluent industry leaders in the Korea toys market are Infomark Corporation, VTech Electronics North America, LLC, YOUNGTOYS, Inc., EFOLIUM Co., Ltd., Mimi World Co., Ltd., AURORAWORLD Corp., Iringo Co. Ltd., Hamleys, Mattel and Sieper GmbH.

FREQUENTLY ASKED QUESTIONS

Korea Toys Market

1 Toys Market Overview

1.1 Product Overview and Scope of Toys

1.2 Toys Market Segment by Types

1.2.1 Korea Toys Sales Present Situation and Outlook by Types (2010-2027)

1.2.2 Korea Toys Sales Market Share by Types in 2019

1.2.3 Dolls

1.2.4 Action figures and accessories

1.2.5 Art & craft toys

1.2.5.1 Major Players of Art & craft toys

1.2.6 Outdoor & sports toys

1.2.7 Preschool toys

1.2.8 Plush toys

1.2.9 Toy vehicles

1.2.10 Building sets toys

1.3 Korea Toys Market Segment by Applications/End Use Industries

1.3.1 Korea Toys Sales Present Situation and Outlook by Applications/End Industrials (2010-2027)

1.3.2 Korea Toys Sales Market Share by Applications in 2019

1.3.3 0-3 years

1.3.4 3-5 years

1.3.5 5-12 years

1.3.6 Above 12 years

1.4 Korea Toys Market Segment by Sales Channel

1.4.1 Korea Toys Sales Present Situation and Outlook by Sales Channel (2010-2027)

1.4.2 Korea Toys Sales Market Share by Sales Channels in 2019

1.5 Korea Toys Overview and Market Size (Value) (2010-2027)

1.5.1 Korea Market Toys Overview

1.5.2 Korea Toys Market Size (Value and Volume) Status and Forecast (2010-2027)

2 Korea Toys Sales, Revenue (Value) and Market Share by Players

2.1 Korea Toys Revenue and Market Share by Players (2018-2019)

2.2 Korea Toys Manufacturing Base Distribution, Sales Area, Product Types by Players

2.3 Toys Market Competitive Situation and Trends

2.3.1 Toys Market Concentration Rate

2.3.2 Mergers & Acquisitions, Expansion

3 Korea Toys Sales, Revenue (Value) by Type, Application and Sales Channel (2010-2027)

3.1 Korea Toys Sales, Revenue, Market Share and Price by Type (2010-2027)

3.1.1 Korea Toys Revenue and Market Share by Type (2010-2027)

3.2 Korea Toys Sales and Market Share by Application (2020-2027)

3.3 Korea Toys Sales and Market Share by Sales Channel (2010-2027)

4 Korea Toys Players Profiles and Sales Data

4.1 Young Toy

4.1.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors  

4.1.2 Toys Product Types, Application and Specification

4.1.3 Young Toy Toys Sales, Revenue, Price and Gross Margin (2020-2027)

4.1.4 Main Business/Business Overview

4.2 BONTOY

4.2.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 

4.2.2 Toys Product Types, Application and Specification

4.2.3 BONTOY Toys Sales Revenue (Million USD) Gross Margin (2018-2019)

4.2.4 Main Business/Business Overview

4.3 MIMI WORLD

4.3.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 

4.3.2 Toys Product Types, Application and Specification

4.3.3 MIMI WORLD Toys Sales Revenue (Million USD) Gross Margin (2018-2019)

4.3.4 Main Business/Business Overview

4.4 Aurora

4.4.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 

4.4.2 Toys Product Types, Application and Specification

4.4.3 Aurora Toys Sales Revenue (Million USD) Gross Margin (2018-2019)

4.4.4 Main Business/Business Overview

4.5 Infomark

4.5.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 

4.5.2 Toys Product Types, Application and Specification

4.5.3 Infomark Toys Sales Revenue (Million USD) Gross Margin (2018-2019)

4.5.4 Main Business/Business Overview

4.6 IRINGO

4.6.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 

4.6.2 Toys Product Types, Application and Specification

4.6.3 IRINGO Toys Sales, Revenue, Price and Gross Margin (2020-2027)

4.6.4 Main Business/Business Overview

4.7 VTech

4.7.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 

4.7.2 Toys Product Types, Application and Specification

4.7.3 VTech Toys Sales Revenue (Million USD) Gross Margin (2018-2019)

4.7.4 Main Business/Business Overview

4.8 Hamleys

4.8.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 

4.8.2 Toys Product Types, Application and Specification

4.8.3 Hamleys Toys Sales Revenue (Million USD) Gross Margin (2018-2019)

4.8.4 Main Business/Business Overview

4.9 Mattel

4.9.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 

4.9.2 Toys Product Types, Application and Specification

4.9.3 Toys Sales Revenue (Million USD) Gross Margin (2018-2019)

4.9.4 Main Business/Business Overview

4.10 Sieper

4.10.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors 

4.10.2 Toys Product Types, Application and Specification

4.10.3 Sieper Toys Sales Revenue (Million USD) Gross Margin (2018-2019)

4.10.4 Main Business/Business Overview

5 Production Cost Analysis of Toys

5.1 List of Toys Main Raw Materials

5.2 Toys Main Raw Materials Price Analysis

5.2.1 Toys Raw Materials Major Suppliers

5.3 Production Cost Structure of Toys

6 Marketing Strategy Analysis, Distributors/Traders

6.1 Sales Channel

6.1.1 Direct Sales

6.1.2 Indirect Sales

6.2 Product Market Positioning

6.3 Toys Distributors/Traders List in Korea

7 Market Influences Factors Analysis

7.1 Industrial Chain

7.1.1 Toys Overall Industrial Chain

7.2 Market Positioning

7.2.1 Pricing Strategy

7.2.2 Brand Strategy

7.2.3 Target Client

8 Research Findings and Conclusion


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