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Global Nail Care Market Analysis & Opportunity Outlook 2024

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Extensive insights into the Growth of Nail Care Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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Facts & Figures in Nail Care Market

  • In U.S., the spending on nail salon services has increased from USD 6 Billion in 2007 to USD 8.3 Billion (approximately) in 2017.
  • An average woman spends around $1,780 on nail care and haircuts in salon on an annual basis.
  • California has the highest number of employed nail techs in the United States.

Introduction to Nail Care Market

Nail care is one of the most essential part that plays an important role in fashion as well as health and for other hygiene concerns. With growing sense of self care and awareness regarding fungus infection, especially among people with diabetes, the majority of people are driven towards the maintenance of fingernails and toenails.

According to a survey in 2018, more than 100 million women used nail care products in the United States. It is believed that women aged between 15 and 29 years are the major nail polish users which is closely trailed by the women in the age group of 30-60 years. In U.S., more than USD 8.3 Billion were spent on nail care services during 2017. The majority of nail techs are employed in California and Texas. These factors are estimated to make nail care as the most appealing business among the present and forthcoming market players around the globe.

Market Size and Forecast

The market is observing a noteworthy growth on account of changing lifestyle and fashion trends across the world which is not just limited to young women population but has diversified to people in all age groups, irrespective of the gender.The global nail care market is anticipated to record a CAGR of around 5% over the forecast period i.e. 2016-2024. The market is segmented by product type into nail polish, nail polish remover, nail extensions, manicure products and pedicure products among others, out of which, the nail polish segment is anticipated to have leading market shares on account of its growing demand and availability in diversified sets of color and textures. Additionally, the growth in nail polish segment is also estimated to augment the demand for nail polish removers in the market.

North America nail care market grew by 11.8% from 2013-2014 and it is further anticipated to grow with almost same Y-O-Y groth in the upcoming years.In Asia Pacific, Japan is the major market for the nail care owing to increasing popularity of manicures in the country followed by China. In addition to that, India and China, Malaysia, Thailand are projected to be the emergent countries for the nail care market.Europe nail care market is believed to flourish from increase in total number of beauty salons and nail bars in the region over next few years. CLICK TO DOWNLOAD FREE SAMPLE REPORT

Nail care market

Growth Drivers

Rising Sense of Fashion

Increasing urbanization and affordability of consumers along with the rising disposable income of people around the globe are some of the major factors that are supporting the growth of the market. Further, the rising trend of honing self-appearance and beauty consciousness coupled with growing competition between giant market players in the nail care market to bring forth varied nail care products keeping in mind the preference  of their customers and their demand for specified goods such as non-toxic and organic products is estimated to boost the market shares in upcoming years.

Awareness Regarding Bacteria & Other Infections

With growing rate of awareness regarding bacteria and other infections concerning fingernails and toenails around the world, there is an increase in the number of people who are adopting self-care treatments and products so as to keep these problems at bay. These factors are estimated to augment the growth of the market over the forecast period.


Presence of Chemicals

There are certain side effects which are associated with the chemicals present in the nail care products that have harmful effects on the health of consumers such as irritability, nausea, headache etc. These factors are estimated to hinder the growth of the market over the forecast period.

Market Segmentation

Our in-depth analysis has segmented global nail care market into the following segments:

By Product Type

  • Nail Polish
  • Nail Polish Remover
  • Nail Extensions
  • Manicure Products
  • Pedicure Products
  • Other Products

By Price Range

  • Premium
  • Medium
  • Economy

By Distribution Channel

  • Hypermarket
  • Health & Beauty Store
  • Online Stores
  • Pharmacies
  • Other Distribution Channels

By Region

On the basis of regional analysis, the global nail care market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.

North America and Asia Pacific are anticipated to have highest market shares in the global nail care market. This can be attributed to the growing demand for nail care products on the back of changing fashion trends and increasing rate of fashion-oriented population in these regions. Further, the presence of major fashion capitals such as Paris, Milan, London, Barcelona and Berlin in Europe is estimated to boost the nail care market revenue in Europe region.

Global nail care market is further classified on the basis of region as follows:

  • North America (United States, Canada), Market size, Y-O-Y growth Market size, Y-O-Y growth & Opportunity Analysis, Future forecast & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis

Key players

  • L'Oréal S.A.
    • Company Overview
    • Key Product Offerings
    • Business Strategy
    • SWOT Analysis
    • Financials
  • Coty Inc.
  • Revlon Inc.
  • Chanel S.A.
  • The Estée Lauder Companies Inc
  • Clarins Group
  • KM Nail Manufacturer
  • Creative Nail Design Inc.
  • NSI Nails
  • MAC Cosmetics
  • Other Prominent Players

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