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Nail Care Market Analysis by Color Type (Liquid, Gel, Base & Top Coat, Others); by Treatment (Manicure and Pedicure); by Product Type (Nail Polish, Accessories, Strengtheners, Implements, and Others); and by Sales Type (Bulk and Packaged) – Global Supply & Demand Analysis & Opportunity Outlook 2022-2031

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • August 8, 2022: CNC INTERNATIONAL B.V. to provide a catalog of gel polishes that are HEMA and DiHEMA free. These HEMA-free gel polishes are safe for use by nail technicians and consumers with allergic skin recreations instance, eczema.

  • November 16, 2020: Kirker Enterprises, Inc. to elaborate on the uses and specifications of apricot nail tonic. It is an air-light spray serum that is multitasking and used for making the skin hydrated and aromatic. The main purpose of apricot nail tonic is to make the nail bed refreshed, sanitized, and hydrated.

Global Nail Care Market Size, Forecast, and Trend Highlights Over 2022 - 2031

Nail Care Market Regional Table

The global nail care market is estimated to garner a revenue of ~USD 22 Million by the end of 2031 by growing at a CAGR of ~8% over the forecast period, i.e., 2022 – 2031. Further, the market generated a revenue of ~USD 10 Million in the year 2021. The growth of the market can primarily be attributed to the rising number of people receiving manicures and pedicures. For instance, it has been observed that nearly 32% of women moisturize their feet on a daily basis spending about 50% amount of money, while the average age group of women receiving pedicures is estimated to be 46.

Nail Care Market Region

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Nail care is the procedure to care for fingernails and toenails since it is quite important for health. A scheduled nail care process can prevent painful ingrown nails, fungus infection, and diseases related to the nails. Global nail care market trends such as skyrocketing customer engagement, expanding distribution network, and increasing inclination toward the use of nail polish are projected to influence the market growth positively over the forecast period. As of 2020, approximately 100 million women were estimated to be using nail polish and other nail care products while the number is further expected to grow rapidly in the upcoming future over the forecast period.

Global Nail Care Market: Growth Drivers and Challenges

Growth Drivers

  • Higher Prevalence of Ingrown Nails - It has been noticed that nearly 18 out of 100 individuals visit doctors on account of ingrown toenails.Ingrown nails can be serious sometimes causing swelling or inflamed skin, pain, and infection. It is a condition, in which the nails grow into the soft flesh. Hence, manicure becomes essential to remove such types of nails. In this procedure, the healthcare provider lifts the nail against the skin and inserts a splint beneath it to direct the growth of the nail in the desired manner

  • Rising Cases of Parasitic Diseases - As of 2020, about 12% of the population in the United States was projected to be living with parasitic diseases.

  • Growing Net National Income Per Capita - Based on the statistics published by the World Bank, it was shown that the net national income reached USD 8,784 per capita in 2020.

  • Increasing Sales of Nail Products - As of 2019, the sales of artificial nails and other nail products were estimated to witness a sales growth of about 15%.

  • Significant Change in the Lifestyle due to COVID-19 - A significant change in lifestyle of people was noticed after the outbreak of COVID-19, for instance, about 70% (Germany), 80% (United Kingdom), and 75% (United States) of respondents admitted that they became more aware of hand care in 2020.


  • Possibility of Skin Allergies
  • High Cost Associated with the Nail Care Procedures
  • Lack of Skilled Professionals and Saloons 

The global nail care market is segmented and analyzed for demand and supply by treatment into manicure and pedicure, out of which, the manicure segment is projected to witness noteworthy growth over the forecast period. The growth of the segment can be accounted to the rising inclination toward hand care and personal grooming. For instance, in 2020, approximately 20 million Americans received manicures more than 4 times within 6 months.

Major Macro-Economic Indicators Impacting the Market Growth

Nail Care Market Regional Chart

The chemical industry is a major component of the economy. According to the U.S. Bureau of Economic Analysis, in 2020, for the U.S., the value added by chemical products as a percentage of GDP was around 1.9%. Additionally, according to the World Bank, the Chemical industry in the U.S. accounted for 16.43% of manufacturing value-added in 2018. With the growing demand from end-users, the market for chemical products is expected to grow in the future. According to UNEP (United Nations Environment Programme), the sales of chemicals are projected to almost double from 2017 to 2030. In the current scenario, Asia Pacific is the largest chemical producing and consuming region. China has the world’s largest chemical industry, which accounted for annual sales of approximately more than USD 1.5 trillion, or about more than one-third of global sales, in recent years. Additionally, a vast consumer base and favorable government policies have boosted investment in China’s chemical industry. The easy availability of low-cost raw materials & labor, as well as government subsidies and relaxed environmental norms, have served as a production base for key vendors globally. On the other hand, according to the FICCI (Federation of Indian Chambers of Commerce & Industry), the chemical industry in India was valued at 163 billion in 2019 and it contributed 3.4% to the global chemical industry. It ranks 6th in global chemical production. This statistic shows the lucrative opportunity for investment in businesses in Asia Pacific countries in the upcoming years.

Global Nail Care Market Regional Synopsis

Regionally, the global nail care market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in the Asia Pacific region is projected to hold the largest market share by the end of 2031. The growth of the market in the region can mainly be ascribed to the significant advancement in the daily lifestyle owing to the growth in disposable income. For instance, the net national disposable income of India was estimated to reach around 16 crores for the period 2018-19. Additionally, the launch of new innovative methods of nail care such as, long-lasting manicures& pedicures, glitter polishes, magnetic nail polishes, and special effects are estimated to propel the growth of the market rapidly in the region over the forecast period.

Nail Care Market Regional Synopsis

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The global nail care market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global nail care market includes the following segments:

By Color Type

  • Liquid
  • Gel
  • Base & Top Coat
  • Others

By Treatment

  • Manicure
  • Pedicure


By Product Type

  • Nail Polish
  • Accessories
  • Strengtheners
  • Implements
  • Others

By Sales Type

  • Bulk
  • Packaged

Top Featured Companies Dominating the Global Nail Care Market

  • Nail Systems International
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Haigh Industries Inc.
  • Craft Machine Inc.
  • Alessandro International GmbH
  • Hand & Nail Harmony, Inc.
  • China Glaze International, Inc.
  • L’Oréal USA, Inc.
  • Kirker Enterprises, Inc.


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