Nail Care Market Analysis by Color Type (Liquid, Gel, Base & Top Coat, and Others); by Treatment (Manicure, and Pedicure); by Product Type (Nail Polish, Accessories, Strengtheners, Implements, and Others); and by Sales Type (Bulk, and Packaged) – Global Supply & Demand Analysis & Opportunity Outlook 2023-2035

Buy Now Report ID: 76 | Published Date: Feb 14, 2023

Global Nail Care Market Size, Forecast, and Trend Highlights Over 2023 - 2035

The global nail care market is estimated to garner a revenue of ~USD 26 Million by the end of 2035 by growing at a CAGR of ~9% over the forecast period, i.e., 2023 – 2035. Further, the market generated a revenue of ~USD 11 Million in the year 2022. The growth of the market is primarily attributed to the rising number of people receiving manicures and pedicures, followed by the radically growing count of beauty salons across the globe. For instance, it has been observed that nearly 32% of women moisturize their feet on a daily basis spending about 50% amount of money, while the average age group of women receiving pedicures is estimated to be 46.

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Currently, people are more aware regarding their wellness and physical appearance. Therefore, they are more inclined to use such good nail care products which help to keep the nails beautiful and healthy. Global nail care market trends such as skyrocketing customer engagement, expanding distribution network, and increasing inclination toward the use of nail polish are projected to influence the market growth positively over the forecast period. As of 2020, approximately 100 million women were estimated to be using nail polish and other nail care products while the number is further expected to grow rapidly in the upcoming future over the forecast period.

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Global Nail Care Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 11 Million

Forecast Year Market Size (2035)

~ USD 26 Million

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of Middle East and Africa)

Global Nail Care Market: Growth Drivers and Challenges


Growth Drivers

  • Higher Prevalence of Ingrown Nails - It has been noticed that nearly 18 out of 100 individuals visit doctors on account of ingrown toenails. Ingrown nails tend to be serious sometimes causing swelling or inflamed skin, pain, and infection. It is a condition, in which the nails grow into the soft flesh. Hence, manicure becomes essential to remove such types of nails. In this procedure, the healthcare provider lifts the nail against the skin and inserts a splint beneath it to direct the growth of the nail in the desired manner.

  • Rising Cases of Parasitic Diseases – For instance, as of 2020, about 12% of the population in the United States was projected to be living with parasitic diseases.

  • Growing Net National Income Per Capita - Based on the statistics published by the World Bank, it was shown that the net national income reached USD 8,784 per capita in 2020.

  • Increasing Sales of Nail Products – For instance, as of 2019, the sales of artificial nails and other nail products were estimated to witness a sales growth of about 15%.

  • Significant Change in the Lifestyle due to COVID-19 - A significant change in lifestyle of people was noticed after the outbreak of COVID-19, for instance, about 70% (Germany), 80% (United Kingdom), and 75% (United States) of respondents admitted that they became more aware of hand care in 2020.


  • Possibility of Skin Allergies - Some chemicals used in nail care cause some side effects such as skin allergies and skin redness. Moreover, through the use of chemicals such as camphor and formaldehyde in nail polish, adhesives, removers, and nail gels, customers feel headaches, nausea, and dizziness. This is having an adverse influence on the nail care sector, and estimated to hinder the growth of the market.

  • High Cost Associated with the Nail Care Procedures

  • Lack of Skilled Professionals and Saloons

The global nail care market is segmented and analyzed for demand and supply by treatment into manicure and pedicure, out of which, the manicure segment is projected to witness noteworthy growth over the forecast period. The growth of the segment is accounted to the rising inclination toward hand care and personal grooming, followed by the increasing disposable income among the female populence. For instance, in 2020, approximately 20 million Americans received manicures more than 4 times within 6 months.

Global Nail Care Market Regional Synopsis

The Asia Pacific nail care market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2035. The growth of the market in the region is mainly ascribed to the significant advancement in the daily lifestyle owing to the growth in disposable income. For instance, the net national disposable income of India was estimated to reach around 16 crores for the period 2018-19. Additionally, the launch of new innovative methods of nail care such as, long-lasting manicures & pedicures, glitter polishes, magnetic nail polishes, and special effects are further estimated to propel the growth of the market rapidly in the region over the forecast period.

Market Segmentation


Our in-depth analysis of the global nail care market includes the following segments:

     By Color Type

  • Liquid
  • Gel
  • Base & Topcoat
  • Others

     By Treatment

  • Manicure
  • Pedicure

     By Product Type

  • Nail Polish
  • Accessories
  • Strengtheners
  • Implements
  • Others


       By Sales Type

  • Bulk
  • Packaged

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Top Featured Companies Dominating the Global Nail Care Market

    • Nail Systems International

      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Haigh Industries Inc.
    • Craft Machine Inc.
    • Alessandro International GmbH
    • Hand & Nail Harmony, Inc.
    • China Glaze International, Inc.
    • L’Oréal USA, Inc.
    • Kirker Enterprises, Inc.


In The News

  • CNC INTERNATIONAL B.V. to provide a catalog of gel polishes that are HEMA and DiHEMA free. These HEMA-free gel polishes are safe for use by nail technicians and consumers with allergic skin recreations instance, eczema.

  • Kirker Enterprises, Inc. to elaborate on the uses and specifications of apricot nail tonic. It is an air-light spray serum that is multitasking and used for making the skin hydrated and aromatic. The main purpose of apricot nail tonic is to make the nail bed refreshed, sanitized, and hydrated.


Global Economic Impact

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Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

Author Credits:  Smruti Ranjan, Rajrani Baghel

Key Questions Answered in the Report

1) What are the major factors driving the growth of the nail care market?

Ans: Higher prevalence of ingrown nails and increasing sales of nail products are estimated to majorly boost market growth.

2) What would be the CAGR of nail care market over the forecast period?

Ans: The market is anticipated to attain a CAGR of ~9% over the forecast period, i.e., 2023 – 2035.

3) What are the challenges affecting the nail care market growth?

Ans: The possibility of skin allergies and the high cost associated with nail care procedures is estimated to challenge the market growth.

4) Which region will provide more business opportunities for growth of nail care market in future?

Ans: The market in Asia Pacific is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.

5) Who are the major players dominating the nail care market?

Ans: The major players in the market are Haigh Industries Inc., Craft Machine Inc., Alessandro International GmbH, Hand & Nail Harmony, Inc., China Glaze International, Inc., L’Oréal USA, Inc., CNC INTERNATIONAL B.V., and others.

6) How are the company profiles selected?

Ans: The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue-generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the nail care market?

Ans: The market is segmented by color type, treatment, product type, sales type, by region.

8) Which segment captures the largest market size in treatment in the nail care market?

Ans: The manicure segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

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