Event Management Software Market Outlook:
Event Management Software Market size was over USD 11.52 billion in 2025 and is poised to exceed USD 36.42 billion by 2035, growing at over 12.2% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of event management software is estimated at USD 12.78 billion.
The market growth is backed by the growing adoption of virtual event platform as it helps save time and offers a better ROI to sponsors with maximum satisfaction to attendees.
The rise in the preference for hosting virtual events with the outbreak of the COVID-19 pandemic played a vital role in driving the demand for event management software. Although COVID-19 augmented the adoption of virtual events, post-pandemic as businesses embraced virtual corporate conferences, meetings, and several other events, and gradually many SMEs and large enterprises are migrating their IT infrastructure to cloud networks to enhance business continuity and improve their business operations. It was observed that most companies worldwide place 10%–20% of their marketing budget on online events. Hence, the growing demand for event management software to capture actionable business insights from such events and to enable marketers to draw benefits from real-time data with the adoption of AI technology propels market growth.
