Event Management Software Market size is estimated to surpass USD 65.57 Billion by the end of 2035, growing at a CAGR of 17.90% during the forecast period i.e., 2023-2035, In the year 2022, the industry size of event management software was USD 9.09 Billion. The market growth is backed by the growing adoption of virtual event platform as it helps save time and offers a better ROI to sponsors with maximum satisfaction to attendees.
The rise in the preference for hosting virtual events with the outbreak of the COVID-19 pandemic played a vital role in driving the demand for event management software. Although COVID-19 augmented the adoption of virtual events, post-pandemic as businesses embraced virtual corporate conferences, meetings, and several other events, and gradually many SMEs and large enterprises are migrating their IT infrastructure to cloud networks to enhance business continuity and improve their business operations. It was observed that most companies worldwide place 10%–20% of their marketing budget on online events. Hence, the growing demand for event management software to capture actionable business insights from such events and to enable marketers to draw benefits from real-time data with the adoption of AI technology propels market growth.
Growth Drivers
Challenges
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Base Year |
2022 |
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Forecast Year |
2023-2035 |
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CAGR |
~17.90% |
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Base Year Market Size (2022) |
~USD 9.09 Billion |
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Forecast Year Market Size (2035) |
~USD 65.57 Billion |
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Regional Scope |
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Deployment Model (On-premises, Cloud)
The cloud-based deployment model is predicted to hold the largest share of 70% of the total market size. The increasing participation rate in virtual events and rising launches of cloud-based software to avert the additional infrastructural costs are anticipated to propel the segment’s growth. The event management software that leverages cloud technology can access the software from any device, as long as it is connected to the Internet, making it easier to interact with employees, suppliers, and clients. A well-designed cloud-based event management software will ensure more flexibility overall versus hosting on a local server without having to invest in dedicated IT infrastructure, thereby saving on IT costs and improving the overall cost structure.
End-User (Corporate, Education, Event Organizers & Planners, Government)
The event organizers & planner segment is slated to hold a share of 40% of the overall end-user segment. The increasing culture of hiring event organizers over in-house planners is anticipated to boost segment growth. Event management software can be particularly beneficial for event planners as event management technologies help to enhance the experience of attendees. This technology allows event organizers & planners to focus on the main parts of an event, making the work of an event manager easier.
Our in-depth analysis of the global market includes the following segments:
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Component |
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Deployment Model |
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Organization Size |
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End User |
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North America Market Forecast
The event management software market in North America is poised to be the largest with a share of about 32% by the end of 2035. The expansion of the digital infrastructure in the region and the growing technological advancements in the field of event management solutions is anticipated to boost the regional market growth. Countries such as the USA, Washington DC, and others are known for hosting various public events, such as film festivals, marathons, and other events hosted by educational institutions, along with several other private events owing to which event planners are emphasizing technologies based on big data analytics, artificial intelligence to enhance the overall event experiences. As per findings, every year more than 2 million events and meetings are held in the United States alone.
APAC Market Analysis
The Asia Pacific event management software market is set to be the second largest, registering a share of about 28% by 2035. The rising government initiatives to promote digital infrastructure is leading to the rapid adoption of technologically advanced solutions by giant enterprises in countries such as China and India, which is expected to propel market growth in the region. Moreover, entry, collaborations, and continuous research & development by leaders and in the field of technology and software are further estimated to drive the regional market growth.
Author Credits: Abhishek Verma, Hetal Singh
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