Event Management Software Market Size & Share, by Component (Software, Services); Deployment Model (On-premises, Cloud); Organization (Large Enterprise, SMEs); End-user (Corporate, Education, Event Organizers & Planners, Government) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 4999
  • Published Date: May 31, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023 - 2035

Event Management Software Market size is estimated to surpass USD 65.57 Billion by the end of 2035, growing at a CAGR of 17.90% during the forecast period i.e., 2023-2035, In the year 2022, the industry size of event management software was USD 9.09 Billion. The market growth is backed by the growing adoption of virtual event platform as it helps save time and offers a better ROI to sponsors with maximum satisfaction to attendees.

The rise in the preference for hosting virtual events with the outbreak of the COVID-19 pandemic played a vital role in driving the demand for event management software. Although COVID-19 augmented the adoption of virtual events, post-pandemic as businesses embraced virtual corporate conferences, meetings, and several other events, and gradually many SMEs and large enterprises are migrating their IT infrastructure to cloud networks to enhance business continuity and improve their business operations. It was observed that most companies worldwide place 10%–20% of their marketing budget on online events. Hence, the growing demand for event management software to capture actionable business insights from such events and to enable marketers to draw benefits from real-time data with the adoption of AI technology propels market growth.


Event Management Software Market
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Event Management Software Sector: Growth Drivers and Challenges

Growth Drivers

  • Rising Popularity of Event Management Software – as per a survey, 89% of businesses using event technology stated that it saved around 200 hours per year of the organization, with over 92% of marketers believing event software makes it easier to achieve business outcomes. The software helps streamline the event planning process, improve attendee engagement, and better connect conference-goers. Hence, with the continuing development of new technology and software, it’s becoming clear that event planners will utilize the software for their events in order to stay on top of trends.
  • Increasing the Use of Gamification - to engage a larger audience and collaborations with the surge in the volume of virtual events such as corporate events, virtual job fairs, virtual trade shows, online product launches, virtual fireside chat, and more. Gamification is being used by the organizers to increase attendee engagement as it allows organizers to achieve goals while also creating a fun-filled memorable experience for all attendees. In June 2021, Canapii Limited with Amazon Web Services cloud-based technology developed its new online-focused software market and assisted companies in designing and hosting engaging virtual episodes that include live-streamed content with real-time multiple languages captioning, polling, Q&A, and other features.
  • Rising Adoption of Advanced Data Analytics Solutions – the growing utilization of predictive modeling, machine learning algorithms, deep learning, business process automation, and other statistical methods to automate event management tasks and analyze large volumes of data from a variety of data sources is predicted to drive the software demand.

Challenges

  • Gap Between Offerings and Needs – As these events are conducted virtually and all form of communication takes place through digital channels, most of the time event planners & participants face a challenge to communicate and collaborate properly. The widening of this gap is anticipated to hinder the market growth.
  • High Cost & Dearth of Skilled Professionals
  • Lack of Awareness & Required Infrastructure Among in Developing Economies

Event Management Software Market: Key Insights

Base Year

2022

Forecast Year

2023-2035

CAGR

~17.90%

Base Year Market Size (2022)

 ~USD 9.09 Billion

Forecast Year Market Size (2035)

 ~USD 65.57 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Event Management Software Segmentation

Deployment Model (On-premises, Cloud)

The cloud-based deployment model is predicted to hold the largest share of 70% of the total market size. The increasing participation rate in virtual events and rising launches of cloud-based software to avert the additional infrastructural costs are anticipated to propel the segment’s growth. The event management software that leverages cloud technology can access the software from any device, as long as it is connected to the Internet, making it easier to interact with employees, suppliers, and clients. A well-designed cloud-based event management software will ensure more flexibility overall versus hosting on a local server without having to invest in dedicated IT infrastructure, thereby saving on IT costs and improving the overall cost structure.

End-User (Corporate, Education, Event Organizers & Planners, Government)

The event organizers & planner segment is slated to hold a share of 40% of the overall end-user segment. The increasing culture of hiring event organizers over in-house planners is anticipated to boost segment growth. Event management software can be particularly beneficial for event planners as event management technologies help to enhance the experience of attendees. This technology allows event organizers & planners to focus on the main parts of an event, making the work of an event manager easier.

Our in-depth analysis of the global market includes the following segments:

  Component

  • Software
  • Services

  Deployment Model

  • On-premises
  • Cloud

  Organization Size

  •  Large Enterprise
  • Small & Medium Enterprises

   End User

  • Corporate
  • Education
  • Event Organizers & Planners
  • Government

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Event Management Software Industry - Regional Synopsis

North America Market Forecast

The event management software market in North America is poised to be the largest with a share of about 32% by the end of 2035. The expansion of the digital infrastructure in the region and the growing technological advancements in the field of event management solutions is anticipated to boost the regional market growth. Countries such as the USA, Washington DC, and others are known for hosting various public events, such as film festivals, marathons, and other events hosted by educational institutions, along with several other private events owing to which event planners are emphasizing technologies based on big data analytics, artificial intelligence to enhance the overall event experiences. As per findings, every year more than 2 million events and meetings are held in the United States alone.

APAC Market Analysis

The Asia Pacific event management software market is set to be the second largest, registering a share of about 28% by 2035. The rising government initiatives to promote digital infrastructure is leading to the rapid adoption of technologically advanced solutions by giant enterprises in countries such as China and India, which is expected to propel market growth in the region. Moreover, entry, collaborations, and continuous research & development by leaders and in the field of technology and software are further estimated to drive the regional market growth.

Research Nester
Event Management Software Market Share
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Companies Dominating the Event Management Software Landscape

top-features-companies
    • Aventri Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    •  Zoho Corporation Pvt. Ltd.
    • Cvent Holding Corp.
    • Eventbrite, Inc.
    • Active Network, LLC
    • Bizzabo
    • Certain, Inc.
    • Meeting Evolution
    • Eventmobi
    • Eventzilla Corporation
    • Hopin Ltd

In-the-news

In The News

  • Zoho Corporation Pvt. Ltd. announced that the company added business intelligence to Zoho CRM, with Zoho Analytics integration. It will bring Zoho Analytics’ proven business intelligence and advanced reporting capabilities to the company’s affordable on-demand customer relationship management software.
  • Aventri Inc. an event management software (EMS) leader launched Express Events to streamline the setup and delivery of simple, straightforward events.

 

Author Credits:  Abhishek Verma, Hetal Singh


  • Report ID: 4999
  • Published Date: May 31, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The increasing volume of event organizations with the surge in virtual events such as virtual corporate conferences, meetings, and several other events are the major factors driving the growth of the event management software market.

The market size of event management software is anticipated to attain a CAGR of 17.90% over the forecast period, i.e., 2023-2035.

The major players in the market are Aventri Inc., Zoho Corporation Pvt. Ltd., Cvent Holding Corp., Eventbrite, Inc., and Active Network, LLC.

The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by component, deployment model, organization size, end-user, and by region.

The cloud segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

The lack of infrastructure in developing countries as well as the gap between the organizer’s offerings and attendees’ needs are estimated to be the growth hindering factors for the market expansion.

The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
Event Management Software Market Report Scope
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