Global Business Analytics Vendors Market Size, Forecast and Trend Highlights Over 2025-2037
Business Analytics Vendors Market size was valued at USD 29.6 billion in 2024 and is projected to reach USD 78.2 billion by the end of 2037, rising at a CAGR of 7.8% during the forecast period, i.e., 2025–2037. In 2025, the industry size of business analytics vendors is estimated at USD 32.1 billion.
The market growth is driven by rising investments in technological advancements and a surge in demand for data-driven decision-making tools. The data published by the U.S. Census Bureau in 2023, around 3.8% of businesses are using Artificial Intelligence to produce services and goods, reflecting lucrative growth opportunities. The inclusion of business analytics tools in the supply chain operations is increasing performance and efficiency. For example, Langham Logistics adopted a BI platform and observed smarter and faster operations with efficient data analytics.
Additionally, the worldwide landscape for the trade is also impacting the business analytics vendor’s market. According to the data published by World Integrated Trade Solution in 2022, the global imports were valued at USD 3.38 trillion, and worldwide exports reached USD 2.07 trillion. These statistics illustrate the enormity of the worldwide trade and the possibilities for business analytics vendors’ tools to streamline the trade operations and supply chain management. Business analytics plays are crucial role in providing helpful solutions, helping businesses explore intricate trade atmosphere, identify opportunities, and manage risks for growth. BI vendors' market is anticipated to witness continued expansion with significant investment.
Business Analytics Vendors Sector: Growth Drivers and Challenges
Growth Drivers
- Surge in the integration of Machine Learning and AI: The inclusion of AI and ML into the business analytics platform enriches the infrastructure with predictive analytics and automates the data processing. The integration of the BA is also helping companies to make proactive and data-driven decisions. For example, the business analytics software of Microsoft Power includes AI features that help financial institutions in forecasting stock performance and modelling market behavior. Various businesses are investing in BA tools integrated with AI to foster operational efficiency and decision-making capabilities.
- High investment in increasing scalability and cloud adoption: The inclination towards BA solutions based on cloud technology renders accessibility, cost efficiency, and scalability that are helpful for small and medium-sized enterprises (SMEs). It has been projected that 65.4% of the businesses have already migrated their Business Analytics systems to the cloud environment to increase scalability and cost efficiency. Enterprises are also willing to reduce the infrastructure cost, and BA solutions are proving to be an effective tool to accomplish this goal.
Technological Disruption in the Business Analytics Vendors Market
The market is witnessing a transformative phase that is driven by disruptive technologies modifying how organizations process and interpret data. Technologies such as Natural Language Processing, Artificial Intelligence, and Embedded Analytics are some of the most impactful trends adopted by companies to enhance real-time insights and decision-making accuracy. Artificial Intelligence and Machine Learning have fastened the forecasting and data modelling, especially in manufacturing and finance. Natural Language Processing in BI tools is making them extremely user-friendly, allowing users to obtain data without the need for any technical expertise. Industries across various verticals are adopting BI to streamline their operations promptly and enhance productivity.
The table presents prominent examples, adoption statistics, and technology applications across sectors.
|
Technology Trend |
Industry |
Use/Case |
Companies |
Result |
|
Natural Learning Processing |
Retail |
58.5% of the e-commerce companies adopted NLP-based chatbots |
Walmart-NLP in BI dashboard |
Analyst query time was reduced by 35.7%, and enhanced BI adoption by 20.5% |
|
AI and ML |
Finance |
65% of financial institutions utilize Artificial Intelligence for fraud detection |
JP Morgan Chase- ML fraud models |
False positives reduced by 25.5% |
|
Data Fabric |
Telecom |
47.5% of telecoms deploy data fabric for unified access to data |
Verizon- multi-source data fabric deployment |
30.5% reduction in latency and improved customer retention analytics |
|
Embedded Analytics |
Manufacturing |
51.5% of ERP vendors included BI for client usage |
Siemens – embedded BI in MES |
Increased user engagement by 32.6%, reduced report generation time by 41% |
|
Predictive Analytics |
Healthcare |
73% surge in AI-driven BI in diagnostics |
Mayo Clinics- predictive BI in radiology |
Surge in early detection of cancer by 18.5% and reduced diagnosis time by 23% |
Sustainability-Driven Innovation in the BI Vendors Market
The global BI vendors market is making terms with the sustainability goals as part of government transformation strategies. Prominent BI vendors have incorporated sustainable practices in their core operations, such as optimizing workloads, transitioning data centers to renewable energy, and reducing carbon footprints. In fact, vendors are including sustainable practices as a competitive differentiator. Big players such as Google and Microsoft are on the quest to pursue 100% renewable energy operations and report significant reductions in emissions. Companies like IBM and Tableau are targeting waste minimization in various office operations through AI-based sustainability analytics.
The table below enumerates the prominent sustainability steps taken by BI vendors, outlining measurable achievements, targets for 2030, and business outcomes:
|
Company |
Sustainability Initiatives |
Vision and Goals (2030) |
Impact on Business |
|
|
Perform on 66.2% carbon-free energy globally and 91% CFE in data centers |
Achieve round-the-clock carbon-free energy across all the data centers and campuses |
Brand value increased by 12.5% in 2023 |
|
Microsoft |
Achieved 17.5% reduction in Scope 1 & 2 emissions, Azure data centers utilize 60.5% renewable energy |
Be 100% carbon negative by 2030 and eradicate all historical emissions by 2050. |
Enhanced cloud customer base by 19% in 2023 |
|
IBM |
Lesser emissions by 62% since 2010, 53% of electricity harnessed from renewable sources |
Net-zero emissions by 2030 without any carbon offset |
USD 1.23 billion in latest ESG contracts signed in 2023 |
|
SAP |
Lesser industrial waste by 31% with the help of circular programs |
Implementation of carbon-neutral operations by 2030. |
Won 21+ ESG-focused contracts |
Challenges
- Governance surveillance concerns: Governmental access to the data can put off companies from adopting any advanced business analytics solutions due to apprehension of data misuse. For instance, following the CLOUD Act, numerous European Union companies moved away from the BI providers based in the U.S, citing risks for surveillance.
- Infrastructure and connectivity gap: There has been inadequate penetration of the internet, which hinders the deployment of the cloud-based BI tools in various emerging markets. For example, in sub-Saharan Africa, almost 30% of businesses have access to stable broadband to install SaaS based software.
Business Analytics Vendors Market: Key Insights
| Report Attribute | Details |
|---|---|
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
7.8% |
|
Base Year Market Size (2024) |
USD 29.6 billion |
|
Forecast Year Market Size (2037) |
USD 78.1 billion |
|
Regional Scope |
|
Business Analytics Vendors Segmentation
Application (Supply Chain Analytic Applications, CRM Analytic Operations, Financial Performance and Strategy Management, Production Planning Analytic Operations)
The customer relationship management analytics is set to garner the highest share of 28.5%. The growth of the business analytics vendors market can be attributed to the surge in demand for real-time consumer behavior analysis. The surge in the utilization of customer engagement tools based on AI in various sectors such as retail, finance, and telecom services is fostering the adoption. For instance, data published by the U.S. Department of Commerce’s NTIA (National Telecommunications and Information Administration), companies that are embracing the integration of data analytics platforms witnessed a 21-25.5% increase in the retention of customers during 2020-2023. Also, the customer personalization through data-driven insights has been linked to an 11-16% boost in conversion of sales rate.
End user (BFSI, IT and Telecommunication, Retail and Consumer Goods, Manufacturing, Healthcare)
The BFSI sector in business analytics vendors market is anticipated to be the largest share-acquiring segment due to its high reliance on BI for real-time risk analytics, regulatory reporting, and fraud detection. Numerous financial institutions are investing in embedded analytics and cloud-based solutions to align with the standards such as Basel III and Dodd-Frank. According to data published by the U.S. FFIEC (Federal Financial Institutions Examination Council), over 67.5% of the financial entities are set to include predictive BI-based tools by the year 2030 to enhance operational agility. These trends are expected to continue by 2037, sustaining the lead of BFSI in the global market share.
Our in-depth analysis of the global business analytics vendors Market includes the following segments:
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Component |
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Deployment |
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Application |
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End user |
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Customize this ReportBusiness Analytics Vendors Industry - Japan Outlook
The Japan business analytics vendors market is anticipated to witness a staggering growth during the forecasted period, driven by IoT expansion, AI adoption, and initiatives from the government for digital transformation. Additionally, there has been increased adoption of AI and cloud in the country. For instance, by 2030, 71% of the enterprises in the country are projected to deploy AI-driven analytics. Also, the Ministry of Economy, Trade, and Industry's “Society 5.0’ program is fueling the analytics adoption in predictive maintenance and logistics with almost USD 12.1 billion in public-private investments by 2030.
The country is observing a supply chain transition to AI-driven models and services from hardware-centric products with a lower reliance on imports of semiconductors. Research Nester estimates that domestic manufacturing of analytics software in Japan has surged by 75.2% in 2022.
North America Market Forecast
The North America business analytics vendors market is set to register 38% of revenue share with 7% of CAGR during 2025-2037. The growth in the region is driven by huge investments in 5G infrastructure, cloud computing, and artificial intelligence. In the U.S., there is a presence of prominent market players such as IBM, Microsoft, Oracle, Salesforce, etc. These companies are global leaders in the deployment of an AI-integrated business analytics platform. The surge in need for real-time decision making and predictive analytics is set to bolster BI adoption across sectors such as retail, healthcare, and finance. Also, the growth in Canada is fostered by rising public-private collaborations. A data published by Innovation, Science and Economic Development Canada (ISED), almost USD 1.76 billion was allocated for digital technology adoption by 2024.
Asia Pacific Market
The Asia Pacific region is also set to witness staggering growth, with a 24.5% revenue share and 15% of CAGR. The growth of the business analytics vendors market is driven by the adoption of rapid digital transformation and increased government investments in ICT infrastructure. For instance, the digital economy in India contributed 11.8% to the country’s national income in 2022-23. Also, by 2030, the income is projected to reach 1/5th of the GDP, showing increased BI technology adoption. Other than this, Japan allocated USD 90 billion for conducting ICT initiatives, including BI technologies.
Companies Dominating the Business Analytics Vendors Landscape
- Microsoft
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- IBM
- Oracle
- SAP
- Amazon Web Services
- Samsung SDS
- Teradata
- TIBCO
- Infosys
- Qlik
- Fujitsu
- NEC Corporation
The competitive landscape of the business analytics vendors market is rapidly evolving as established key players, IT giants, and new entrants are investing in advanced technologies. Key players in the market are focused on developing products that cater to the stringent regulatory norms and consumer demand. These key players are adopting several strategies such as mergers and acquisitions, joint ventures, partnerships, and novel product launches to enhance their product base and strengthen their market position. Here are some key players operating in the global market:
In the News
- In October 2024, Trend Micro integrated an "AI brain" into its security suite, enabling autonomous threat detection and response. This innovation aims to reduce manual intervention in cybersecurity operations, addressing the increasing volume of threats and alert fatigue among security teams.
- In July 2023, Palo Alto Networks launched Cortex XSIAM, an AI-driven platform designed for autonomous security operations. The platform enhances cyber threat detection and reduces response times, contributing to improved security postures for organizations.
- In April 2024, Fujitsu launched a cloud-based AI analytics platform integrating predictive maintenance, ESG analytics, and supply chain optimization for enterprises. Early adopters such as Toyota Tsusho witnessed a 21% reduction in supply chain delays.
- In March 2024, Hitachi launched Lumada Manufacturing Insights, incorporating generative AI for failure prediction. The software is predicted to cut the downtime by 35.4% in industrial IoT deployment. For instance, Mitsubishi Heavy Industries reported 25.5% lower maintenance costs after the implementation.
Author Credits: Abhishek Verma
- Report ID: 2335
- Published Date: May 21, 2025
- Report Format: PDF, PPT
