Broadcasting refers to distribution of visual and audio contents to large people through electronic media and other communication tools. Electronic devices such as radio and televisions, which help in mass communication, are considered as major broadcasting devices across the globe.
The global broadcasting equipment market is anticipated to bolster at a compound annual growth rate (CAGR) of 7.3% over the forecast period i.e. 2015-2021. Geographically, the global broadcasting equipment market is segmented into North America, Latin America, Western and Eastern Europe, Asia-Pacific, Middle East and North Africa (MENA) and Rest of World.
The global broadcasting equipment market is segmented based of equipment type into servers, switchers, encoders, and cameras. In 2015, servers accounted for 26.0% of total market share; highest when compared to other solutions. Furthermore, the switchers market is expanding at a modest rate and anticipated to nurture at a CAGR of 6.2% and reach USD 2.5 Billion in 2024.
By application, the global broadcasting equipment market can be divided on the basis of applications into studio production, news production, post production, sports production and others.
The study further analysis the Y-O-Y Growth, demand & supply and forecast future opportunity in North America (United States, Canada), Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa).
Growth Drivers and challenges
Growing analog to digital alteration in broadcasting services, increasing adoption of high definition broadcasting technology and escalating demand of digital channels is believed to drive the growth of global broadcasting equipment market in future.
In addition to that increasing demand of broadcasting equipment in news, corporate, sports and other production areas coupled with formulation of favourable government regulations regarding broadcasting services is also expected to foster the growth of global broadcasting equipment market in coming few years.
However lack of standardization and inconsistency in broadcasting content distribution along with high cost of broadcasting equipment is anticipated to dampen the growth of global broadcasting equipment market over the forecast period i.e. 2015-2021.
Market Size and Forecast
With approximately 31% of the global market share in 2015, North America dominates the global broadcasting equipment market. The market in the region is propelled by high investments of government on technology up gradation for broadcasting services. Latin America accounted for 9% of the global broadcasting equipment market in 2015 and is projected to behold a robust growth in future. Western Europe broadcasting equipment market accounted for 30% of share in 2015 followed by Eastern Europe with 12% global market share. Emerging regions such as Asia-Pacific still accounts for relatively lower share in global broadcasting equipment market; India and China share of broadcasting equipment accounting to 3% each in 2015. However, the market in the region is envisioned to bolster at a rapid pace in coming 5-6 years sparked by increasing penetration of smartphones in most of Asia-Pacific countries.
Global broadcasting equipment market is very competitive and includes some of the top players such as Alcatel-Lucent SA, Brightcove Inc, ARRIS Enterprise Inc., Cisco Systems Inc., Harmonic Inc., Ericsson A.B., Microsoft Corp., etc.
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