Behavior Analytics Market Segmentation by Deployment (On-Premise, and Cloud); by Type (Solution, and Services); by End User (Retail & E-Commerce, Energy & Utilities, Financial Services & Insurance, IT & Telecom, Healthcare, and Others) – Global Demand Analysis & Opportunity Outlook 2030

Buy Now Report ID: 3195 | Published Date: Feb 09, 2023

Global Behavior Analytics Market Regional Synopsis

On the basis of geographical analysis, the behavior analytics market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in the Asia Pacific region is estimated to witness noteworthy growth over the forecast period on the back of growing use of mobile and web applications, and intensifying requirement for security solutions capable of identifying threats in the data. For instance, users in China have an average of 36 apps installed in their smartphones as of 2017. Amongst these, 20% of applications are used on a daily basis. Apart from these, growing penetration of internet is also projected to boost market growth in the region. Moreover, the market in North America is anticipated to acquire the largest market share during the forecast period, which can be credited to the increasing implementation of behavior analytics in the healthcare sector and rising number of data breaches in the region.

Global Behavior Analytics Market

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The behavior analytics market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Behavior Analytics Market
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Major Macro-Economic Indicators Impacting the Market Growth

Development Expenditure

The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Market Segmentation


Our in-depth analysis of the behavior analytics market includes the following segments:

By Deployment

  • On-Premise
  • Cloud

By Type

  • Solution
  • Services

By End User

  • Retail & E-Commerce
  • Energy & Utilities
  • Financial Services & Insurance
  • IT & Telecom
  • Healthcare
  • Others

Growth Drivers

  • Rising Adoption of Cloud-Based Technologies
  • Increasing Insider Security Threats in Companies


  • Lack of Awareness about Behavior Analytics in Several Organizations

Development Expenditure
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Top Featured Companies Dominating the Market

    • Varonis Systems, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis 
    • Niara Inc.
    • Splunk Inc.
    • Microsoft Corporation
    • Exabeam Inc.
    • Oracle Corporation
    • SAP SE
    • IBM Corporation
    • Tibco Software Inc.
    • NTT Data Corporation


In The News

  • October 14, 2020: SAP launched SAP customer data platform, a state-of-the-art CDP that enables enterprises to redefine customer experience through user and entity behavior analytics across multiple types of engagement, ranging from marketing to sales and services.


Global Economic Impact

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Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

Author Credits:  Abhishek Verma, Hetal Singh

Key Questions Answered in the Report

1) What are the major factors driving the growth of the behavior analytics market?

Ans: Rising adoption of cloud-based technologies and increasing insider security threats in companies are the major growth drivers for the market.

2) What would be the CAGR of behavior analytics market over the forecast period?

Ans: The market is anticipated to attain a CAGR of ~46% over the forecast period, i.e., 2022 – 2030.

3) What are the challenges affecting the behavior analytics market growth?

Ans: Lack of awareness about behavior analytics in several organizations is estimated to hamper the market growth.

4) Which region will provide more business opportunities for growth of behavior analytics market in future?

Ans: Asia Pacific will provide more business opportunities to the market owing to the growing use of mobile and web applications, and intensifying requirement for security solutions capable of correctly identifying threats in data.

5) Who are the major players dominating the behavior analytics market?

Ans: The major players in the market are Varonis Systems, Inc., Niara Inc., Splunk Inc., Microsoft Corporation, Exabeam Inc., and others.

6) How are the company profiles selected?

Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the behavior analytics market?

Ans: The market is segmented by deployment, type, end user, and by region.

8) Which segment captures the largest market size in the end user segment in the behavior analytics market?

Ans: The financial services & insurance segment is anticipated to hold the largest market size and is estimated to grow at a notable CAGR over the forecast period and display significant growth opportunities.

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