Animal Safety Devices Market Outlook:
Animal Safety Devices Market size is valued at USD 1.4 billion in 2025 and is projected to reach a valuation of USD 3.4 billion by the end of 2035, rising at a CAGR of 9.5% during the forecast period, i.e., 2026-2035. In 2026, the industry size of animal safety devices is evaluated to reach USD 1.5 billion.
The animal safety equipment market is experiencing breakneck growth, driven by a mix of technological advancements, rising public consciousness of animal welfare, and overall consolidation of government regulation. The industry is moving away from identification only to a more holistic, data-driven response to animal well-being. This shift is evident in the market moves of industry leaders, such as Datamars' May 2023 purchase of pet GPS tracker Kippy, an initiative aimed at adding advanced tracking and activity monitoring to its comprehensive companion animal platform and making pets safe, healthy, and connected.
Government policies that mandate identification and traceability technology are a significant force behind the market's growth. For instance, a law that has been implemented in the U.S. requires that any dog entering the country from other nations must be at least six months old and must have a microchip. The law is primarily implemented to prevent the spread of rabies. These are some of the key drivers of animal safety devices market expansion since they directly impose demand on the technology as well as the associated services. This is one instance of how government regulation has a great impact on market size and adoption of pet identification technologies.
Animal Safety Devices Market - Growth Drivers and Challenges
Growth Drivers
- Government demands for traceability of livestock: A significant growth driver for the animal safety devices market is the global implementation of mandatory electronic identification (EID) systems of livestock to enhance animal health and food safety. This creates an enormous, non-discretionary market for RFID readers and tags. For example, the USDA's Department of Agriculture published an updated rule in May 2024, effective November 5, 2024, mandating official ear tags on specified classes of cattle and bison transported interstate to be visually and electronically readable. This move towards strengthening disease traceability is a powerful stimulant for the implementation of RFID technology across the U.S. livestock industry.
- Humanization of pets and development of pet tech industry: The trend towards treating animals as one of the family is fueling growth in consumer spending on high-technology safety and well-being products. Consumers are calling for progressively sophisticated solutions, ranging from GPS collars to biometric monitoring collars, to track the health of their pet companions. According to a survey published by the National Library of Medicine (NLM), 58.4% of the pet owners believed that their pets should have access to the same treatment options as humans, while 51.5% believed that they should have access to the same diagnostic tests as humans. This highlights a growing desire among pet owners for advanced veterinary care that mirrors human healthcare standards. It suggests a potential shift in how pet ownership is perceived, moving towards a more comprehensive approach to animal well-being.
- Growing scale of identification networks: The functionality and value of animal protection devices are growing with the scale of networks behind them. The larger the number of animals tagged and registered, the more effective the entire system is, and hence, a virtuous adoption circle is created. This is starkly highlighted in a 2024 Datamars report on sustainability, stating that its PetLink database now holds over 5 million pets. The reunions of over 221,000 such pets with their masters is a significant indicator of the real-world impact of such mass identification and tracking networks.
Challenges
- Data privacy and lack of specific regulation: A key challenge facing the industry, particularly for the pet tech sector, is the lack of specific data privacy regulations controlling the collection and usage of data about animals. As smart devices gather considerable amounts of information regarding pet location, health, and behavior, they can routinely gather sensitive information about their owners. Furthermore, leading data protection regimes like the GDPR do not directly address data from which an animal can be identified and, therefore, leave a regulatory gray area and privacy risk that can diminish consumer confidence if the industry fails to address it proactively.
- Device reliability maintenance in multiple environments: The animal safety devices market constantly grapples with the task of rendering safety devices durable and reliable so that they can be utilized across diverse harsh operating environments, from the harsh conditions of a commercial farm to the whimsical behavior of an in-home pet. Devices need to be capable of withstanding physical misuse, have long battery life, and provide accurate readings each time. Achieving this requires robust design and rigorous testing to ensure consistent performance. Only then can these devices truly offer dependable protection and peace of mind.
Animal Safety Devices Market Size and Forecast:
| Report Attribute | Details |
|---|---|
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Base Year |
2025 |
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Forecast Year |
2026-2035 |
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CAGR |
9.5% |
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Base Year Market Size (2025) |
USD 1.4 billion |
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Forecast Year Market Size (2035) |
USD 3.4 billion |
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Regional Scope |
|
Animal Safety Devices Market Segmentation:
Technology Segment Analysis
The RFID segment is expected to command a robust 45% animal safety devices market share during the forecast period due to its foundation on large-scale animal traceability and identification initiatives. The segment is also fueled by the increasing adoption of innovative national traceability initiatives based exclusively on RFID technology. For example, the government of Queensland issued a statement verifying that the launch of compulsory individual electronic identification (eID) of sheep and controlled goats started from January 2025. Rollout comes under an agreement at the national level, which will have all the sheep and goats in the state with an approved RFID device before movement by 2027, demonstrating the large-scale, obligatory adoption of this basic technology.
Application Segment Analysis
The identification and tracking segment is expected to hold a 51% market share by 2035, as identification and tracking are the core functions of most animal safety devices, both for pets and livestock. The material value of identification and tracking technology in saving animal lives and preventing loss is a strong impetus towards using it. The impact of microchips on return rates is significant. For instance, as reported by the American Veterinary Medical Association (AVMA), in 2024, more than 52% of microchipped dogs that entered shelters were reunited with their families, compared to just 22% of those without a microchip. The success rate for cats is even more, with nearly two in five microchipped cats returned to their owners, as opposed to only one in 50 without a chip. This shows the significance of microchipping in the recovery of pets. This highly demonstrated effectiveness renders identification a core component of modern animal welfare and safety.
Product Type Segment Analysis
The smart collar segment is anticipated to hold a 61% animal safety devices market share by 2035, driven by a surge in consumer demand for multi-function devices with GPS tracking, activity monitoring, and health data being incorporated into an animal wearable. The rapid growth in the segment is also fueled by the strategic reorientation of leading industry players toward branding their identity in the rapidly growing pet tech segment. In March 2024, Radio Systems Corporation announced it had changed its corporate name to PetSafe Brands. The move was intended to align the company's identity more closely with its brand's portfolio of leaders in the connected pet and smart collar space, including brands such as PetSafe and Invisible Fence.
Our in-depth analysis of the animal safety devices market includes the following segments:
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Technology |
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Product Type |
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Vishnu Nair
Head - Global Business DevelopmentCustomize this report to your requirements — connect with our consultant for personalized insights and options.
Animal Safety Devices Market - Regional Analysis
North America Market Insights
North America is poised to capture around 39% market share during the forecast period, driven by solid pet consumer expenditure, an advanced agricultural sector, and innovative government regulation to continue to support animal health and food safety. The region is at the forefront of the adoption of pet tech and is rapidly embracing mandatory electronic identification systems for animals. This convergence of consumer demand and regulatory action fuels a widespread, dynamic, and very valuable animal safety devices market for a range of animal safety products.
The U.S. animal safety devices market is significantly impacted by the implementation of federal regulations harmonizing animal traceability requirements across the nation. The USDA's new Animal Disease Traceability (ADT) rule is a prime driver, and agencies at the state level are actively facilitating compliance. In its newsletter of July 2024, the California Department of Food & Agriculture (CDFA) explained the new federal rule to its stakeholders, indicating that from November 5, 2024, all official ear tags applied to cattle and bison shall be readable visually and electronically, and specifically referencing the use of approved 840 RFID tags.
Canada possesses a well-established and solid national traceability infrastructure for animals that functions under a stable and foreseeable animal safety devices market for compliant safety devices. The Canadian Food Inspection Agency (CFIA) continued to be in charge of the national Livestock Identification and Traceability program throughout 2023. This program requires reporting animal movement and government-tagged indicators (tags) for key species, including cattle, bison, sheep, and pigs, thereby providing a steady, regulation-guided demand for identification technology.
Europe Market Insights
Europe is likely to notice significant growth between 2026 and 2035, underpinned by a broad and mature regulation system for traceability and animal identification. The European Union has passed mandatory electronic identification systems for different species of livestock, creating a large, mature, and stable animal safety devices market. According to 2024 figures from Eurostat, the EU's 2023 livestock population comprised 133 million pigs and 74 million bovines, giving a numerical value to the huge addressable base available for eID and movement registration platforms across the continent.
Germany market is registering considerable growth with an efficient and computerized national traceability infrastructure for livestock. Tierhaltungskennzeichnung, or Animal Husbandry Labelling, is a German law mandating the labeling of living conditions for German livestock. It was implemented in August 2023 for pigs during their fattening period, developed by the Greens-led German Ministry of Agriculture (BMEL). Such a developed and strenuously regulated system warrants a perpetual need for compatible animal safety equipment and enables Germany to lead European traceability and animal health management.
The UK is a key animal safety devices market, particularly for pet companion animal safety devices, due to fresh government legislation. In a significant decision in the field of animal welfare, the UK government brought forward a fresh law in March 2023 that made compulsory microchipping of all pet cats in England. This legislation, which affects an estimated 9 million cats and carries a highest penalty of £500 for non-compliance, has created enormous opportunities for microchipping services and associated database registrations, underlining the profound impact of public policy on the animal safety device market.
APAC Market Insights
Asia Pacific animal safety devices market is anticipated to develop with a strong CAGR of 8% between 2026 and 2035, hence emerging as one of the most promising markets. This is fueled by increasing disposable incomes, rising pet population, and a high focus on food safety and animal health in agriculture in the Asia Pacific. As APAC countries advance their agriculture and as middle classes expand in cities, there will be increasing demand for a wide array of animal safety devices ranging from livestock ear tags to pet GPS tracking devices.
China animal safety devices market is growing, driven by government programs to improve animal health and disease control within its huge livestock industry. The Ministry of Agriculture and Rural Affairs in China periodically issues bulletins and regulations for animal disease prevention and traceability. For instance, China government swiftly responded to a July 2024 report from Romania about a Peste des Petits Ruminants (PDPR) outbreak in Tulcea province. To safeguard its animal husbandry and biosecurity, an announcement was issued based on relevant laws, preventing the disease's spread into China.
India market is poised for steady growth, driven by government plans for containing animal disease and stimulating the productivity of the livestock economy. The government's Department of Animal Husbandry and Dairying (DAHD) highlighted its National Animal Disease Control Programme (NADCP) in March 2025. The flagship programme incorporates significant elements of animal identification, vaccination, and tracing, providing a platform that necessitates the extensive application of animal safety devices, such as RFID tags, to achieve its ambitious national health and traceability objectives.
Key Animal Safety Devices Market Players:
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
The global animal safety devices market is a changing, multifaceted environment, with both large multinationals that specialize in animal health and high-tech companies, along with growing numbers of consumer-facing pet-tech start-ups. Players such as Allflex (Merck Animal Health), Datamars, and PetSafe Brands compete based on innovation, quality of their products, the ubiquity of their ecosystems, and their ability to serve the diverse needs of both companion animal owners and livestock farmers.
One significant development pointing to the competitive dynamics is the October 2024 release by Merck Animal Health (Allflex) of the broad availability of its new ALLFLEX APR Series of personal handheld RFID readers. These readers, with their toughness, enormous storage capacity, and effortless smartphone integration, are a technological leap forward. The introduction of such advanced hardware is a revealing competitive move to capture additional animal safety devices market share in the professional livestock market by providing a more powerful and user-friendly solution for handling big data.
Here are some leading companies in the global animal safety devices market:
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Company Name |
Country |
Market Share (%) |
|
Allflex USA Inc. |
USA |
12.0 |
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Avid Identification Systems Inc. |
USA |
10.5 |
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Datamars Inc. |
Switzerland |
9.0 |
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Fitbark |
USA |
7.8 |
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Animal Care Equipment & Services, LLC. |
USA |
6.5 |
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Radio Systems Corporation |
USA |
xx |
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Link AKC |
USA |
xx |
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Konnectra Inc. |
USA |
xx |
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PetPace LLC |
USA |
xx |
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Trovan Ltd. |
UK |
xx |
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Samsung Electronics |
South Korea |
xx |
|
Mango Internet of Things Technology |
China |
xx |
Below are the areas covered for each company in the animal safety devices market:
Recent Developments
- In January 2025, PetPace LLC announced its Health 2.0 Smart Collar was named the IoT Wearable Device of the Year in the 9th annual IoT Breakthrough Awards for AI-driven real-time monitoring of temperature, pulse, respiration, and HRV.
- In January 2024, Merck Animal Health (Allflex) introduced the redesigned ALLFLEX A-Tag Feedlot V2 tag and applicator to save time and reduce stress on cattle and crews at arrival processing, with a redesigned applicator that improves usability and tag retention in tough conditions.
- Report ID: 3129
- Published Date: Aug 21, 2025
- Report Format: PDF, PPT
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