Air Freshener Market size is poised to reach USD 28 Billion by the end of 2033, growing at a CAGR of 4% during the forecast period, i.e., 2023-2033. In the year 2022, the industry size of air freshener was over USD 11 Billion.The growth of the market can be attributed primarily to the rising number of hospitals worldwide, rising requirements for aromatherapy, increasing indoor air quality, and healthcare improvements. According to the American Hospital Association, there were 6093 hospitals in the United States in the year 2020. Healthcare facilities are always odorous and unpleasing which creates the need for air fresheners in the hospitals.
Moreover, the increase in luxurious lifestyles, an increase in demand for air care, concerns about indoor air quality, lifestyle changes, healthcare odor problems along with growing population are expected to drive global air freshener market growth over the forecast period. According to United Nations, the global population is expected to grow by 2 billion people in the next 30 years, from 7.7 billion now to 9.7 billion in 2050 and nearly 11 billion in 2100.
Growth Drivers
Challenges
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Base Year |
2022 |
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Forecast Year |
2023-2033 |
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CAGR |
~4% |
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Base Year Market Size (2022) |
~ USD 11 Billion |
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Forecast Year Market Size (2033) |
~ USD 28 Billion |
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Regional Scope |
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Product Type (Spray, Electric, Gel, Candle)
The global air freshener market is segmented and analyzed for demand and supply by product type into spray, electric air fresheners, gel air fresheners, candle air fresheners, and others. Among these segments, the electric air fresheners segment is anticipated to capture the largest market size in the global market owing to the rising demand for plug-in air fresheners coupled with innovative product launches by manufacturers. For instance, in February 2021, 'Glade launched a new energy-efficient plug-in, Scented Oil PLUS, designed with innovative new features that are simple to use and smart with a rest mode. Moreover, a large number of market players offer a variety of long-lasting fragrances, and increasing purchasing power coupled with a rise in the number of commercials showcasing products are anticipated to augment segment growth over the forecast period.
Our in-depth analysis of the global market includes the following segments:
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By Product Type |
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By Application |
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By Type Of Customers |
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The Asia Pacific region air freshener market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2033. The rapid expansion of the FMCG sector. For instance, the Indian FMCG market is anticipated to grow by 14% to reach USD 210 billion by the year 2025, an increase from USD 100 billion in the year 2020. Moreover, the presence of innovative air fresheners, rising disposable income, growing population in developing countries such as India and China, and rising awareness towards keeping the house environment fresh coupled with constant rising air pollution are factors expected to contribute to the regional market growth during the forecast period.
A partnership between Godrej & Boyce Manufacturing Company Limited and Pando, the world's leading supplier of supply chain solutions, has led to the digital transformation of their logistics and fulfillment operations to help contribute to their sustainability initiatives.
As a major home cleaner brand, S. C. Johnson & Son, Inc. introduced the first-ever ocean plastic bottle that is 100% recycled.
Author Credits: Anil Kumar, Ipsheeta Dash
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