Air Freshener Market Size & Share, by Product Type (Spray, Electric, Gel, Candle); Application (Residential, Corporate Offices, Cars); Type Of Customers (Individual Customers, Enterprise Customers) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2033

  • Report ID: 287
  • Published Date: Feb 13, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023-2033

Air Freshener Market size is poised to reach USD 28 Billion by the end of 2033, growing at a CAGR of 4% during the forecast period, i.e., 2023-2033. In the year 2022, the industry size of air freshener was over USD 11 Billion.The growth of the market can be attributed primarily to the rising number of hospitals worldwide, rising requirements for aromatherapy, increasing indoor air quality, and healthcare improvements. According to the American Hospital Association, there were 6093 hospitals in the United States in the year 2020. Healthcare facilities are always odorous and unpleasing which creates the need for air fresheners in the hospitals.

Moreover, the increase in luxurious lifestyles, an increase in demand for air care, concerns about indoor air quality, lifestyle changes, healthcare odor problems along with growing population are expected to drive global air freshener market growth over the forecast period. According to United Nations, the global population is expected to grow by 2 billion people in the next 30 years, from 7.7 billion now to 9.7 billion in 2050 and nearly 11 billion in 2100.

Air Freshener Market
Get more information on this report: Request Free Sample PDF

Air Freshener Sector: Growth Drivers and Challenges

Growth Drivers

  • Increasing Air Pollution Worldwide Owing to Increasing Urbanization and Industrialization – The United States Environmental Protection Agency reports that approximately 67 million tons of pollution were released into the atmosphere in 2021 in the United States.The increase in industrial areas and chemicals in the air contributes to huge levels of pollution. There is a consequent reduction in air quality and an increase in odor. The quality of the air affects the ability to breathe. An air freshener kills pollutants from the air and keeps it fresh indoors. Thus, the rising air pollution is expected to propel the demand for air fresheners over the forecast period.
  • Growing Personal Disposable Income of People in Developing and Low-Income Countries - The Bureau of Economic Analysis reports that in July 2022, personal income went up by USD 47.0 billion (0.2%), and disposable personal income grew by USD 37.6 billion (0.2%). 
  • Increasing Ownership of Pets by People Across the World - Pets in households create unpleasant odors due to poop and play outside, thereby increasing the need for air fresheners in households. In 2019, nearly 69% of U.S. households, or approximately 89 million households, owned pets, an increase from 65% in 2019. 
  • Rising Sales of Passenger Cars Worldwide with Increasing Spending Capacity - The global passenger car sales for 2021 were observed to be 55 million units, a significant increase over the 52 million units sold in 2020.
  • Surge in Exports of Room Deodorizing Materials - The International Trade Center (Trademap) reported that exports of Room deodorizing materials reached USD 3,848,407 thousand in 2021, an increase from USD 3,269,514 thousand a year earlier.


  • Limited Availability of Resources Owing to Lockdown The sudden outbreak of the pandemic created a shortage of resources and raw materials as the exports and imports of any type of good is strictly prohibited. Along with this, the international border seals, strict rules for social distancing, and complete government lockdown are some factors impacting the market growth during the forecast period.
  • Availability Of Product Substitutes
  • Higher Price Associated with Electric and Premium Air Fresheners

Air Freshener Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 11 Billion

Forecast Year Market Size (2033)

~ USD 28 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of Middle East and Africa)
Get more information on this report: Request Free Sample PDF

Air Freshener Segmentation

Product Type (Spray, Electric, Gel, Candle)

The global air freshener market is segmented and analyzed for demand and supply by product type into spray, electric air fresheners, gel air fresheners, candle air fresheners, and others. Among these segments, the electric air fresheners segment is anticipated to capture the largest market size in the global market owing to the rising demand for plug-in air fresheners coupled with innovative product launches by manufacturers. For instance, in February 2021, 'Glade launched a new energy-efficient plug-in, Scented Oil PLUS, designed with innovative new features that are simple to use and smart with a rest mode. Moreover, a large number of market players offer a variety of long-lasting fragrances, and increasing purchasing power coupled with a rise in the number of commercials showcasing products are anticipated to augment segment growth over the forecast period.

Our in-depth analysis of the global market includes the following segments:

      By Product Type

  • Spray
  • Electric Air Fresheners
  • Gel Air Fresheners
  • Candle Air Freshens
  • Others

      By Application

  • Residential
  • Corporate Offices
  • Cars
  • Others

       By Type Of Customers

  • Individual Customers
  • Enterprise Customers

Want to customize this research report as per your requirements? Our research team will cover the information you require to help you take effective business decisions.

Customize this Report

Air Freshener Industry - Regional Synopsis

The Asia Pacific region air freshener market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2033. The rapid expansion of the FMCG sector. For instance, the Indian FMCG market is anticipated to grow by 14% to reach USD 210 billion by the year 2025, an increase from USD 100 billion in the year 2020. Moreover, the presence of innovative air fresheners, rising disposable income, growing population in developing countries such as India and China, and rising awareness towards keeping the house environment fresh coupled with constant rising air pollution are factors expected to contribute to the regional market growth during the forecast period.

Get more information on this report: Request Free Sample PDF

Companies Dominating the Air Freshener Landscape

    • The Procter & Gamble Company 
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • S. C. Johnson & Son, Inc.
    • Reckitt Benckiser Group plc,
    • Godrej & Boyce Manufacturing Company Limited 
    • Henkel AG & Co. KGaA
    • Farcent Enterprise Co. Ltd
    • HandStands
    • Kobayashi Pharmaceutical Co., Ltd.
    • California Scents
    • Vitruvi


In The News

  • A partnership between Godrej & Boyce Manufacturing Company Limited and Pando, the world's leading supplier of supply chain solutions, has led to the digital transformation of their logistics and fulfillment operations to help contribute to their sustainability initiatives.

  • As a major home cleaner brand, S. C. Johnson & Son, Inc. introduced the first-ever ocean plastic bottle that is 100% recycled.

Author Credits:  Anil Kumar, Ipsheeta Dash

  • Report ID: 287
  • Published Date: Feb 13, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Rising disposable income, growth in automobile sectors, increasing air pollution along with innovative product launches by key manufacturers are the major factors driving the growth of the air freshener market.

The market is anticipated to attain a CAGR of ~4% over the forecast period, i.e., 2023-2033.

Limited sources along with presence of product substitutes are the challenges affecting the market growth.

The market in Asia Pacific is projected to hold the largest market share by the end of 2033 and provide more business opportunities in the future.

The major players in the market are The Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group plc, Godrej & Boyce Manufacturing Company Limited, Henkel AG & Co. KGaA, Farcent Enterprise Co. Ltd, HandStands, and others.

The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by product type, application, type of customers and, by region.

The electric air fresheners segment is anticipated to garner the largest market size by the end of 2033 and display significant growth opportunities.
Air Freshener Market Report Scope

FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.

 Request Free Sample Copy

Have questions before ordering this report?

Inquiry Before Buying