Air Freshener Market

Analysis by Product Type (Spray, Electric Air Fresheners, Gel Air Fresheners, Candle Air Freshens, and Others); by Application (Residential, Corporate Offices, Cars, and Others); and by Type Of Customers (Individual Customers, Enterprise Customers) – Global Supply & Demand Analysis & Opportunity Outlook 2023-2033

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Report ID: 287 | Published On: Feb 13, 2023
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Global Air Freshener Market Size, Forecast, and Trend Highlights Over 2023 - 2033

The global air freshener market is estimated to garner a revenue of USD 28 Billion by the end of 2033 by growing at a CAGR of ~4% over the forecast period, i.e., 2023 – 2033. Further, the market generated a revenue of USD 14 Billion in the year 2022. The growth of the market can be attributed primarily to the rising number of hospitals worldwide, rising requirements for aromatherapy, increasing indoor air quality, and healthcare improvements. According to the American Hospital Association, there were 6093 hospitals in the United States in the year 2020. Healthcare facilities are always odorous and unpleasing which creates the need for air fresheners in the hospitals.

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Moreover, the increase in luxurious lifestyles, an increase in demand for air care, concerns about indoor air quality, lifestyle changes, healthcare odor problems along with growing population are expected to drive global air care market growth over the forecast period. According to United Nations, the global population is expected to grow by 2 billion people in the next 30 years, from 7.7 billion now to 9.7 billion in 2050 and nearly 11 billion in 2100.

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Global Air Freshener Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 11 Billion

Forecast Year Market Size (2033)

~ USD 28 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of Middle East and Africa)

Global Air Freshener Market: Growth Drivers and Challenges

Growth Drivers

  • Increasing Air Pollution Worldwide Owing to Increasing Urbanization and Industrialization – The United States Environmental Protection Agency reports that approximately 67 million tons of pollution were released into the atmosphere in 2021 in the United States.

The increase in industrial areas and chemicals in the air contributes to huge levels of pollution. There is a consequent reduction in air quality and an increase in odor. The quality of the air affects the ability to breathe. An air freshener kills pollutants from the air and keeps it fresh indoors. Thus, the rising air pollution is expected to propel the demand for air fresheners over the forecast period.

  • Growing Personal Disposable Income of People in Developing and Low-Income Countries - The Bureau of Economic Analysis reports that in July 2022, personal income went up by USD 47.0 billion (0.2%), and disposable personal income grew by USD 37.6 billion (0.2%). 

  • Increasing Ownership of Pets by People Across the World - Pets in households create unpleasant odors due to poop and play outside, thereby increasing the need for air fresheners in households. In 2019, nearly 69% of U.S. households, or approximately 89 million households, owned pets, an increase from 65% in 2019. 

  • Rising Sales of Passenger Cars Worldwide with Increasing Spending Capacity - The global passenger car sales for 2021 were observed to be 55 million units, a significant increase over the 52 million units sold in 2020.

  • Surge in Exports of Room Deodorizing Materials - The International Trade Center (Trademap) reported that exports of Room deodorizing materials reached USD 3,848,407 thousand in 2021, an increase from USD 3,269,514 thousand a year earlier.


  • Limited Availability of Resources Owing to Lockdown

The sudden outbreak of the pandemic created a shortage of resources and raw materials as the exports and imports of any type of good is strictly prohibited. Along with this, the international border seals, strict rules for social distancing, and complete government lockdown are some factors impacting the market growth during the forecast period.

  • Availability Of Product Substitutes

  • Higher Price Associated with Electric and Premium Air Fresheners

The global air freshener market is segmented and analyzed for demand and supply by product type into spray, electric air fresheners, gel air fresheners, candle air fresheners, and others. Among these segments, the electric air fresheners segment is anticipated to capture the largest market size in the global air freshener market owing to the rising demand for plug-in air fresheners coupled with innovative product launches by manufacturers. For instance, in February 2021, 'Glade launched a new energy-efficient plug-in, Scented Oil PLUS, designed with innovative new features that are simple to use and smart with a rest mode. Moreover, a large number of market players offer a variety of long-lasting fragrances, and increasing purchasing power coupled with a rise in the number of commercials showcasing products are anticipated to augment segment growth over the forecast period.

Global Air Freshener Market Regional Synopsis

The Asia Pacific region air freshener market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2033. The rapid expansion of the FMCG sector. For instance, the Indian FMCG market is anticipated to grow by 14% to reach USD 210 billion by the year 2025, an increase from USD 100 billion in the year 2020. Moreover, the presence of innovative air fresheners, rising disposable income, growing population in developing countries such as India and China, and rising awareness towards keeping the house environment fresh coupled with constant rising air pollution are factors expected to contribute to the regional market growth during the forecast period.

Market Segmentation

Our in-depth analysis of the global air freshener market includes the following segments:

      By Product Type

  • Spray
  • Electric Air Fresheners
  • Gel Air Fresheners
  • Candle Air Freshens
  • Others

      By Application

  • Residential
  • Corporate Offices
  • Cars
  • Others

       By Type Of Customers

  • Individual Customers
  • Enterprise Customers

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Top Featured Companies Dominating the Global Air Freshener Market

    • The Procter & Gamble Company 

      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • S. C. Johnson & Son, Inc.
    • Reckitt Benckiser Group plc,
    • Godrej & Boyce Manufacturing Company Limited 
    • Henkel AG & Co. KGaA
    • Farcent Enterprise Co. Ltd
    • HandStands
    • Kobayashi Pharmaceutical Co., Ltd.
    • California Scents
    • Vitruvi


In The News

  • April 2022: IBSRELA the first and only NHE3 inhibitor for the treatment of irritable bowel syndrome with constipation (IBS-C) in adults, has been made available by the biopharmaceutical company Ardelyx. The first Ardelyx product to receive approval from the US Food and Drug Administration is IBSRELA.
  • March 2022: Indegene a provider of technology-driven healthcare solutions, & meta Me Health, a maker of Regulora and a Prescription Digital Therapeutics (PDT) business, teamed up to offer Regulora as a remedy for irritable bowel syndrome-related stomach pain (IBS).

Global Economic Impact

Request Insights
Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

Key Questions Answered in the Report

1) What are the major factors driving the growth of the air freshener market?

Ans: Rising disposable income, growth in automobile sectors, increasing air pollution along with innovative product launches by key manufacturers are the major factors driving the growth of the air freshener market.

2) What would be the CAGR of air freshener market over the forecast period?

Ans: The market is anticipated to attain a CAGR of ~4% over the forecast period, i.e., 2023 – 2033.

3) What are the challenges affecting the air freshener market growth?

Ans: Limited sources along with presence of product substitutes are the challenges affecting the market growth.

4) Which region will provide more business opportunities for growth of air freshener market in future?

Ans: The market in Asia Pacific is projected to hold the largest market share by the end of 2033 and provide more business opportunities in the future.

5) Who are the major players dominating the air freshener market?

Ans: The major players in the market are The Procter & Gamble Company, S. C. Johnson & Son, Inc., Reckitt Benckiser Group plc, Godrej & Boyce Manufacturing Company Limited, Henkel AG & Co. KGaA, Farcent Enterprise Co. Ltd, HandStands, and others.

6) How are the company profiles selected?

Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the air freshener market?

Ans: The market is segmented by product type, application, type of customers and, by region.

8) Which segment captures the largest market size in application segment in the air freshener market?

Ans: The electric air fresheners segment is anticipated to garner the largest market size by the end of 2033 and display significant growth opportunities.

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