4K TV Market Size & Share, by Screen Size (Below 52 Inches, 52 - 65 Inches, Above 65 inches); Technology {Organic Light Emitting Diode (OLED), Light Emitting Diode (LED)}; Screen Type (Flat Screen, Curved Screen); Distribution Channel (Online Store, Offline Store); Price Range (Premium, Mid, Low) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2033

  • Report ID: 420
  • Published Date: Feb 13, 2023
  • Report Format: PDF, PPT

Global 4K TV’s Market Highlights Over 2023 - 2033

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 160 Billion

Forecast Year Market Size (2033)

~ USD 600 Billion

The global 4K TV’s market is estimated to garner a revenue of ~USD 600 Billion by the end of 2033 by growing at a CAGR of ~21% over the forecast period, i.e., 2023 – 2033. Further, the market generated revenue of ~USD 160 Billion in the year 2022. The growth of the market can be attributed primarily to the rising adoption of innovative technology in business along with increasing IT spending. It was observed that the majority of organizations allocate 63% of their tech budgets to running business operations, with the remainder 37% being allocated to innovation and growth.


Get more information on this report: Request Sample PDF

4K television is an ultra-high definition (UHD) television. 4K TV’s have a resolution of 3,840 pixels* 2,160 lines (8.3 megapixels, aspect ratio 16:9). This 4K resolution is four times the resolution of full HD. 4K televisions provide a wider range of colors and pictures appears are more vibrant. Moreover, the need for affordable televisions, rising production capacities, advanced television resolutions and sizes, increasing purchasing power along with rapid urbanization are factors anticipated to drive 4K TV's market growth over the forecast period. For instance, there is an unprecedented rate of urbanization around the world. Today, over half of the world's population lives in towns and cities, and this number is expected to increase to almost 5 billion by 2030.

Global 4K TV’s Market: Growth Drivers and Challenges

Growth Drivers

  • Reducing Price of Electronic Goods Worldwide- According to estimates, the price of a Panasonic plasma TV in 2012 was approximately USD 2,600, whereas the cost of a Hisense 65H9F 4K LED TV in 2019 was approximately USD 590.

As new technologies are introduced, the price of electronic goods (TVs, computers, cameras) tends to fall sharply over time. Due to quantum improvements in technology, the cost of production of new technology falls considerably over time, as it becomes less expensive and occupies a lower percentage of disposable income. Thus the affordability of advanced TV's anticipated to propel the sales of 4K TV's over the forecast period.

  • Rise in Personal Disposable Income- According to the Bureau of Economic Analysis, the personal income of individuals was up USD 47.0 billion (0.2%) and disposable personal income (DPI) was up USD 37.6 billion (0.2%) in July 2022. 
  • Growing Demand for HD Channels- It was observed that since 2017, the number of HD channels has more than doubled in India, increasing by approximately 139% in 2019 compared to 2017.
  • Increasing Expenditure By Consumers On Electronic Devices Worldwide- It has been estimated that consumers worldwide are expected to spend approximately USD 500 billion on electronic devices by the year 2022.
  • Rise In The Number Of Manufacturers Launching Innovative Products- For instance, in June 2022 Samsung launched its Crystal 4K Neo TV which offers new-age consumers a mesmerizing display, compelling sound features, and a variety of smart functions designed to enhance their content viewing experience in 4K resolution.


  • High Cost Of Raw Materials
  • Technological Issues Over The Period Of Time
  • High Maintenance And Installation Charges

The global 4K TV’s market is segmented and analyzed for demand and supply by technology into Organic Light Emitting Diode (OLED) and Light Emitting Diode (LED). Among these segments, the Organic Light Emitting Diode (OLED) segment is anticipated to capture the largest market size in the global 4K TV’s market owing to the increasing consumption of 4K and HD content, smart TV development coupled with increasing product launches by manufacturers. For instance, LG Electronics has released a 97-inch organic light-emitting diode (OLED) TV in North America at CEDIA Expo 2022, which is the largest organic light-emitting diode TV in the world. The latest technology in display technology, OLED, has enabled the most stunning TVs in history - offering the highest level of image quality combined with the thinnest displays ever produced. Moreover, OLED will enable transparent TVs with large rollable screens in the future.

Global 4K TV’s Market Regional Synopsis

Regionally, the global 4K TV’s market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets, the market in Asia Pacific is projected to hold the largest market share by the end of 2033 owing to the development of television technology, rising demand for high-end electronic products coupled with rising per capita income. For instance, in 2021, China citizens' per capita disposable income was USD 5,200, an increase of 9% compared to 2020. Further, emerging economies such as India and China, the growing popularity of UHD set top boxes, and product innovation by manufacturers in China and South Korea are expected to fuel the regional market growth over the forecast period.


The global 4K TV’s market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global 4K TV’s market includes the following segments:

By Screen Size

  • Below 52 Inches
  • 52 - 65 Inches
  • Above 65 inches

By Technology

  • Organic Light Emitting Diode (OLED)
  • Light Emitting Diode (LED)

By Screen Type

  • Flat Screen
  • Curved Screen

By Distribution Channel

  • Online Store
  • Offline Store

By Price Range

  • Premium
  • Mid
  • Low

Top Featured Companies Dominating the Global 4K TV’s Market

  • Samsung
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • LG Electronics
  • Sony Corporation
  • Hisense
  • Sharp Corporation
  • Koninklijke Philips N.V.
  • Panasonic
  • Vizio
  • Toshiba Corporation
  • TCL



In the News

  • LG Electronics signed an agreement to develop meta-home and digital humans in real time with Unity, a leading platform for creating and managing RT3D content.
  • Samsung has announced that it has expanded its partnership with Google in order to move smart home interoperability to a whole new level.

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 420
  • Published Date: Feb 13, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Increasing purchasing power, increasing expenditure on electronic products, along with reducing price of electronic products are the major factors driving the growth of the 4K TV’s market.

The market is anticipated to attain a CAGR of ~21% over the forecast period, i.e., 2023 – 2033.

High cost of raw materials and technological issues over the period of time are the challenges affecting the market growth.

The market in Asia Pacific is projected to hold the largest market share by the end of 2033 and provide more business opportunities in the future.

The major players in the market are Samsung, LG Electronics, Sony Corporation, Hisense, Sharp Corporation, Philips, Panasonic, Vizio, Toshiba Corporation and TCL.

The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by screen size, technology, screen type, distribution channel, price range and, by region.

The organic light emitting diode (OLED)is anticipated to garner the largest market size by the end of 2033 and display significant growth opportunities.

FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.

 Request Free Sample Copy

Have questions before ordering this report?

Inquiry Before Buying