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Cloud TV Market Segmentation by Deployment (Public Cloud, and Private Cloud); by Service (SaaS, IaaS, and PaaS), By Streaming Process (Live Streaming, and Video on Demand); and by End User (IT & Telecommunication, Media & Entertainment, Consumer Television and Others) – Global Demand Analysis and Opportunity Outlook 2020-2029

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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Cloud TV Market Highlights over 2020-2029

The cloud TV market is estimated to grow with a moderate CAGR during the forecast period, i.e., 2021-2029. The growth of the market can be attributed to upsurge demand and usage of internet and high adoption rate of 5G technology. Moreover, growing demand for live video streaming and video on demand with user interactive viewing is expected to have a positive impact on the cloud TV market. Cloud TV allow users to choose the programs a user want to watch from an archive of different programs or can opt for a specific live stream. Growing adoption rate of smartphones, tablets and smart televisions are some of the key factors for the growth of the market. According to a recent data published by Global System for Mobile Communications (GSMA), currently there are 5.27 billion people that have a mobile device in the world which means that 67.08% of the world’s population has a mobile device.

Cloud TV Market

On the basis of deployment, the market is segmented into public cloud, and private cloud. The private cloud segment is expected to have the largest market share owing to secure data usage and privacy. Moreover, the public cloud is also expected to gain high CAGR owing to common sharing option available in the network. On the basis of streaming process, the market is segmented into live streaming and video on demand. The video on demand is expected to have the largest market size in terms of revenue owing to individual preference for video.

On the basis of end user, the market is further segmented into IT & telecommunication, media & entertainment, consumer television and others. The consumer television is expected to occupy the highest CAGR and market share in cloud TV market owing to large consumer base of internet users across the world. Also, the high adoption rate of 5G network is also expected to amplify the market size of consumer television. CLICK TO DOWNLOAD SAMPLE REPORT

Global Cloud TV Market Regional Synopsis

Geographically, the Cloud TV market is segmented into North America, Latin America, Europe, Asia Pacific and the Middle East & Africa region. The market in the Asia Pacific is predicted to grow at the highest CAGR over the forecast period owing to rising internet users, along with increased adoption rate of 5G technologies, which are some of the major driving factors for market growth. According to Global System for Mobile Communications (GSMA), 663 million new mobile internet users will be added in Asia Pacific by 2025 and almost a quarter of total mobile connections will be running on 5G networks by 2025. Furthermore, in 2021, the market in Asia Pacific is evaluated to occupy the largest share in terms of revenue since the market is dominated by certain players, with each having the outreach and the potential to cater to millions of users in the region. Along with this, the China is a major contributor to the public cloud, in terms of revenue. Cloud services and IaaS, in particular, are fully embraced by domestic enterprise users. Alternatively, the market in Europe is also anticipated to occupy a significant share in the cloud TV market on account of its large smartphone users and rapid development 5G technology in the region.

Cloud TV Market

The global cloud TV market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Market Segmentation

Our in-depth analysis of the global cloud TV market includes the following segments:

By Deployment

  • Public Cloud
  • Private Cloud

By Service

  • SaaS
  • IaaS
  • PaaS

By Streaming Process

  • Live Streaming
  • Video on Demand

By End User

  • IT & Telecommunication
  • Media & Entertainment
  • Consumer Television
  • Others

Growth Drivers

  • Increasing Adoption Rate of Smart Devices
  • Evolution of High Band Width for Internet Users


  • Lack of High-Speed Infrastructure and Data Privacy

Top Featured Companies Dominating the Market

  • CSG Systems International Inc
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Kaltura
  • Brightcove
  • Amino Technologies
  • Muvi
  • IntelliMedia Networks
  • Pontis Technologies
  • Mware Solutions
  • MatrixStream Technologies
  • Viaccess-Orca


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