Cloud TV Market

Segmentation by Deployment (Public Cloud, and Private Cloud); by Service (SaaS, IaaS, and PaaS), By Streaming Process (Live Streaming, and Video on Demand); and by End User (IT & Telecommunication, Media & Entertainment, Consumer Television and Others) – Global Demand Analysis and Opportunity Outlook 2020-2029

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Report ID: 2917 | Published On: Feb 13, 2023
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Market Segmentation

Our in-depth analysis of the global cloud TV market includes the following segments:

By Deployment

  • Public Cloud
  • Private Cloud

By Service

  • SaaS
  • IaaS
  • PaaS

By Streaming Process

  • Live Streaming
  • Video on Demand

By End User

  • IT & Telecommunication
  • Media & Entertainment
  • Consumer Television
  • Others

Growth Drivers

  • Increasing Adoption Rate of Smart Devices
  • Evolution of High Band Width for Internet Users


  • Lack of High-Speed Infrastructure and Data Privacy

Cloud TV Market
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Global Cloud TV Market Regional Synopsis

Geographically, the Cloud TV market is segmented into North America, Latin America, Europe, Asia Pacific and the Middle East & Africa region. The market in the Asia Pacific is predicted to grow at the highest CAGR over the forecast period owing to rising internet users, along with increased adoption rate of 5G technologies, which are some of the major driving factors for market growth. According to Global System for Mobile Communications (GSMA), 663 million new mobile internet users will be added in Asia Pacific by 2025 and almost a quarter of total mobile connections will be running on 5G networks by 2025. Furthermore, in 2021, the market in Asia Pacific is evaluated to occupy the largest share in terms of revenue since the market is dominated by certain players, with each having the outreach and the potential to cater to millions of users in the region. Along with this, the China is a major contributor to the public cloud, in terms of revenue. Cloud services and IaaS, in particular, are fully embraced by domestic enterprise users. Alternatively, the market in Europe is also anticipated to occupy a significant share in the cloud TV market on account of its large smartphone users and rapid development 5G technology in the region.

Cloud TV Market

The global cloud TV market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Cloud TV Market
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Top Featured Companies Dominating the Market

    • CSG Systems International Inc
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Kaltura
    • Brightcove
    • Amino Technologies
    • Muvi
    • IntelliMedia Networks
    • Pontis Technologies
    • Mware Solutions
    • MatrixStream Technologies
    • Viaccess-Orca

In The News

Global Economic Impact

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Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

Key Questions Answered in the Report

1) What are the major factors driving the growth of the cloud TV market?

Ans: Increasing adoption rate of smart devices and evolution of high band width for internet users.

2) What would be the CAGR of cloud TV market over the forecast period?

Ans: The market is anticipated to attain a moderate CAGR over the forecast period, i.e., 2021-2029.

3) What are the challenges affecting the cloud TV market growth?

Ans: Lack of high speed infrastructure and data privacy are some of the factors which is estimated to hamper market growth.

4) Which region will provide more business opportunities for growth of cloud TV market in future?

Ans: The market in Asia Pacific region will provide ample growth opportunities owing to rising internet users, along with increased adoption rate of 5G technologies.

5) Who are the major players dominating the cloud TV market?

Ans: The major players dominating the Cloud TV market are Kaltura, Brightcove, Amino Technologies, Muvi, IntelliMedia Networks, Pontis Technologies, Mware Solutions, MatrixStream Technologies, CSG Systems International Inc, Viaccess-Orca, and among others.

6) How are the company profiles selected?

Ans: The company profiles are selected on the basis of revenues generated from the service segment, geographical presence of the company which determine the revenue generating capacity as well as the new services being launched into the market by the company.

7) What are the segments in the Cloud TV market?

Ans: The market is segmented by deployment, service, streaming process, end user and region.

8) Which segment under the end user segment captures the largest market size in the Cloud TV market?

Ans: With respect to end user, the consumer television is expected to occupy the highest CAGR and market share in cloud TV market owing to large consumer base of internet users across the world.

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