Our in-depth analysis of the global cloud TV market includes the following segments:
By Deployment
By Service
By Streaming Process
By End User
Growth Drivers
Challenges
Geographically, the Cloud TV market is segmented into North America, Latin America, Europe, Asia Pacific and the Middle East & Africa region. The market in the Asia Pacific is predicted to grow at the highest CAGR over the forecast period owing to rising internet users, along with increased adoption rate of 5G technologies, which are some of the major driving factors for market growth. According to Global System for Mobile Communications (GSMA), 663 million new mobile internet users will be added in Asia Pacific by 2025 and almost a quarter of total mobile connections will be running on 5G networks by 2025. Furthermore, in 2021, the market in Asia Pacific is evaluated to occupy the largest share in terms of revenue since the market is dominated by certain players, with each having the outreach and the potential to cater to millions of users in the region. Along with this, the China is a major contributor to the public cloud, in terms of revenue. Cloud services and IaaS, in particular, are fully embraced by domestic enterprise users. Alternatively, the market in Europe is also anticipated to occupy a significant share in the cloud TV market on account of its large smartphone users and rapid development 5G technology in the region.
The global cloud TV market is further classified on the basis of region as follows:
In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.
Ans: Increasing adoption rate of smart devices and evolution of high band width for internet users.
Ans: The market is anticipated to attain a moderate CAGR over the forecast period, i.e., 2021-2029.
Ans: Lack of high speed infrastructure and data privacy are some of the factors which is estimated to hamper market growth.
Ans: The market in Asia Pacific region will provide ample growth opportunities owing to rising internet users, along with increased adoption rate of 5G technologies.
Ans: The major players dominating the Cloud TV market are Kaltura, Brightcove, Amino Technologies, Muvi, IntelliMedia Networks, Pontis Technologies, Mware Solutions, MatrixStream Technologies, CSG Systems International Inc, Viaccess-Orca, and among others.
Ans: The company profiles are selected on the basis of revenues generated from the service segment, geographical presence of the company which determine the revenue generating capacity as well as the new services being launched into the market by the company.
Ans: The market is segmented by deployment, service, streaming process, end user and region.
Ans: With respect to end user, the consumer television is expected to occupy the highest CAGR and market share in cloud TV market owing to large consumer base of internet users across the world.
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