Writing Instruments Market Trends

Growth Drivers

• Rising literacy rates across the globe: Governments and organizations across the globe are heavily investing in education, boosting demand for basic writing instruments and tools. Moreover, rising number of schools, colleges, and universities globally and seasonal peaks during school openings have resulted in growing demand for different types of writing instruments such as pens, pencils, and markers. Several writing instruments market players are focused on developing innovative writing products to attract more consumers. For instance, in January 2022, Moleskine teamed up with the German pen manufacturer Kaweco to develop personalized writing sets that included fountain and rollerball pens with matching leather covers in purple, red, black, and green.
• Increasing trend towards DIY and creative hobbies: The growing inclination towards creative hobbies such as calligraphy, sketching, bullet journaling among Gen Z and Millennials has encouraged key players to develop writing instruments fulfilling different creative needs. Along with this, the rising trend of DIY in schools, art classes, and workshops has resulted in increasing demand for colorful and diverse writing instruments such as gel pens, sketch pens, a and brush markers.

Challenges

• Rising digitalization will limit the writing instruments market expansion: The rising penetration of smartphones, tablets, and laptops has significantly reduced the reliance on traditional writing instruments for daily tasks. Along with this, rising adoption of digital workflows and e-learning platforms is expected to limit the demand for pens, pencils, markers, and other stationery.
• Increasing environmental concerns: Many writing instruments are made with non-biodegradable plastics which can create environmental sustainability concerns. Several governments across the globe have imposed bans on single-use plastics, posing challenges for manufacturers reliant on these materials.