Writing Instruments Market

Writing Instruments Market Segmentation by Product Type (Pen, Pencil, Coloring Instruments, and Others); by End User (Students, Institutions, Working Professionals, and Others); by Distribution Channel (Stationeries, Department Stores, Supermarkets, and Others); by Price Range (Premium, and Low Cost) – Global Demand Analysis & Opportunity Outlook 2029

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Report ID: 116 | Published On: Apr 04, 2022

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Inflation and Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022. Purchasing power in the country is expected to fell nearly by 2.5%.
On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.

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Writing Instruments Market Highlights 2020 – 2029

The writing instruments market is estimated to garner a large revenue by growing at a modest CAGR over the forecast period, i.e., 2021 – 2029. The growth of the market can be attributed to factors such as the increase in demand for luxury writing instruments, introduction of creative multi-purpose pens, and the rising trend of corporate gifting in offices. It is calculated that the market of corporate gifting amounts to more than USD 120 billion. Apart from these, growing emphasis of companies to increase the application scope of writing instruments among students is also expected to drive market growth. Additionally, the escalating usage of recycled materials during the manufacture of pens is assessed to offer ample growth opportunities to the market in the coming years.

The market is segmented by product type into pen, pencil, coloring instruments, and others, out of which, the coloring instruments segment is anticipated to hold the largest share in the writing instruments market on account of the surge in demand for highlighters and markers owing to the growing importance of these products among consumers. Furthermore, on the basis of end users, the segment for students acquired a notable market share over the forecast period owing to the growing government initiatives to encourage students about the importance of education in developing and under-developing nations. However, the segment for working professionals is projected to witness the highest growth in the future accounting to the intensifying use of markers and colored highlighters amongst professionals to make their work more systematic and presentable.

Writing Instruments Market Graph

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Global Writing Instruments Market Regional Synopsis

On the basis of geographical analysis, the writing instruments market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa. The market in Asia Pacific occupied the largest share since the last decade on the back of expanding corporate sector, increasing production power and the presence of leading writing instruments manufacturers in the region, especially in countries namely China, Japan and India. Moreover, North American market is expected to witness the highest CAGR during the forecast period, which can be credited to the continuous launching of creative writing products, rising investments by market players and the growing demand for fancy coloring pens and pencils in the region. In addition to this, the market in Europe is also evaluated to grow at a significant rate owing the high spending capacity and abundance of luxury pen companies in the region. 

Writing Instruments Market Share Image

The writing instruments market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Market Segmentation

Our in-depth analysis of the writing instruments market includes the following segments:

By Product Type

  • Pen
  • Pencil
  • Coloring Instruments
  • Others

By End User

  • Students
  • Institutions
  • Working Professionals
  • Others

By Distribution Channel

  • Stationeries
  • Department Stores
  • Supermarkets
  • Others

By Price Range

  • Premium
  • Low Cost

Writing Instruments Market Graph
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Growth Drivers

  • Introduction of Innovative Multi-Purpose Writing Instruments to Expand Market
  • Rising Demand for Luxury Writing Instruments to Drive Market Growth


  • Growing Usage of Touchscreen Devices to Restrict Market Growth

Writing Instruments Market Share Image
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Top Featured Companies Dominating the Market

    • Pilot Corporation
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis 
    • Faber-Castell Aktiengesellschaft
    • Mitsubishi Corporation
    • Linc Pen and Plastics Ltd.
    • Newell Brands, Inc.
    • Montblanc-Simplo GmbH
    • Shanghai M&G Stationery Inc.
    • Kokuyo Camlin Ltd.
    • Pentel of America, Ltd.

Key Questions Answered in the Report

1) What are the major factors driving the growth of the writing instruments market?

Ans: Introduction of multi-purpose writing instruments and rising demand for luxury pens is estimated to drive market growth.

2) What would be the CAGR of writing instruments market over the forecast period?

Ans: The market is anticipated to attain a modest CAGR over the forecast period, i.e., 2021 – 2029.

3) What are the challenges affecting the writing instruments market growth?

Ans: Rising use of touchscreen devices is estimated to hamper the market growth.

4) Which region will provide more business opportunities for growth of writing instruments market in future?

Ans: North America is projected to provide more market growth opportunities owing to the growing demand for fancy coloring instruments and increasing investments by leading market players.

5) Who are the major players dominating the writing instruments market?

Ans: The major players in the market are Pilot Corporation, Faber-Castell Aktiengesellschaft, Mitsubishi Corporation, Linc Pen and Plastics Ltd., Newell Brands, Inc., and others.

6) How are the company profiles selected?

Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the writing instruments market?

Ans: The market is segmented by product type, end user, distribution channel, price range, and by region.

8) Which segment captures the largest market size in the end user segment in the writing instruments market?

Ans: The professionals segment is anticipated to hold largest market size and is estimated grow at a notable CAGR over the forecast period and display significant growth opportunities.

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