Writing Instruments Market Size & Share, by Product Type (Pen, Pencil, Colouring Instruments); End-user (Students, Institutions, Working Professionals); Distribution Channel (Stationaries, Department Stores, Supermarkets); Price Range (Premium, Low Cost) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 116
  • Published Date: Sep 05, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023 - 2035

Writing Instruments Market size is poised to reach USD 21 Billion by the end of 2035, growing at a CAGR of 4% during the forecast period, i.e., 2023 – 2035. In the year 2022, the industry size of writing instruments was over USD 17 Billion. The growth can be attributed to the growing demand for handwritten notes. The handwritten notes are expected to grow at the rate of 20% by the end of 2035.

Furthermore, the culture surrounding penmanship and the continued appeal of handwritten communication are the main factors driving the market growth.

Writing Instruments Market
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Writing Instruments Sector: Growth Drivers and Challenges

Growth Drivers

  • Growing Trend of Premium Writing Instruments - Market expansion is fuelled by the need for high-end, branded writing instruments for various uses as companies look to make an impact and build brand loyalty. Over the projected period, writing instrument producers should benefit from the growing trend toward premium and luxury writing instruments as gifts for special occasions.  
  • Increasing Environmental Concerns - Consumers are looking for alternatives to disposable pens as they become more aware of how their decisions affect the environment. Over 10 billion plastic pens are discarded and land in landfills each year. Refillable pens, recycled-material pens, and pens with interchangeable ink cartridges have become increasingly popular as a result of this. Consumers who care about the environment are drawn to plastic waste management and sustainable solutions, which stimulates market expansion in this niche.
  • Growing Joint Ventures Among Key Players - Additionally, businesses concentrate on joint ventures and strategic acquisitions to increase their selection of pencils and pens with engraved designs of their brand emblems to build name recognition among consumers. The cult favorite notebook company Moleskine teamed up with the German pen manufacturer Kaweco in January 2022 to produce personalized writing sets that included a fountain and rollerball pens with matching leather covers in purple, red, black, and green. 


  • Increasing Adoption of Electronic Devices - The market for writing and marking instruments will expand in a moderate manner as more emerging markets adopt digital media during the projected period. The market for writing instruments will stop expanding as a result of this increase in digitalization, which is brought on by increased awareness of its advantages and simple access to information.
  • Environment Degradation
  • High Costs associated with Products

Writing Instruments Market: Key Insights

Base Year


Forecast Year



~ 4.5%

Base Year Market Size (2022)

 ~ USD 17 Billion

Forecast Year Market Size (2035)

 ~ USD 21 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Writing Instruments Segmentation

Product Type (Pen, Pencil, Colouring Instruments)

The pen segment is expected to hold the largest share of the writing instruments market during the forecast period. In 2022, the pen segment held a share of 36%. The accessibility of a diverse range of pen types, such as ballpoint pens, gel pen, and others at numerous price range, escalate the demand for pen among users. The population's changing living standards and readiness to buy branded goods to satisfy personal preferences connected to a particular brand are the main factors driving the market expansion.

End Users (Students, Institutions, Working Professionals)

The student writing instruments market held the largest share of 50% in 2022 and is anticipated to grow rapidly by the end of 2035. The development can be attributed to the widespread adoption of basic elementary education thanks to programs like the Scheme for Providing Quality Education in Madrasas (SPQEM), a government effort. The rising value of foundational education, along with recent advancements in technology and daily activities, is expected to considerably facilitate the growing demand for writing and drawing among pupils.

Our in-depth analysis of the global market includes the following segments:

          Product Type

  • Pen
  • Pencil
  • Coloring Instruments

          End User

  • Students
  • Institutions
  • Working Professionals

          Distribution Channel

  • Stationaries
  • Department Stores
  • Supermarkets

          Price Range

  • Premium
  • Low Cost

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Writing Instruments Industry - Regional Synopsis

APAC Market Forecast

The market in Asia Pacific occupied the largest share since the last decade. The market to hold a share of 31.6% by 2035. The expansion can be attributed to the region's expanding business sector, rising production capacity, and the existence of top writing instruments, particularly in China, Japan, and India. The Brookings Institution said in 2019 that there were more educational institutions than ever before between 2001 and 2019.

North American Market Statistics

The writing instruments market in North America, which was valued at USD 3 billion in 2022, is projected to grow at a CAGR of 5.2% over the forecast period. Due to an increase in technological innovation and product variety nationwide in the U.S., the market is expanding largely in the region. Emphasis on launching new features for writing products like ballpoint combo pens, highlighters, and styluses specifically for use in a variety of applications like use in professional settings or industrial usage is also bolstering the market growth.

Research Nester
Writing Instruments Market Size
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Companies Dominating the Writing Instruments Landscape

    • Franklin-Christoph
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Newell Brands
    • Staedtler Group
    • Parker
    • Flair Group


In The News

  • The well-known writing product Sharpie, a division of Newell Brands, collaborates with Alexis Ohanian and Morgan DeBaun to highlight how Sharpie S•Gel Pens assist them in leaving their mark.
  • The creation of a writing instrument line composed of stylish, solid metal was the top objective for the debut of the new triplus Fine Writing Instruments. Elegant, high-quality, and timeless appearance. In March 2021, STAEDTLER unveiled its new triplus products in four carefully chosen, contemporary hues.

Author Credits:  Anil Kumar, Ipsheeta Dash

  • Report ID: 116
  • Published Date: Sep 05, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The growing trend of premium writing instruments, increasing environmental concerns, and growing joint ventures are driving market growth.

The market size of writing instruments is anticipated to attain a CAGR of 4.5% over the forecast period, i.e., 2023 – 2035.

The major players in the market are Franklin-Christoph Faber-Castel Aktiengesellschaft, Staedtler Group, Hindustan Pencils Pvt. Ltd., Flair Group, Pilot Corporation, SAKURA COLOR PRODUCTS CORP.JAPAN., Tombow Pencil Co., Zebra Pen Corporation, Nakaya Fountain Pen Co, Ltd and others.

The Students segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
Writing Instruments Market Report Scope

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