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Writing Instruments Market Segmentation by Product Type (Pen, Pencil, Coloring Instruments, and Others); by End User (Students, Institutions, Working Professionals, and Others); by Distribution Channel (Stationeries, Department Stores, Supermarkets, and Others); by Price Range (Premium, and Low Cost) – Global Demand Analysis & Opportunity Outlook 2029

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Extensive insights into the Growth of Writing Instruments Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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Writing Instruments Market Highlights 2020 – 2029

The writing instruments market is estimated to garner a large revenue by growing at a modest CAGR over the forecast period, i.e., 2021 – 2029. The growth of the market can be attributed to factors such as the increase in demand for luxury writing instruments, introduction of creative multi-purpose pens, and the rising trend of corporate gifting in offices. It is calculated that the market of corporate gifting amounts to more than USD 120 billion. Apart from these, growing emphasis of companies to increase the application scope of writing instruments among students is also expected to drive market growth. Additionally, the escalating usage of recycled materials during the manufacture of pens is assessed to offer ample growth opportunities to the market in the coming years.

The market is segmented by product type into pen, pencil, coloring instruments, and others, out of which, the coloring instruments segment is anticipated to hold the largest share in the writing instruments market on account of the surge in demand for highlighters and markers owing to the growing importance of these products among consumers. Furthermore, on the basis of end users, the segment for students acquired a notable market share over the forecast period owing to the growing government initiatives to encourage students about the importance of education in developing and under-developing nations. However, the segment for working professionals is projected to witness the highest growth in the future accounting to the intensifying use of markers and colored highlighters amongst professionals to make their work more systematic and presentable.

Writing Instruments Market Graph

Global Writing Instruments Market Regional Synopsis

On the basis of geographical analysis, the writing instruments market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa. The market in Asia Pacific occupied the largest share since the last decade on the back of expanding corporate sector, increasing production power and the presence of leading writing instruments manufacturers in the region, especially in countries namely China, Japan and India. Moreover, North American market is expected to witness the highest CAGR during the forecast period, which can be credited to the continuous launching of creative writing products, rising investments by market players and the growing demand for fancy coloring pens and pencils in the region. In addition to this, the market in Europe is also evaluated to grow at a significant rate owing the high spending capacity and abundance of luxury pen companies in the region. CLICK TO DOWNLOAD SAMPLE REPORT

Writing Instruments Market Share Image

The writing instruments market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Market Segmentation

Our in-depth analysis of the writing instruments market includes the following segments:

By Product Type

  • Pen
  • Pencil
  • Coloring Instruments
  • Others

By End User

  • Students
  • Institutions
  • Working Professionals
  • Others

By Distribution Channel

  • Stationeries
  • Department Stores
  • Supermarkets
  • Others

By Price Range

  • Premium
  • Low Cost

Growth Drivers

  • Introduction of Innovative Multi-Purpose Writing Instruments to Expand Market
  • Rising Demand for Luxury Writing Instruments to Drive Market Growth


  • Growing Usage of Touchscreen Devices to Restrict Market Growth

Top Featured Companies Dominating the Market

  • Pilot Corporation
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis 
  • Faber-Castell Aktiengesellschaft
  • Mitsubishi Corporation
  • Linc Pen and Plastics Ltd.
  • Newell Brands, Inc.
  • Montblanc-Simplo GmbH
  • Shanghai M&G Stationery Inc.
  • Kokuyo Camlin Ltd.
  • Pentel of America, Ltd.


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