Waterborne Coating Market - Regional Analysis
Asia Pacific Market Insights
The Asia Pacific waterborne coating market is anticipated to hold the dominant position with the largest share of 42.2% in 2035, driven by the high rate of urbanization, strict environmental regulations, and the high level of production of the industries, particularly automobiles and the building sectors. Low-VOC and sustainable chemicals are being focused on through government policy requirements and purchase guidelines on key markets, further boosting the importance of water-borne resin systems. In addition, innovation of the region through clean chemistry and bio-based technology enhances development in waterborne coating market growth. The reach of the export markets is also rising, with the Asia-Pacific producers scaling up to global low-emission levels. Investments in the local capacity and facilitation of trade assist competitiveness through supply chains.
China is anticipated to dominate the waterborne coating market in the Asia Pacific, with significant growth projected by 2035, driven by rising demand in the architectural and industrial infrastructure sectors. The nation's focus on sustainable construction practices and stringent environmental regulations is further propelling the uptake of waterborne coatings, establishing it as a crucial factor in the regional market forecast. AkzoNobel China has recently enhanced its operations by introducing a 2,500‑m² water‑based texture paint production line at its facility in Songjiang, Shanghai, in 2022, as part of its extensive decorative paints.
India’s waterborne coating market is anticipated to experience consistent growth, driven by the swift development of the chemical, construction, and manufacturing sectors. The rise in environmental regulations and the increasing demand for sustainable solutions are significant factors contributing to this trend. JSW Paints is facilitating this growth with its water-borne decorative paint facility in Vijayanagar, Karnataka, which has a capacity of 200,000 KLPA and emphasizes eco-friendly product lines.
North America Market Insights
North America is accounted for a substantial revenue share of the waterborne coating market by 2035, owing to the rising demand for low-VOC coatings in the architecture, industrial, and transportation industries. Regulatory measures such as the Clean Air Act and TSCA are further accelerating the adoption. The key facilitators are the infrastructure projects in the U.S. and low-emission mandates in Canada. Additionally, EPA investments of over USD 19 million and tools developed by NIST that focus on compliance facilitate the development of eco-friendly products in the region. Moreover, federal policies and programs are also coordinated related to industrialized adaptation to environmental aims, enhancing the strength of regional markets.
The U.S. leads the North American market for waterborne coatings, propelled by strict EPA regulations and sustainability criteria established by the Clean Air Act, which restricts VOC emissions. These regulations encourage manufacturers to develop environmentally friendly coatings. For instance, PPG Industries provides low-VOC and zero-VOC waterborne coatings that adhere to these standards, thereby promoting sustainable construction and industrial uses throughout the nation.
Canada’s is expected to experience consistent growth in the waterborne coating market, driven by strict federal emissions regulations and incentives promoting sustainable construction practices. These elements are increasing the demand for environmentally friendly, low-VOC coatings in both residential and commercial sectors. In 2024, BASF's Coatings division reported global sales of around €4.3 billion, demonstrating its dedication to sustainable and high-performance coatings. These efforts highlight BASF Canada's contribution to the advancement of eco-friendly coating technologies in the area.
North America’s Trade Volume (2023)
|
Leading Exporter |
Global Share |
Leading Importer |
Global Share |
|
U.S. |
44.2% |
U.S. |
61.5% |
|
Mexico |
42.3% |
Mexico |
22.3% |
|
Canada |
13% |
Canada |
15% |
Source: OEC
Europe Market Insights
The European waterborne coating market has demonstrated significant growth in recent years, primarily driven by demand in the architectural segment, which was the leading market in 2022. The automotive OEM sector is projected to be the fastest-growing application segment during the forecast period, propelled by the rise of sustainability regulations and the adoption of eco-friendly coating technologies across various industries.
Germany’s waterborne coating market is experiencing consistent growth, fueled by robust demand in the architectural segment, which continues to be the largest revenue contributor. Furthermore, coil coatings are anticipated to be the fastest-growing application, bolstered by industrial advancements and stricter environmental regulations that encourage sustainable coating solutions. Hesse GmbH, a German company that specializes in high-quality waterborne coatings, is dedicated to developing innovative, eco-friendly products for a range of industrial applications.
The UK waterborne coating market is observing steady growth, with the architectural segment at the forefront of revenue generation. The automotive OEM sector is expected to be the fastest-growing application, driven by the increasing demand for sustainable and low-VOC coatings in vehicle manufacturing and maintenance. PPG Industries UK is a leader in waterborne coatings, providing sustainable products such as AQUAPON® WB Epoxy and Envirobase® High Performance. Operating on a global scale, PPG was recognized as the top paint manufacturer in the 2024 Corporate Knights Clean200 list due to its commitment to innovation and environmental sustainability.
