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Water Purifier Market Segmentation By Technology (Chemical Based, UV Purifier and Membrane Based); By Mode of Operation (Under-Sink Filter, Faucet Mount, Replacement Filter, Shower Filter, Pitcher Filter, Whole House, Water Dispenser and Others); By Capacity (Residential and Commercial) and By End User (Household, Commercial and Industrial) – Global Industry Demand Analysis and Opportunity Assessment 2018-2027

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Extensive insights into the Growth of Water Purifier Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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  • October 2017: SUEZ worldwide announced that it has completed the acquisition of GE Water & Process Technologies with a deal value worth USD 3.96 billion.

  • May 2019: Evoqua Water Technologies LLC announced that it has acquired ATG UV Technology Limited, a deal which will help Evoqua to add to its UV offering segment and expand its services in the global water treatment market.

Market Overview

The growth of the global water purifier market is thriving on the back of growing concern amongst people about the health issues related to the consumption of contaminated water, along with the increasing water pollution observed around the world. Moreover, numerous opportunities derived from rising promotional activities for water purifiers in the developing countries around the world along with rising demand from end-user industries for industrial water purifiers are some of the factors anticipated to promote towards the growth of the global water purifier market.

The global water purifier market reached USD 31459.8 million in the year 2018 and is expected to garner USD 60591.5 million by the end of 2027 by registering a CAGR of 7.6% across the globe over the forecast period 2019-2027. Further, the worldwide market of water purifiers is anticipated to achieve a Y-o-Y growth rate of 8% in 2027 as compared to the previous year.

Growth Highlights based on Region during 2018-2027

The global water purifier market is segmented by regions into North America, Latin America, Europe, Asia-Pacific and Middle East and Africa. Among these regions, the market of Asia Pacific water purifiers is driven primarily by China and Japan, where China held the dominant market share of around 24.7% during 2018. The market in China is further anticipated to grow by a CAGR of 8.7% during the forecast period and attain an absolute $ opportunity of USD 3074.8 million throughout the assessment period. Additionally, the market in Asia Pacific is expected to expand by observing a growth rate of 1.99x over the forecast period, which in turn is estimated to have a positive effect on the demand for water purifier products in the long run.

Further, U.S. and Canada are the prominent countries that are driving the growth of the North America water purifiers market, where U.S. accounted for the largest market share of around 79% in 2018.

Asia Pacific Water Purifier Market Graph

The study further incorporates Y-O-Y Growth, demand & supply and forecast future opportunity in North America (United States, Canada), Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX [Belgium, Netherlands, Luxembourg], NORDIC [Norway, Denmark, Sweden, Finland], Poland, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). CLICK TO DOWNLOAD FREE SAMPLE

Market Segmentation Synopsis

By Technology

The global water purifier market has been segmented on the basis of technology into chemical based, UV purifier and membrane based. Membrane based segment with around 40% share in 2018, occupied the largest market share of water purifiers across the globe. Additionally, membrane based is anticipated to cross USD 23160.6 million by the end of 2027 by registering a CAGR of 7.0% over the forecast period. Further, the UV purifier segment is estimated to grow with the highest CAGR of 8.6% over the forecast period.

Water Purifier Market Share

By Mode of Operation

Global water purifier market is also segmented on the basis of mode of operation into under-sink filter, faucet mount, replacement filter, shower filter, pitcher filter, whole house, water dispenser and others. Under-sink segment with around 20% share in 2018, occupies the largest market of water purifiers across the globe. Additionally, the under-sink filter segment is anticipated to cross USD 12999.8 million by the end of 2027 and is anticipated to flourish at a CAGR of 8.2% over the forecast period. Further, the faucet mount segment is estimated to grow with the highest CAGR of 8.8% over the forecast period.

Global Water Purifier Market Share by mode

Market Drivers and Challenges

Growth Indicators

The concern for health amongst individuals around the globe is raising the demand for foods that are healthy, which is also resulting in the increasing focus of food manufacturers to introduce new healthy food and beverage products, such as plant-based water, kombucha and functional beverages into the market. With the growing industry for healthy drinks and the related increase in the manufacturing of these products, coupled with the growing awareness amongst the people for the quality of ground water that is deteriorating consequently over the years are some of the factors anticipated to impel the growth of the water purifiers market.

Additionally, increasing incidences of water contamination in several parts of the world and the growing population around the world are some of the factors expected to propel the growth of the global water purifiers market.


High price of water purifiers restricts the purchase of these products amongst the low- and middle-income group of individuals, especially in developing and under-developed nations, affecting the sales of the product. Moreover, many under-developed nations around the globe are yet unaware about the benefits of water purifiers. Such factors are expected to limit the growth of the global water purifier market around the globe.

Competitive Landscape

Some of the affluent industry leaders in the global water purifier market are SUEZ worldwide, Evoqua Water Technologies LLC, A.O. Smith Corporation, Eureka Forbes, Strix Group, Culligan International Company, Brita GmbH, Mitsubishi Rayon Cleansui Co., Panasonic Corporation and Pentair Plc. Additionally, several other players are operating in the water purifier market worldwide and are expanding their services to gain an extra competitive edge in order to increase their revenues and market share in the global water purifier market.


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