Video Streaming Market Outlook:
Video Streaming Market size was over USD 416.16 billion in 2025 and is projected to reach USD 2.47 trillion by 2035, growing at around 19.5% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of video streaming is evaluated at USD 489.2 billion.
The market is thriving due to the rapid adoption of high-speed internet, increasing smartphone penetration, and the shift towards personalized content. According to the World Economic Forum, in April 2023, stated that there were over 8.58 billion mobile subscriptions in use in 2022, worldwide, in comparison to a global population of 7.95 billion. The convenience of watching content anytime, anywhere, has led to a steady decline in traditional viewership. Furthermore, the rise of affordable subscription models, freemium access, and ad-supported platforms has further expanded reach across various income groups.
Technological advancements such as 5G, cloud computing, and AI-driven recommendations have enhanced the user experience, making streaming more accessible. For instance, in January 2025, Canon Inc. made announcements on providing Live Switcher Mobile, which is an iOS app for livestreaming, with multi-camera switching on up to three devices. Moreover, strategic partnership between OTT platforms and telecom providers continue to boost user engagement and market growth.
