Video Streaming Infrastructure Market Trends

Growth Drivers

• Increasing integration of 5G network: The recent rollout of 5G networks is significantly enhancing the capabilities of video streaming services. One of the most impressive features of 5G is that it supports simultaneous users without compromising the overall streaming experience. It also helps in reducing buffering and latency issues. The high bandwidth and higher speeds compared to its prior versions allow users to stream HD, 4K, and 8K content, driving the need for upgraded infrastructure. One of the recent developments is the launch of DragonFly V 5G by Vislink in December 2024. DragonFly V 5G is a bonded cellular miniature transmitter with combined 5G connectivity and HD video streaming capabilities.
• Rising demand for advertising video on demand (AVOD) platforms: Rising popularity of AVOD platforms such as YouTube, MX player, Roku Channel, and Peacock has resulted in a growing need for robust, secure, and scalable infrastructure capable of handling complex customer management, data analytics, and content delivery. To deliver seamless experiences along with ad-support content, AVOD platforms mostly rely on specialized infrastructure components such as Ad insertion technologies, Content Delivery Networks (CDNs), and data analytics.

Challenges

• Rising concerns about data privacy and security: Video streaming platforms use sensitive consumer data such as payment information, viewing habits, and personal preferences. Thus, rising incidences of data privacy and security thefts raise questions among viewers and consumers, leading to lower adoption of video streaming platforms. Ensuring the security of data while complying with regulations like GDPR is extremely crucial. However, this may add to the overall expenses, hampering video streaming infrastructure market growth to a certain extent.
• High cost required for infrastructure development: the development and maintenance of necessary video streaming infrastructure, including network servers, storage systems, and cloud services can be costly. This can be a major roadblock for small players and startups due to budget constraints, limiting the growth of the video streaming infrastructure market during the forecast period.