Video Doorbell Market Trends

Growth Drivers

• Rising demand for smart home ecosystem: The smart home shift is expected to drive the sales of video doorbells during the projected period.  The integration of IoT technologies with security systems is anticipated to fuel the adoption of smart doorbells in the years ahead. Consumers are increasing investments in advanced home solutions that connect and offer efficiency and convenience, which are also contributing to the overall market growth. North America and Europe are leading the smart home ecosystem trends and attracting video doorbell manufacturers for investments.
• Infrastructure development initiatives: The rise in infrastructure development activities and smart city projects is set to accelerate the demand for advanced home security solutions, including video doorbells, during the foreseeable period. The government initiatives supporting integrated video surveillance and access control systems are poised to offer high-earning opportunities for video doorbell manufacturers in the years ahead. This creates a favorable environment for the adoption of video doorbells not only in single-family homes, but also in both multifamily homes and commercial properties. Commercial building infrastructure projects frequently include top-tier security systems built into the project, and these are expected to drive growth in the category too.
• Increasing demand for home security and safety: The heightened consumer awareness of home security is a key factor driving the video doorbell market. Increasing concerns about burglary, theft, and package theft among homeowners compel them to search for effective home monitoring solutions that permit real-time access from anywhere and at any time. Video doorbells, in particular, are a good approach to view and talk to a visitor without having to open the door. The chance to send alerts and for the consumer to index live video footage of the front entry/area from their smartphone also appeals to consumers who are gadget-savvy. The increasing selection of single-family households and smart homes further contributes to the newly derived demand.

Infrastructure Investment: Current Trends vs. Investment Need (USD Trillions)

Source: Global Infrastructure Outlook

Security System Usage and Market Insights in U.S. Households (2023-2025)

Source: SafeHome.org

Interest in Home Security Purchases in the Next 12 Months by Device Type and User Group

Source: SafeHome.org

Challenges

• High prices of video doorbells: The high costs of video doorbells are expected to limit their sales in price-sensitive markets in the coming years. Consumers with low spending power are hesitating to invest in advanced doorbells. The durability, low maintenance, and cost-effectiveness of conventional doorbells are challenging the sales of video doorbells in these markets.
• Limited infrastructure readiness: The limited availability of wireless connectivity networks is hampering the adoption of video doorbells in underdeveloped regions. Poor broadband penetration and fluctuations in electricity supply are also contributing to the decreasing sales of video doorbells. The low budgets of the governments for digital transformation and infrastructure development are set to hinder the overall market growth during the foreseeable period.