Sugar Free Gum Market Trends

Growth Drivers

• Rising Cases of Diabetes to Boost the Market Growth
  Since chronic medical problems such as diabetes and obesity are constantly increasing owing to the growing consumption of unhealthy products containing synthetic sugars, the requirement for non-sugar and low-calorie food products is high which has led to a rise in demand for sugar-free chewing gum. In 2019, there were more than 1.1 million children and adolescents living with type 1 diabetes, as per the data released by the International Diabetes Federation (IDF). Moreover, the doctors and healthcare professionals are repeatedly advising people to shift their intake to no-sugar products in order to control the blood glucose level. Further, chewing sugar-free chewing gum is also used to prevent tooth decay and to improve oral care. These factors are anticipated to significantly expand the sugar-free chewing gum market.
• Versatile Flavours and Attractive Packaging to Drive the Market Growth
  Owing to oral health concerns, there is a rising consumer awareness towards attractive packaging which displays product labelling and description through pack design. Furthermore, product innovations in the form of flavour, shape, freshness and packing as well as availability of hybrid gums including mix of mint and bubblegum is fueling the growth of sugar-free chewing gum market. Perfetti Van Melle, a global manufacturer of confectionery and gum revealed their new brand, Vigorsol Easy, the first sugar-free chewing gum to combine stevia leaf extract together with natural mint flavourings and a hint of matcha green tea. Additionally, many prominent companies are coming up with unique product and packaging solutions along with the different types of flavours. On the back of these factors, the global sugar-free chewing gum market is predicted to grow over the forecast period.

Challenges

• Health Problems Related to Excessive Intake to Hamper the Market Growth
  Despite the growing usage of sugar-free chewing gum, chewing excessive amount can cause digestive disorders and weight loss. Further, increased consumption of artificial sweetener present can lead to chronic diarrhoea which may negatively affect the market growth. This is estimated to hinder the growth of sugar-free chewing gum market in the future.