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Sugar Free Gum Market Segmentation By Product (Breath-Freshening and Tooth-Whitening); By Flavour (Polar Ice, Cinnamon, Peppermint, Spearmint, Bubble Gum and Others); By Availability (Single Pack and Bulk Pack) and By Distribution Channel (Supermarket, General Stores, Convenience Stores, and Online Retail Stores) – Global Demand Analysis & Opportunity Outlook 2028

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Extensive insights into the Growth of Sugar Free Gum Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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  • April 2018: The Hershey Company introduced a first-of-its-kind glitter gum under its Ice Breakers brand. The product is available in glitter gum summer snow cone with a combination of mint and gum.
  • May 2018: Oral Health Foundation stated that chewing sugar free gum after eating and drinking can be a vital addition to our dental health routine as it stimulates the production of saliva which helps the neutralisation of plaque acids.

Introduction to Sugar Free Gum

Sugar free gum is a sugar-free product which contains negligible calorie content than normal chewing gum. Studies have shown that chewing sugar free gum after meals for 20 minutes at a time helps to reduce tooth decay. It works by boosting the flow of saliva in your mouth, which washes away food and neutralizes acids, in addition, the saliva also contains additional calcium and phosphate which helps in strengthening of enamel. Sugar free gum contains many artificial as well as natural sweeteners. It has also natural and chemical ingredients designed to provide texture, chewiness, and long-lasting taste which varies from brand to brand.

Market Size and Forecast

Increasing incidence rate of diabetes and dental problems and ongoing trend of sugar-free consumables as well as availability of sugar free gum in varied range of flavours are some of the significant factors boosting the market growth. The sugar free gum market is anticipated to record a significant CAGR over the forecast period, i.e., 2020-2028. The market is segmented by availability into single pack and bulk pack. Among these segments, the segment for bulk pack is anticipated to hold the leading share in the market on account of the discounted price per unit and its convenience usage to avoid ordering on daily basis. CLICK TO DOWNLOAD SAMPLE REPORT


Growth Drivers

Rising Cases of Diabetes to Boost the Market Growth

Since chronic medical problems such as diabetes and obesity are constantly increasing owing to the growing consumption of unhealthy products containing synthetic sugars, the requirement for non-sugar and low-calorie food products is high which has led to a rise in demand for sugar free gum. In 2019, there were more than 1.1 million children and adolescents living with type 1 diabetes, as per the data released by the International Diabetes Federation (IDF). Moreover, the doctors and healthcare professionals are repeatedly advising people to shift their intake to no-sugar products in order to control the blood glucose level. Further, chewing sugar free gum is also used to prevent tooth decay and to improve oral care. These factors are anticipated to significantly expand the sugar free gum market.

Versatile Flavours and Attractive Packaging to Drive the Market Growth

Owing to oral health concerns, there is a rising consumer awareness towards attractive packaging which displays product labelling and description through pack design. Furthermore, product innovations in the form of flavour, shape, freshness and packing as well as availability of hybrid gums including mix of mint and bubblegum is fueling the growth of sugar free gum market. Perfetti Van Melle, a global manufacturer of confectionery and gum revealed their new brand, Vigorsol Easy, the first sugar-free chewing gum to combine stevia leaf extract together with natural mint flavourings and a hint of matcha green tea. Additionally, many prominent companies are coming up with unique product and packaging solutions along with the different types of flavours. On the back of these factors, the global sugar free gum market is predicted to grow over the forecast period.


Health Problems Related to Excessive Intake to Hamper the Market Growth

Despite the growing usage of sugar free gum, chewing excessive amount can cause digestive disorders and weight loss. Further, increased consumption of artificial sweetener present can lead to chronic diarrhoea which may negatively affect the market growth. This is estimated to hinder the growth of sugar free gum market in the future.

Market Segmentation

Our in-depth analysis of the sugar free gum market includes the following segments:

By Product

  • Breath-Freshening
  • Tooth-Whitening

By Flavour

  • Polar Ice
  • Cinnamon
  • Peppermint
  • Spearmint
  • Bubble Gum
  • Others

By Availability

  • Single Pack
  • Bulk Pack

By Distribution Channel

  • Supermarket
  • General Stores
  • Convenience Stores
  • Online Retail

By Region

On the basis of regional analysis, the sugar free gum market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.

The market for sugar free gum in Europe is anticipated to hold the largest share in the market on account of presence of leading market players in the region which manufacture and market sugar free gum. Moreover, the rising number of diabetic patients and increased health awareness among people in this region, further increases the product demand. The market in Asia Pacific is predicted to grow at the highest rate during the forecast period as a result of constantly growing youth population within 18-24 age group. Additionally, several companies associated with confectionery products are keen on expanding their business, especially in countries such as China on account of increased demand of sugar free gum products.

The sugar free gum market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

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