Sporting Goods Market Size & Share, by Product (Adventures Sports, Ball games, Fitness/Strength equipment, Athletic training equipment); End-User (Beginner, Intermediate, Professional); Distribution Channel (Hypermarket/Supermarket, Convenience/Departmental Store, Specialty Store, Online Stores) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 5871
  • Published Date: Mar 11, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024- 2036

Sporting Goods Market size is poised to reach USD 800 Billion by the end of 2036, growing at a CAGR of 4% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of sporting goods was USD 535 Billion. The reason behind the growth is impelled by the growing sports industry across the globe. Around the world, there is evidence that sports are a thriving sector that is rapidly expanding globally with the rapid advancement of technology, shifting consumer behaviors, and shifting demographics.

For instance, globally, the sports market is expected to expand by over 9% between 2022 and 2027, reaching a market size of around USD 4 billion by that year.

The growing advancements in sporting goods are believed to fuel the sporting goods market growth. GPS (Global Positioning System) monitoring in the sports sector has developed into an invaluable resource for players, coaches, and spectators as it aids in tracking motions and performance evaluation for athletes and tracking metrics including heart rate, distance traveled, and speed which helps athletes set objectives and pinpoint areas for growth.

Sporting Goods Market
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Sporting Goods Sector: Growth Drivers and Challenges

Growth Drivers

  • Growing Youth Population Sport offers young people an engaging way to develop their skills, take chances, and accomplish their goals, and has the potential to improve the health of youth.
  • According to the United Nations, more than 1.2 billion young people in the world today are between the ages of 15 and 24, making up about 16% of the total population.
  • Increasing Focus on Sustainability- The athletic goods sector is always changing owing to rising sustainability, changing channel preferences, and growing health consciousness therefore, biodegradable and recyclable composites made from renewable resources such as hemp, flax, and bamboo are being used by manufacturers more frequently since they lessen their carbon footprint and encourage sustainability.
  • Surging Importance of Health and Fitness- The daily lives and health of an individual are greatly influenced by sports therefore sporting goods are commonly used as they support the maintenance of general fitness.
  • Rising Popularity of E-commerce- The sports sector has been heavily impacted by e-commerce, particularly since younger consumers are making more online purchases. For instance, global retail e-commerce revenues reached over USD 5 trillion in 2023.


  • Presence of Fake Products - Sports items that are counterfeit frequently pose a risk to their users as they are constructed from inferior materials that lack thorough quality inspections and are known to cost firms millions and even billions of dollars over time. Customers' ignorance of the existence of counterfeit sporting goods is another element contributing to the malpractice of sports goods counterfeiting, therefore the sports and fitness sector needs anti-counterfeiting measures since fake goods can seriously endanger the health of customers. For instance, on e-commerce platforms between 40 and 55% of sports goods are fake.
  • Supply chain disruptions owing to several factors can impact the distribution of sporting goods
  • Stringent regulatory standards may increase the complexity and cost of the goods

Sporting Goods Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2023)

~ USD 535 Billion

Forecast Year Market Size (2036)

~ USD 800 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Sporting Goods Segmentation

Product (Adventures Sports, Ball games, Fitness/Strength equipment, Athletic training equipment)

The ball games segment in the sporting goods market is estimated to gain a robust revenue share of 40% in the coming years owing to the growing participation in ball games. People have engaged in various forms of gaming such as baseball, basketball, football, soccer, and tennis balls the goal of games is to participate, not to win since it improves hand-eye coordination, muscle growth, and overall fitness. Ball games have been an integral part of human culture and recreation captivates individuals of all ages around the world. These games inherently foster social interaction and community engagement by bringing people together and fostering a sense of belonging and unity among participants. Participation in ball games offers numerous physical health and fitness benefits and helps individuals maintain healthy body weight, reduce the risk of chronic diseases such as obesity, diabetes, and cardiovascular ailments, and also enhance reflexes, balance, and motor skills. They play a significant role in enhancing mental well-being and cognitive development whereby participants learn to anticipate opponents' moves, adapt to changing game situations, and collaborate effectively with co-players. For instance, in England, the number of basketball players rose by over 22% in 2022 compared to the year before.

Sports balls are a necessary piece of sporting goods for participating in sports and are utilized at all levels of competition, where every ball has a different weight, size, and design made with various materials, depending on the specifications of the particular game.

In addition, a large selection of fitness equipment for functional, cardio, and strength training is available for people who are trying to be in better shape or shed some pounds.

Distribution Channel (Hypermarket/Supermarket, Convenience/Departmental Store, Specialty Store, Online Stores)

The specialty store segment in the sporting goods market is set to garner a notable share shortly. Specialty stores include sporting goods stores which maintain a small range of products yet offer a wide variety of sportswear and equipment for outdoor enthusiasts as well as sportsmen. These stores have a wide range of products, such as basketballs and camping tents, and competent employees who are constantly happy to assist clients in finding the ideal equipment for their requirements.

In addition, a large selection of sporting products are available at supermarkets which use a variety of marketing techniques to increase its fan base.

Our in-depth analysis of the global market includes the following segments:


  • Adventures Sports
  • Ball games
  • Fitness/Strength equipment
  • Athletic training equipment


  • Beginner
  •  Intermediate
  •  Professional

          Distribution Channel

  • Hypermarket/Supermarket
  • Convenience/Departmental Store
  • Specialty Store
  •  Online Stores

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Sporting Goods Industry - Regional Synopsis

North American Market Forecast

Sporting goods market in North America is predicted to the largest share of 35% by 2036 impelled by the growing spending on sports. With its vast population and affluent status, the United States spends much more per child on sports than it does on key subjects. For instance, more than USD 7 billion is spent on sports in the United States each year. Besides this, sports are a fundamental component of American culture and have existed since ancient times, which is expected to drive market growth in the coming years. According to estimates, the annual cost of youth sports in the United States is over USD 35 billion for households.

APAC Market Statistics

The Asia Pacific sporting goods market is estimated to the second largest, during the forecast period led by rising personal disposable income. Expenditure on fantasy sports has surged as a result of the multiplier effect of rising disposable income on discretionary consumption in the region, leading to a higher demand for sporting goods. For instance, India's per capita household disposable income is expected to reach around USD 25 in 2024.

Research Nester
Sporting Goods Market size
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Companies Dominating the Sporting Goods Landscape

    • Samsung Electronics Co., Ltd.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • ROHM Co.
    • AMS AG
    • Sharp Corporation
    • Broadcom Inc.
    • Apple, Inc.
    • STMicroelectronics NV.
    • DICK'S Sporting Goods
    • Elan Microelectronic Corp.
    • Everlight Electronics Co. Ltd.
    • Sitronix Technology Corporation


In The News

  • Samsung Electronics Co., Ltd. a Worldwide Olympic and Paralympic Partner, partnered with a roster of inspiring global athletes and announced The official theme for the 2024 Olympic and Paralympic Games in Paris, "Open always wins," to create countless opportunities and fresh viewpoints through a variety of activations both before and during the Games.
  • DICK'S Sporting Goods in partnership with Juxtapose Studio launched a campaign titled, Click On, to inform its clientele that the outstanding customer care, exclusive products, and extensive selection found in its physical stores are always accessible online.

Author Credits:  Anil Kumar, Ipsheeta Dash

  • Report ID: 5871
  • Published Date: Mar 11, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The growing sports industry across the globe and the growing advancements in sporting goods are the major factors driving the growth of the market.

The market size of sporting goods is anticipated to attain a CAGR of 4% over the forecast period, i.e., 2024-2036.

The major players in the market are ROHM Co., AMS AG, Sharp Corporation, Broadcom Inc., Apple, Inc., STMicroelectronics NV., Elan Microelectronic Corp., Everlight Electronics Co. Ltd., and others.

The ball games segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Sporting Goods Market Report Scope

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