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Smart TV Accessories Market : Global Demand Analysis & Opportunity Outlook 2021

Published On : 12:26 AM, 24th April, 2018 REP-ID-147 Category: ICT & Electronics

Global Smart TV Accessories Market overview

Digital world has bought internet services everywhere. Now, the tradition TV is not only used for media content that operates through set-up box. The demand of the hour has bought smart TV in the market; smart TV is a television set that is integrated with the web services and provide a whole new user interface and complete home entertainment to the consumers.  Smart TV performs all tasks that can be performed by computers such as search, chat, browse, share, update and lot more. Technological advancement is the only key factor behind the success of smart TV technology in the market. Due to vast application and user friendly environment smart TV is one of the most famous smart devices in the market. Depending on the current scenario of the global smart TV market revenue, high demand is expected in the forecasted period. Growing smart TV market is key factor behind the high demand of its accessories in the market, products such as keypad, gaming devices, 3-D glasses are very popular in the current market and provide a great experience to the consumers.

Smart TV is considered as a next generation of smart phones. Development in the entertainment industry is fueling the global smart TV accessories market and is expected to expand to a vast platform in the near future

Market segmentation

By Accessories:-

With the increase in market trend of smart TV different accessories with new technology are emerging in the market

  • Keypads
  • 3D Glasses
  • Speakers
  • Gaming devices/Play stations
  • TV camera
  • Wireless LAN Adapter

By End Use Industry:-

Due to vast application, smart TV can be used in following segments:-

  • Household
  • Commercial/offices
  • Educational Sector

By Technology:-

On the basis of technology:

  • Operating system
  • Interface Design

By Region:-

Geographically, the global smart TV accessories market can be segmented in to following regions:-

  • North America
  • Americas
  • Western Europe
  • Eastern Europe
  • Africa
  • Asia-Pacific

Growth drivers and challenges

Technological advancement in the product is the major growth driver of global smart TV accessories market. Most of the major key players of the market are adopting the strategy of research and development of new product followed by acquisition, partnerships, and collaboration to gain a competitive edge over rivals. Expected high demand in the future, high investment in the technology industry are main factors that accounts the growth of global smart TV accessories market

Consumer behavior towards the new technology, fear of adaption, and the dilemma between PC and smart TV are the main market restraints of the global smart TV accessories market

Market size and forecast


Around 60 percent of the TVs sold these days are now smart TVs. The global smart TV market is expected to reach USD 266 billion US dollar by 2016 by showcasing a CAGR of 17% from USD 86.2 billion in 2010 and the shipment unit is anticipated to reach 152.3 million by 2016 from 65 million in 2011. Android is the big player in the smart phone industry now also getting a good response from smart TV market. New product launch accounted 41.4%, partnership and collaboration accounted for 27.6% and expansion accounted for 6% of the growth strategies adapted from January 2009 to November 2011.

Key players

Following are the leading players providing smart TV accessories across the globe:-

  • Apple Inc.
  • Advanced Micro Devices, Inc. (AMD)
  • Boxee
  • Cable Labs
  • Vizio
  • Haier Group
  • Panasonic
  • Intel Corporation
  • LG Electronics Inc
  • Logitech International S.A.

Scope and Context

Overview of the Parent Market

Analyst View

Market Size and Growth

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Western and Eastern Europe (Germany, Italy, Spain, France, U.K, Benelux, Hungary, Rest Of Western Europe, Russia Poland, Rest of Eastern Europe)
  • Asia-Pacific (China, India, Singapore, Japan, Australia & New Zealand & Rest of Asia)
  • Middle East and North Africa (MENA)
  • Rest of World


  • By Accessories
  • By Technology
  • By End-User
  • By Region

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment


               Key Answers Captured in Report?

Which geography would have better demand for product/services?
What are the strategies adopted by big players in the regional market?
Which country would see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
What is the current & expected market size in next five years?
What is the market feasibility for long term investment?
What opportunity the country would offer for existing and new players in the market?
What is risk involved for suppliers in the geography?
What factors would drive the demand for the product/service in near future?
What is the impact analysis of various factors in the market growth?
What are the recent trends in the regional market and how successful they are?




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