Short Video Platform Market Share

North America Market Insights

The short video platform market is expected to lead the entire global dynamics, since it is likely to capture the largest revenue stake of 42.4% over the analyzed timeframe. The region's progress in this field is effectively attributable to the rapid adoption of mobile technology and high internet penetration.  Brands and media companies in the region are proactively leveraging these platforms to experiment with immersive storytelling and community engagement. In this regard, in October 2025, CreatorIQ stated that creator marketing in the U.S. has entered a new era of efficacy, in which the average budgets are rising 171% year-over-year and enterprise leaders are readily making investments up to USD 8.1 million on a yearly basis in creators. Short-form video platforms such as TikTok, Snapchat, Instagram Reels, and YouTube Shorts are central to these campaigns, which are delivering measurable ROI, whereas brands balance AI-assisted content creation with human-assisted relationship and creative management.

The U.S. has a strong scope to capitalize on the regional short video platform market since the digital entertainment and advertising landscapes are strongly growing. The country hosts a large base of tech-savvy consumers who benefit the market through early adoption of emerging trends, content creators are experimenting with viral formats, and e-commerce collaborations. In August 2025, WinZO announced that it had officially launched in the U.S., marking its entry into one of the world’s largest gaming markets. The platform introduced ZO TV, a short video content format that complements its portfolio of more than 100 competitive games and esports experiences for 250 million worldwide users. Hence, this move underscores WinZO’s strategy to scale tech and gaming innovation across the globe and provide creators with monetization opportunities on an international stage, hence making it suitable for overall market growth.

Canada has gained exceptional exposure in the short video platform market, efficiently backed by multicultural interests, public-private investments, and regional trends. Users in the country are increasingly engaging with educational, lifestyle, and entertainment content, thereby often crossing language and cultural boundaries. In this context, the Government of Canada in June 2023 announced a USD 49 million investment in Ross Video to support its USD 236 million project developing a hybrid cloud platform and tools for live-event production, which includes news, sports, concerts, and corporate events. This initiative aims to strengthen the country’s ICT and media sector, expand domestic manufacturing, and enable the company to deliver live media solutions. Hence, the project underscores Canada’s commitment to fostering IP-rich companies, encouraging more players to establish their footprint in the country.

APAC Market Insights

Asia Pacific is expected to register the fastest growth in the global short video platform market by the end of 2035. The region’s pace of progress in this field is efficiently propelled by high rates of video consumption influenced by massive user bases and rapidly emerging digital ecosystems. On the other hand, these short videos are integrated with social commerce, gaming, and live events, providing encouraging opportunities for creators and brands to engage audiences in real time. According to an article published by the Ministry of Information & Broadcasting creator economy is rapidly transforming the nation’s digital landscape, with insights unveiled at WAVES 2025 in Mumbai. It was highlighted how creators are influencing consumer behavior, expanding beyond Gen Z and metropolitan areas, and driving innovation in short-form video, live commerce, and subscription-based models. It also stated that brands are increasingly prioritizing faster content production, creative freedom, and diversified targeting to capture this growing market.

Key Statistics of India’s Creator Economy (2025-2030)

Source: Ministry of Information & Broadcasting

China is dominating the regional short video platform market, backed by the presence of interactive apps which are blending entertainment, commerce, and social networking. The country’s market also benefits from AI-based recommendation engines and gamified engagement, which keep users highly active. In March 2025, Kuaishou Technology announced that it is integrating DeepSeek-R1 into its large video generation model called Kling AI, thereby enabling users to convert creative ideas into professional video and image prompts. It also stated that the integration, along with the Inspiration Word Bank feature, provides granular control over scenes, lenses, lighting, and atmosphere, enhancing the expressiveness of AI-generated content. Furthermore, this update lowers the entry barrier for creators, boosts efficiency, and strengthens the firm’s AI as a next-generation AI creative studio for short-form video production.

India is readily blistering growth in the global short video platform market, fueled highly by widespread smartphone adoption, whereas the aspect of regional language content drives engagement across diverse demographics. Brands and influencers in the country are increasingly using short video platforms to tap into tier-2 and tier-3 city markets, creating new monetization opportunities. In September 2025, Meta reported that Instagram Reels has emerged as India’s leading short-form video platform, where 92% of users prefer it over other surveyed formats and deliver ~33% higher engagement for creators. It also stated that a Meta-commissioned IPSOS study of over 3,500 users across 33 Indian cities displayed that Reels dominates daily viewing habits, drives cultural trends, and leads brand discovery, with 80% of Indians discovering new brands on its platforms, shaping culture, fueling trends, and enabling businesses to achieve stronger recall and message association when compared to long-form video.

Europe Market Insights

Europe, in the short video platform market, has gained enhanced momentum through excessive cross-cultural engagement and regulatory considerations. Platforms in the region are focusing on balancing innovative features with user privacy, which is encouraging more players to make investments in this field. In August 2025, TikTok (ByteDance) released its 5th Digital Services Act transparency report for Europe, which highlighted the platform’s efforts in content moderation, noting the removal of approximately 27.8 million pieces of violative content. It also noted a 99.2% accuracy rate, and the company emphasized its commitment to high-quality and compliant content, hence reflecting its alignment with stringent regional regulations. Furthermore, the factors such as localized content and collaborations with creators from different countries help maintain relevance across multiple linguistic lines, hence contributing to overall market growth. 

Germany also holds a strong position in the regional short video platform market since it emphasizes high-quality content & data privacy in its ecosystem. Users in the country are adopting informative, lifestyle, and entertainment videos, whereas the platforms are integrating local trends into recommendations. On the other hand, creators and brands in Germany experiment with storytelling, influencer collaborations, and interactive campaigns, ensuring that content is both engaging and compliant with strict digital regulations in Europe. Moreover, aspects such as cultural diversity across the country are readily driving platform innovation and localized content strategies, making the country a dynamic as well as a highly competitive landscape.  Furthermore, the pioneers involved in short video platforms in the country are leveraging AI tools and analytics to make suitable content recommendations and optimize engagement for a wider audience group.

The U.K. has become the most prominent place to capitalize on the short video platform market, wherein users are showing strong engagement rates in humorous, music-driven, and socially conscious content. Also, brands in the country leverage localized campaigns as well as partnerships with emerging creators, whereas platforms continue to innovate with AR, live features. In June 2025, TikTok announced that regular users crossed 30 million, and over 1.5 million businesses in the country are actively using the platform, reflecting its deep integration into the local business ecosystem. It also stated that these businesses collectively contribute an estimated £1.6 billion (USD 2.1 billion) to the UK economy, highlighting the company’s role as a driver of economic value. Additionally, the platform supports content creation for marketing and operations. This underscores how the short video platforms are fueling local economic activity.