Short Video Platform companies

Key Short Video Platform Market Players:

Below is the list of some prominent players operating in the global market:

• ByteDance (China)
  • Company Overview
  • Business Strategy
  • Key Product Offerings
  • Financial Performance
  • Key Performance Indicators
  • Risk Analysis
  • Recent Development
  • Regional Presence
  • SWOT Analysis
• Kuaishou Technology (China)
• Meta Platforms - Instagram Reels (U.S.)
• Google - YouTube Shorts (U.S.)
• Snap Inc. - Snapchat Spotlight (U.S.)
• Bigo Technology - Likee (Singapore)
• VerSe Innovation - Josh (India)
• Mohalla Tech - Moj (India)
• Glance - Roposo (India)
• Triller (U.S.)
• Dubsmash (Germany)
• Snow Corp. - B612 (South Korea)
• Vimeo, Inc. (U.S.)
• Yixia Technology - Miaopai (China)
• The Soul Publishing (Cyprus)

The international short video platform market hosts multinational giants such as ByteDance (TikTok/Douyin), Meta (Instagram Reels), and Google (YouTube Shorts), wherein they are leveraging their proprietary algorithms, creator ecosystems, and massive user bases to dominate engagement.  Enhancing creator monetization, acquisitions to expand reach, and investing in AI-based personalization to boost retention are a few strategies implemented by these pioneers to elevate the market potential.  In August 2025, Accenture announced that it acquired Superdigital, which is a U.S.-based agency known for short-form video expertise and platform-native creative. The move enhances the company’s end-to-end social offerings, which range from community strategy to content, commerce, and performance measurement, to help brands stay competitive amid rapidly evolving marketing landscapes. Furthermore, this will encourage more such companies to deliver more personalized, tech-enabled digital engagement for clients across various sectors.

Corporate Landscape of the Short Video Platform Market:

• ByteDance is the parent company of TikTok and Douyin, wherein its dominance arises from powerful AI-based recommendation algorithms, an extensive creator ecosystem, and strong localization strategies across regions. The firm also has a very strong cultural impact and massive global user base spanning entertainment, education, and commerce, which has enabled ByteDance to set industry standards for engagement and content personalization which marking the central advantage to its competitiveness.
• Meta Platforms leverages its massive social ecosystem, which includes Instagram, Facebook, and WhatsApp, to accelerate the growth of Reels. These reels have extensive integration into existing feeds, messaging tools, as well as ad infrastructure, enabling unmatched distribution and monetization capabilities.  On the other hand, the company also focuses on AI-based content ranking, creator payouts, and brand partnerships to retain creators and provide a strategic advantage.
• Google - YouTube Shorts capitalizes on YouTube’s creator base, extensive music licensing agreements, and global video infrastructure. The platform is also uniquely positioned because creators can convert short-form audiences into long-form subscribers, offering a more sustainable career path when compared to many competing platforms.  Furthermore, the aspect of Google’s monetization engine through the YouTube Partner Program gives Shorts creators one of the strongest revenue-sharing models in the industry.
• Kuaishou Technology is identified as one of the most dominant forces in China’s short-video and live-streaming sectors, which is best for its strong presence in lower-tier cities and authentic community-driven content. The company balances algorithmic discovery with social relationships, fostering a highly loyal user base. Its deep integration of live commerce, where creators sell products directly within the app, drives revenue and differentiates it from other competitors operating in this field.
• Snap Inc., Snapchat’s Spotlight, competes by combining short-form videos with Snapchat’s signature AR filters, lenses, and creator tools. Other than that, the company differentiates itself through augmented reality innovation and a younger, highly engaged audience base. It also uses revenue-sharing programs and creator funding to incentivize high-quality submissions, thus enhancing its long-term growth potential.