Short-Term Rental Market Segmentation:
Booking Mode Segment Analysis
Online/platform-based segment is projected to hold short-term rental market share of more than 65.5% by 2035. Online short-term rental platforms offer a variety of options from budget-friendly to premium stays aiding customers to make informed decisions in real time. The integration of AI and other digital technologies is also expected to drive the adoption of advanced online short-term rental booking platforms.
Nowadays, several online booking platforms offer a secure payment gateway, which increases their reliability and goodwill in the short-term rental market. In March 2020, the European Commission signed an agreement with Booking, Expedia Group, Airbnb, and Tripadvisor, four major online collaborative economy platforms, allowing Eurostat to compare guest nights spent in short-stay accommodations offered via online platforms starting in 2018. In 2023, 719 million guest nights were spent in accommodation booked via the four online platforms, compared to 597 million in 2022 and 364 million in 2021.
Accommodation Type Segment Analysis
In short-term rental market, home segment is anticipated to account for revenue share of around 46.5% by 2035. Convenience, comfort, security, and privacy are major factors promoting the demand for short-term rental homes. The increasing number of family travelers is expected to push the demand for short-term rental homes in the coming years. Short-term rental homes come with kitchens that further help save on dining expenses, leading to their high adoption rates.
Our in-depth analysis of the global market includes the following segments:
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Accommodation Type |
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Booking Mode |
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