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Pregnancy Wearable Devices Market Segmentation by Product Category (Health Tracking, Real Time Contraction Tracking, Heart Rate Monitoring, Blood Pressure Monitoring, and Others); and by Distribution Channel (Drug Stores, Hospital Pharmacies, E-Commerce, and Retail Pharmacies) – Global Demand Analysis & Opportunity Outlook 2022-2031

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • June 12, 2020: Koninklijke Philips N.V. has launched an obstetric monitoring solution to assist health care professionals and expectant mothers during the COVID-19 outbreak.

  • March 30, 2020: NUVO Inc. announced that it has received FDA clearance to market INVU, a prescription-initiated, protocol-driven remote monitoring platform that provides fetal and maternal heart rate measurements via a wireless, self-administered INVU sensor band.

Global Pregnancy Wearable Devices Market Highlights Over 2022-2031

The global pregnancy wearable devices market is estimated to garner substantial revenue by growing at a CAGR of ~26% over the forecast period, i.e., 2022 – 2031. The growth of the market can be attributed to the growing awareness of the importance of fitness among expectant mothers and a healthier lifestyle during pregnancy. According to the World Health Organization (WHO), hypertensive-related illnesses during pregnancy accounted for 14% of all maternal deaths globally. Also, as per the data published by the Preeclampsia Foundation, preeclampsia and related hypertensive disorders of pregnancy impacted 5-8% of all births in the United States, and the rate had been increased by 25% in the last two decades and is further known to be the leading cause of maternal and infant illness and death. Pregnant women can use a "wearable" tool to identify if they have or are at risk of developing a condition that could lead to adverse health problems for them or their developing fetus. Thus, the growing number of pregnant women with complications is expected to lead to an increase in demand for pregnancy wearable devices.

Pregnancy Wearable Devices Market

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The market is segmented by product category into health tracking devices, real time contraction tracking devices, heart rate monitoring devices, blood pressure monitoring, and others, out of which, the health tracking devices segment is expected to account for the largest share of the global pregnancy wearable devices market owing to rising awareness about the importance of fitness during pregnancy and an increase in cases of complications in expectant mothers, accompanied by an increase in the number of early adoptions and improved healthcare infrastructure.

Major Macro-Economic Indicators Impacting the Market Growth

Healthcare Expenditure per Capita, (USD), 2015-2018

According to the statistics by the World Health Organization, the global per capita healthcare expenditure amounted to USD 1,064.741 in the year 2017. The worldwide healthcare expenditure per person grew from USD 864.313 in 2008 to USD 1,110.841 in 2018, where the U.S. is the top country that amounted to healthcare expenditure of USD 10, 623.85 per capita in 2018. As of 2018, the domestic general government healthcare spending in the U.S. was USD 5355.79, which grew from USD 3515.82 in 2008. These are some of the factors responsible for market growth over the past few years. Moreover, as per the projections by the Centers for Medicare & Medicaid Services (CMS), the estimated average annual percent change related to National Health Expenditures (NHE) in the U.S. was 5.2% in 2020 as compared to 2019 (4.5%). Furthermore, the National Health Expenditures are projected to reach USD 6,192.5 Billion in 2028, where the per capita expenditure is estimated to touch USD 17,611 in the same year. These are notable indicators that are anticipated to create lucrative business opportunities in upcoming years.

Global Pregnancy Wearable Devices Market Regional Synopsis

Regionally, the global pregnancy wearable devices market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in North America is estimated to witness modest growth during the forecast period on the back of the rising awareness about the importance of fitness during pregnancy and an increase in cases of complications in expectant mothers. As per the data released by U.S. Centers for Disease Control and Prevention National Center for Health Statistics (CDC-NCHS), in the year 2020, the maternal mortality rate in the United States was 23.8 deaths per 100,000 live births. Further, in the year 2019, the rate registered was 20.1 deaths. On the other hand, as a result of the increased number of early adoptions of new technology and improved healthcare infrastructure in this region, Asia-Pacific is predicted to develop considerably in the pregnancy wearable devices market, during the forecast period.

The global pregnancy wearable devices market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global pregnancy wearable devices market includes the following segments:

By Product Category

  • Health Tracking Devices
  • Real Time Contraction Tracking Devices
  • Heart Rate Monitoring Devices
  • Blood Pressure Monitoring Devices
  • Others

By Distribution Channel

  • Drug Stores
  • Hospital Pharmacies
  • E-Commerce
  • Retail Pharmacies

Growth Drivers

  • Growing Understanding of the Importance of Fitness During Pregnancy
  • Rising Cases of Pregnancy Complications


  • People’s Lack of Product Knowledge
  • High Speculation Regarding the Emission of Harmful Radiations from these Gadgets

Top Featured Companies Dominating the Market

  • Abbott
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
  • SWOT Analysis
  • Medtronic
  • NUVO Inc.
  • Apple Inc.
  • Bloomlife, Inc.
  • Brainlab AG
  • Koninklijke Philips N.V.
  • Bellabeat, Inc.
  • Aparito Limited
  • Varian Medical Systems, Inc. (Siemens Healthineers)


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