Stress Tracking Devices Market Outlook:
Stress Tracking Devices Market size is valued at USD 3.3 billion in 2025 and is projected to reach USD 6 billion by the end of 2035, rising at a CAGR of 6.9% during the forecast period, i.e., 2026-2035. In 2026, the industry size of stress tracking devices is estimated at USD 3.5 billion.
The global market is experiencing significant growth due to the awareness generated about mental health issues, increasing adoption of wearable technologies, and enhancements in sensor precision and AI-enabled analytics. According to recent data from the U.S. Bureau of Labor Statistics, in October 2024, the consumer price index (CPI) for medical care services in U.S. urban areas showed slight fluctuations, with seasonally adjusted changes ranging from 0.3% in July to a high of 0.7% in September, resulting in an unadjusted increase over the last months leading up to October 2024. Additionally, the index for doctors’ services increased 0.5% in October. This reflects growing consumer interest in purchasing health monitoring devices. The demand is also rising due to an expanding buyer base seeking personalized stress management tools. Interoperability and seamless data sharing between stress tracking devices and management platforms are expected to be essential for delivering integrated health insights and improved user outcomes.
The growth of the market is driven by the advanced wearable devices integrated with sophisticated software for continuous stress monitoring and individualized feedback. According to a report by OEC August 2025, during 2023, the global trading volume of medical instruments reached USD 167 billion, marking a 7.8% increase from the previous year, when trade stood at USD 155 billion. This highlights the growing demand for new health technologies, such as stress-tracking devices. As consumers focus more on mental wellness, the use of these devices is rapidly increasing at both individual and clinical levels. Improvements in sensor accuracy and the use of data analytics are also enhancing device performance and user experience, further boosting market growth. These factors are driving the dynamic expansion and significant investment in the market.
Key Stress Tracking Devices Market Insights Summary:
Global Stress Tracking Devices Market Forecast and Regional Outlook:
Last updated on : 30 September, 2025
Stress Tracking Devices Market - Growth Drivers and Challenges
Growth Drivers
- Rising awareness of mental health and wellness: Increased demand for mental health care is a major driver for the market. According to a report by the CDC in November 2024, in 2022, about adults over 18 experienced signs of anxiety, while 21.4% showed symptoms of depression, showing the growing need for effective stress tracking devices. This rise is encouraging consumers to use wearable devices that offer real-time stress-tracking and personalized feedback. Market growth is also driven by an increasing demand for preventive health and mental wellness solutions that are easy to use.
- Growing integration with healthcare systems and wellness programs: The growing use of stress monitoring devices in healthcare systems and workplace wellness programs is boosting the market. These devices have evolved from standalone gadgets into essential tools that enable doctors to remotely monitor patients and deliver personalized care. Many employers are incorporating stress tracking into their health programs to enhance productivity and mitigate burnout. This shift toward integrated health management is driving demand for devices that can easily share data with doctors and wellness platforms, making them more valuable and widely adopted.
- Advancements in wearable technology and data analytics: Technological advancements, particularly the integration of AI and IoT in wearable devices, are key drivers of the market. According to a report by the CDC in November 2024, the prevalence of mental health disorders among adults grew substantially, with symptoms of anxiety increasing from 15.6% to 18.2% and symptoms of depression also seem to be increasing showing the need to invest in advanced sensors and analytics platforms. These wearable devices now allow real-time monitoring of mental health parameters such as heart rate variability, sleep patterns, and stress levels, enabling proactive care. Advanced data analytics allow for personalized insights and early detection of potential mental health disorders.
Global Trade and Market Distribution Trends in Stress Tracking Devices
Export And Import Data of Medical Instruments (2023)
|
Country |
Export |
Import |
|
U.S. |
USD 34.8 billion |
USD 37.7 billion |
|
Mexico |
USD 17.6 billion |
USD 4.6 billion |
|
Germany |
USD 18.4 billion |
USD 13.1 billion |
|
Netherlands |
USD 9.3 billion |
USD 14.1 billion |
|
China |
USD 12.3 billion |
USD 10.6 billion |
|
Japan |
USD 7.2 billion |
USD 6.4 billion |
|
Australia |
- |
USD 2.8 billion |
|
Thailand |
USD 1.4 billion |
- |
|
Brazil |
- |
USD 1.8 billion |
|
Chile |
- |
USD 582 million |
Source: OEC, August 2025
Challenges
- Data privacy and security concerns: A significant challenge that the market is facing is the privacy and security of data that is sensitive to users. As these devices are capable of monitoring personal health information without interruption on, it becomes critical to safeguard this data from breaches or unauthorized use. Consumers always question how their data is stored, circulated, or shared. Therefore, such concerns can slow down the adoption rate. Manufacturers and service providers need to invest the most into cybersecurity measures that are transparent with data. Building confidence among consumers in such measures will also help the manufacturers make the consumers abide by them.
- Accuracy and reliability of stress measurement: The accuracy and reliability offered by wearable devices in stress-measurement systems are another formidable impediment in the stress-tracking devices market. Stress is that complex physiological and psychological state that is sometimes not measurable by sensors alone. All these create variability from sensor quality to individual performances, to environmental atmospheres, etc. Such inconsistency is a potential for user dissatisfaction and loss of confidence in the technology. Simultaneously, continuous innovation with validation through clinical research will pay off in improving the credibility of such devices and the subsequent satisfaction of their users.
Stress Tracking Devices Market Size and Forecast:
| Report Attribute | Details |
|---|---|
|
Base Year |
2025 |
|
Forecast Period |
2026-2035 |
|
CAGR |
6.9% |
|
Base Year Market Size (2025) |
USD 3.3 billion |
|
Forecast Year Market Size (2035) |
USD 6 billion |
|
Regional Scope |
|
Stress Tracking Devices Market Segmentation:
Distribution Segment Analysis
The online retail subsegment in the distribution segment is expected to hold the highest market share of 56% within the forecast period due to the ease of direct-to-consumer sales, ubiquitous availability of products, and increased uptake of e-commerce across the world. Moreover, online stores provide more favorable prices and an array of customer reviews that increase buyer confidence. The pandemic further increased the attention of consumers towards online shopping habits, making digital channels the most preferred purchasing method. Advances in secure payment systems and fast delivery services also contribute to this growth.
End user Segment Analysis
The consumer subsegment in the end user segment is expected to hold the highest market share within the forecast period due to health awareness and proactive stress management among people. The growing use of wearable technology for personal monitoring of health also drives growth in this segment. As per a report by NIH in September 2024, in 2022, of the 59.3 million adults with any kind of mental disorder, 30 million were treated for mental health in the United States. With this increased emphasis on mental health, there comes the need for effective stress monitoring solutions.
Device Type Segment Analysis
The wearable devices subsegment in the device type segment is expected to hold the highest market share within the forecast period due to ongoing technological progress in sensor precision and miniature design. In addition, the convenience of use and real-time monitoring of stress appeal to a wide range of consumers. The growing integration with smartphones and health applications also increases the interest of the user and data-based management of stress. Increasing corporate wellness initiatives are also fueling demand for wearable stress monitoring solutions.
Our in-depth analysis of the global market includes the following segments:
|
Segment |
Sub-segments |
|
Device Type |
|
|
Technology |
|
|
Application |
|
|
End User |
|
|
Distribution |
|
Vishnu Nair
Head - Global Business DevelopmentCustomize this report to your requirements — connect with our consultant for personalized insights and options.
Stress Tracking Devices Market - Regional Analysis
North America Market Insights
The stress tracking devices market in North America is expected to hold the highest-growing market with 41% market share within the forecast period due to rising awareness of mental health, widespread popularity of wearable technology, and strong healthcare infrastructure to promote innovation and accessibility. As per a report by NIH, September 2024, the highest prevalence of any mental disorder was observed in the 18 to 25 age group at 36.2%, followed by the 26 to 49 age group at 29.4%, and those over 50 at 13.9%. This is increasing the demand for easy-to-use, real-time stress monitoring solutions that can easily be integrated into everyday life. Additionally, employers and healthcare professionals are using stress monitoring technologies increasingly to support mental well-being programs and the prevention of stress.
The stress tracking devices market in the U.S. is expected to grow within the forecast period due to a rise in health conditions related to stress, consumer spending on health tech, and the growing adoption of AI and machine learning in stress tracking devices. As per a report by NIH in September 2024, an estimated one in five U.S. adults has a mental illness (59.3 million in 2022; 23.1% of the U.S. adult population). Growth in mental health campaigns and telemedicine services is also driving the wearable stress monitoring technology. Additionally, advancements in sensor technology and analytics have been helpful for customized and accurate stress management, which is also increasing the popularity.
The stress tracking devices market in Canada is expected to grow within the forecast period due to government efforts in mental health, better telehealth services, and consumer interest in preventing stress are driving growth. More people are encouraged by public awareness campaigns to regularly monitor and manage stress. Increasing use of digital health among the elderly is also boosting the market. Cooperation between doctors and technology providers is helping innovation and the availability of stress monitoring devices. This environment supports the use of these technologies in personalized health and wellness programs.
Prevalence of Serious Mental Illness Among U.S. Adults (2022)
|
Category |
Subcategory |
Percent (%) |
|
Sex |
Female |
7.1 |
|
Male |
4.8 |
|
|
Age |
18 to25 |
11.6 |
|
26 to49 |
7.6 |
|
|
50+ |
3 |
|
|
Race and Ethnicity |
Hispanic |
5.3 |
|
White |
6.5 |
|
|
Black or Africa America |
4.7 |
|
|
Asian |
4.1 |
|
|
Native Hawai or Other Pacific Islander |
3.5 |
|
|
America India or Alaska Native |
7.3 |
Source: NIH September 2024
Europe Market Insights
The stress tracking devices market in Europe is expected to be the fastest-growing within the forecast period due to established health care systems, rising interest in mental health programs, and supportive rates of adoption of wearable health technology from consumers. Governments in Europe are actively promoting mental health through initiatives the Horizon Europe program and nationwide campaigns, such as the UK's Every Mind Matters campaign. Such programs are enabling innovation and adoption of digital health solutions, such as stress-tracking devices. In addition, investment in telehealth centers and public awareness creates additional consumer adoption and integration of such technologies into day-to-day healthcare.
The stress tracking devices market in the UK is expected to grow within the forecast period due to government initiatives on mental health, rising use of fitness trackers with stress monitoring capabilities, and rising demand for overall well-being devices. As per a report by the Government of the UK, the NHS and government have shown strong innovation and collaboration, and they have invested an additional £500 million (USD 615 million) in mental health treatment. This is for a cross-government recovery plan looking to promote mental well-being. As such, the UK market for stress monitoring devices has the potential to grow due to increased awareness, government incentives, and utilization of digital health technologies to better manage stress and mental well-being.
The stress tracking devices market in Germany is expected to grow within the forecast period due to strong digital healthcare infrastructure, surging demand for personalized health monitoring, and rising investment in health technology startups. Moreover, increasing awareness of mental health and government initiatives making it easy for digital health solutions are helping the market grow. The integration of advanced sensors and AI-driven analytics within stress monitoring devices is attracting consumers as well as healthcare providers. Additionally, Germany's rising ageing population is driving demands for continuous health monitoring, further fueling demand for these innovative devices.
Asia Pacific Market Insights
The stress tracking devices market in the Asia Pacific is expected to hold a considerable share within the forecast period due to rapid urbanization, rising disposable income, and better awareness of mental health in both developing and developed countries in the region are driving growth. Additionally, government efforts to improve digital health infrastructure and mental well-being are creating a positive environment for the market. More workplace stress and lifestyle changes are pushing consumers to buy effective stress management devices. The rise of e-commerce platforms is also helping these devices reach a larger population.
The stress tracking devices market in China is expected to grow within the forecast period due to the government's focus on digital health, the rise in the usage of smart wearables, and expanding e-commerce platforms, bringing the product within reach. According to a report by the World Health Organization, 2025, there are 54 million people in China with depression and about 41 million with anxiety disorders. Over the past decade, China has made progress in removing barriers that stop people from getting a diagnosis and treatment. This progress is expected to boost demand for advanced stress monitoring technologies that help manage mental health.
The stress tracking devices market in India is expected to grow within the forecast period due to more smartphone use, awareness campaigns about mental health, and a growing middle class interested in wellness technology. As per a report by the Directorate General of Health Services in August 2025, strong government initiatives such as the Centers of Excellence in Mental Health program have strengthened 25 mental health institutes with significant financial support of up to Rs. 33.7 crore (USD 4 million) for each institute for infrastructure development, equipment, and faculty enhancement. These efforts will strengthen psychiatry and related mental health professions, increasing awareness and capacity building for mental well-being care.
Key Stress Tracking Devices Market Players:
- Oura Health Oy
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- WHOOP
- NeuroSky
- Garmin Ltd.
- Fitbit (Google LLC)
- Apple Inc.
- Samsung Electronics
- Pebble Technology
- Google LLC
- Xiaomi Corporation
- Jawbone
- Nike
- Biostrap
- Pulsetto
- Empatica
The market is facing huge competition, mostly from established tech giants, coupled with innovative startup cycles. Prominent organizations led by Oura Health Oy, WHOOP, and NeuroSky are capitalizing on advanced sensor technology and AI-based algorithmic implementation for commissioning exact stress monitoring. Some strategic initiatives include mergers and acquisitions, whereby Oura bought Veri to push the boundary into metabolic health tracking. Others are focusing on geographic expansion, intending to enter economic markets in Australia, Japan, and the Middle East. The third category intends to partner with healthcare providers and insurers to embed stress tracking as part of patients' wellness programs. There will also be heavy emphasis laid on data privacy and user trust as the industry matures, thus uplifting the overall market globally.
Here is a list of key players operating in the global market:
Recent Developments
- In October 2024, Oura Health acquired Sparta Science to strengthen its Oura Teams platform by adding Sparta's Trinsic data for better health and performance insights. This helps enterprise, healthcare, and government customers improve population health, organizational readiness, and personalized wellness.
- In November 2022, Empatica’s Health Monitoring Platform was cleared by the FDA in November 2022. It facilitates ongoing remote monitoring of physiological information such as electrodermal activity, SpO2, skin temperature, and sleep movement through the EmbracePlus wearable and cloud-based Care software for clinicians and researchers.
- Report ID: 5917
- Published Date: Sep 30, 2025
- Report Format: PDF, PPT
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