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Portable Power Station Market Segmentation by Battery Type (Lithium Ion, and Sealed Lead Acid); by Capacity (<500 Wh, 500-1500 Wh, and >1500 Wh); by Power Source (Direct, and Hybrid); by Application (Off-Grid Power, Automotive, and Emergency Power) – Global Demand Analysis & Opportunity Outlook 2030

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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·    July, 2020: Duracell launched PowerSource gasless generator that has a battery capacity of 660 Amp hours.

·    January, 2020: Goal Zero rolled out its new portable battery Yeti 6000X, which is considered to be the most powerful Yeti till date.

Portable Power Station Market Highlights 2020 – 2030

The portable power station market is estimated to garner a sizeable revenue by growing at a noteworthy CAGR over the forecast period, i.e., 2021 – 2030. The growth of the market can be attributed to increasing users of smart electronic devices around the world, aging electricity grid infrastructure and rising usage of power in remote areas. In 2019, more than 3.2 billion people purchased a smartphone globally. The number grew up to 3.5 billion in the following year, i.e., 2020. Along with these, growing need for uninterrupted power across applications and escalating consumer investments in portable power stations are also expected to boost market growth in the coming years. Moreover, rise in the number of recreational activities such as camping and fishing is assessed to offer lucrative opportunities to the market in the near future.

Portable Power Station Market

The market is segmented by battery type into lithium ion, and sealed lead acid, out of which, the segment for lithium-ion battery is anticipated to witness significant growth in the portable power station market on account of the high affordability and abundant availability of lithium ions. Furthermore, on the basis of capacity, the 500-1500 Wh segment is projected to grab the largest market share over the forecast period ascribing to the increasing demand for additional power for charging electronic appliances with high capacity. Additionally, on the basis of application, the off-grid segment is evaluated to be the most futuristic market segment in the upcoming years owing to the intensifying global demand to fulfill the power requirements of portable devices such as laptops, tablets and smartphones. According to the World Bank, by 2020, the off-grid power sector expanded to a $1.75 billion market that has served 420 million users in the past decade. CLICK TO DOWNLOAD SAMPLE REPORT 

Major Macro-Economic Indicators Impacting the Market Growth

Electricity Consumption

In 2018, the world’s total energy supply was 14282 Mtoe, wherein the highest share in terms of source was captured by oil, accounting for 31.6%, followed by coal (26.9%), natural gas (22.8%), biofuels and waste (9.3%), nuclear (4.9%), hydro (2.5%), and other (2.0%). Where there was an increase in energy demand in 2018, the year 2019 witnessed slow growth as the energy efficiency improved owing to decline in the demand for cooling and heating. However, in 2020, the electricity demand decreased by 2.5% in the first quarter of 2020 due to the outbreak of Coronavirus resulting in government imposed shutdowns in order to limit the spread of the virus, which was further followed by shutdown of numerous business operations impacting their growth. This also resulted in decline of 5.8% in the worldwide CO2 emissions which was recorded to be five times larger than the one recorded during the global financial crisis in 2009. However, in 2021, the demand for oil, gas and coal is estimated to witness growth, which is further projected to create opportunities for market growth. Moreover, rising environment degradation and awareness related to climate change is motivating many key players to employ sustainable energy strategies and invest significantly in environment-friendly power generation technologies with an aim to promote sustainable development among various nations around the world. Such factors are anticipated to promote the growth of the market in upcoming years.

Global Portable Power Station Market Regional Synopsis

On the basis of geographical analysis, the portable power station market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in the North America region is estimated to occupy the largest market share over the forecast period on the back of high electricity consumption, notable user base of smart device users and growing emphasis on outdoor activities. According to U.S. Energy Information Administration, the total energy consumption in 2019 was 100.17 quadrillion Btu. Among all the sectors, electric power held the largest share, accounting to 37% of the total energy consumed. In addition to these, stringent rules and protocols related to the emissions of greenhouse gases is also predicted to drive growth to this region’s market in the future. Moreover, Asia Pacific is expected to witness the highest CAGR in the market during the forecast period owing to increasing investments in the renewable energy sector and rising technological advancements in IT industry in the region.

The portable power station market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Market Segmentation

Our in-depth analysis of the portable power station market includes the following segments:

By Battery Type

  • Lithium Ion
  • Sealed Lead Acid

By Capacity

  • <500 Wh
  • 500-1500 Wh
  • >1500 Wh

By Power Source

  • Direct
  • Hybrid

By Application

  • Off-Grid Power
  • Automotive
  • Emergency Power

Growth Drivers

  • Increasing Number of Smart Devices Users Globally
  • Growing Use of Power in Remote Areas


  • Strict Emission Regulations Associated with Battery Powered Power Stations

Top Featured Companies Dominating the Market

  • Jackery Inc.
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Goal Zero LLC
  • EcoFlow
  • Duracell Inc.
  • Genpower Ltd
  • Li power (Shenzhen) technology co., Ltd.
  • LionEnergy, LLC
  • Drow Enterprise Co., Ltd.
  • Milwaukee Electric Tool Corporationx`
  • Midland Radio Corporation


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