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Pet Insurance Market : Global Demand Analysis & Opportunity Outlook 2024

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Extensive insights into the Growth of Pet Insurance Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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Pet Insurance Overview

Pet insurance coverage includes the partly or total reimbursement of veterinary treatment cost of the companion animal in case of accident or illness. Pet insurance cater to the insurance of many pets such as dog, cats, horse, rabbit, exotic and other animals.   

Market Size and Forecast

Global pet insurance market was estimated to be USD 2.6 Billion in 2016 and is expected to flourish at a CAGR of 11.8% during the forecast period. Further, the pet insurance market is expected to reach USD 5.7 Billion by the end of 2024. Rising number of pets across the globe is expected to garner the growth of global pet insurance market.

In the regional platform, the market of global pet insurance has been dominated by North America. Additionally, North America is expected to continue its dominance over the forecast period due to heavy number of pet ownership in the region. Currently, more than 65% of the Americans have pets in their home. This factor is projected to fuel the growth of North America pet insurance market during the forecast period. U.S. has been one of the major countries contributing towards the growth of pet insurance market. Additionally, U.S. has the world’s largest pet population with 69,929,000 pet dogs and 74,059,000 pet cats. Europe is expected to capture second position in the overall pet insurance market. This can be attributed to the rising adoption of pets in the region. Moreover, European pet care market is growing at a high pace. This factor is anticipated to supplement the growth of pet insurance market in the Europe region. France, Germany and United Kingdom are the biggest market for pet insurance in the region.CLICK TO DOWNLOAD FREE SAMPLE

Pet Insurance Market

Asia Pacific is likely to showcase a lucrative growth during the forecast period due to the increasing number of companion animals and rising awareness about pet insurance. Additionally, increasing disposable income of the middle class population is expected to positively impact the growth of pet insurance market in the region. In the Asia Pacific region, China, Japan and India are the key countries making significant contribution to the growth of Asia Pacific pet insurance market. Latin America is projected to observe high growth rate during the forecast period on the account of high pet ownership in the region. 

Market Segmentation

Our in-depth analysis has segmented global pet insurance market into the following segments:

By Policy

  • Dog Insurance
  • Cat Insurance
  • Rabbit Insurance
  • Horse Insurance
  • Exotic Pet Insurance
  • Others

By Policy Type

  • Lifetime Cover
    • Accident Cover
    • Illness Cover
  • Non-Lifetime Cover
    • Accident Cover
    • Illness Cover

By Region

Global pet insurance market is further classified on the basis of region as follows:

  • North America (United States, Canada), Market size, Y-O-Y growth Market size, Y-O-Y growth & Opportunity Analysis, Future forecast & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis

Growth Drivers & Challenges

Significant rise in the number of pet ownership has been witnessed in recent years. Additionally, this number is expected to increase during the forecast period owing to the various healthcare benefits such as low blood pressure and reduced anxiety. Apart from this, pet owners are getting more concerned about the health of their pets. These factors are expected to propel the growth of the global pet insurance market.

Rise in pet healthcare spending is also believed to be the dynamic factor behind the growth of global pet insurance market. In the previous decade, the spending on the pet healthcare and welfare has increased about 20%. Further, the increasing willingness of the pet owners to spend on their companion animals is likely to drive the growth of the global pet insurance market.

In contrast, the lack of awareness about insurance policies in developing and undeveloped nations is restricting the growth of the global pet insurance. Further, high cost of pet insurance is expected to dampen the growth of pet insurance market across the globe.

Key Players

  • Pethealth Inc.
    • Company Overview
    • Key Product Offerings
    • Business Strategy
    • SWOT Analysis
    • Financials
  • Embrace Pet Insurance Agency
  • Royal & Sun Alliance (RSA)
  • Agria Pet Insuracne Ltd.
  • Hartville Group
  • Petfirst Healthcare
  • Petplan Pet Insurance
  • Nationwide Pet Insurance
  • Petsecure Pet Health Insurance
  • PetSure Pty Ltd.

Scope and Context

Overview of the Parent Market

Analyst View


The global pet insurance market is segmented as follows:

  • By Policy Market Size & Y-O-Y Growth Analysis
  • By Policy Type Channel Market Size & Y-O-Y Growth Analysis
  • By Region Market Size & Y-O-Y Growth Analysis

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment

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