Perfume Market Regional Analysis:
European Market Insights
Europe will hold a major share of around 35% in the global perfume market by the end of 2035. The increased production and export of perfumes is driving the rise of the market in the region. Since contemporary perfumery is thought to have originated in Europe, especially in France, the continent continues to shape consumer preferences and hold a dominant position in the worldwide market.
European fragrances are renowned for their exquisite aroma combinations, fine ingredients, and skillful craftsmanship. Many of the top fashion and luxury businesses in the world, many of which have perfume lines of their own, are also based in Europe. These companies frequently establish industry trends in the perfume industry, and both European and global consumers greatly value the items they provide.
France is regarded as one of the world's biggest perfume exporters. Perfume exports continue to be the driving factor behind the growth of the French market. For instance, France became the world's top perfume exporter in 2022, with around USD 7 billion in exports.
North American Market Insights
The increase in consumer expenditure on beauty and personal care items in the region is the primary driver of market growth. Besides, one of the biggest advancements in the region is a growing demand for a diversity of perfumes rather than a single distinctive aroma. This transition, particularly visible among the younger generation, has resulted in higher consumer expenditure on both mass and premium products. Further increasing demand for on-the-go, natural, and value-added products is driving market expansion.
