Panty Liners Market Trends

Growth Drivers

• Rising Awareness Among Women With Respect To Hygiene And Sanitation
  Awareness plays a major role in educating women about hygiene and sanitation worldwide. The importance of panty liners has been realized by women and this encouraged them to use the product to keep infections at bay.
• Affordability And Easy Availability
  Panty liners are easily available as they can be bought from any medical or departmental store. Along with that, the price of panty liners is affordable which further raises the demand for the product in the market all over the world.
• Increasing Disposable Income And Improving Lifestyle
  The living standards of men and women are improving. Many women earn their livings themselves. The income in hand is more than what it was when just the male member was earning. With this income, women feel free to spend more on their health and hygiene.  
• Trends And Opportunities
  As more and more women are being educated and awareness is spread by the government, the market has a lot of potential to grow and many new players are entering the market. Also, innovation can be done to provide a product that is completely environment friendly and is available at an affordable price. 

Challenges

The competition in the industry is increasing as there are several players in the panty liners market. Along with this, women belonging to under-developed countries use cloth in place of panty liners due to unavailability or non-affordability of the product, which can result in infections. Some of the components used in panty liners are non-biodegradable, which makes it a non- environment friendly product, and the harmful effects of these materials on the surroundings can be witnessed in the long run. Apart from this, the usage of any product in excess can result in a negative impact on the health of the user, hence, panty liners should only be used when needed.